With the increase in internet user’s day-by-day, the growth in online shopping has also increased rapidly. In this pandemic situation also the e-commerce sales hit approx $4 trillion in 2020. That shows how important is an intelligent search engine in recent times. GroupBy software is a provider of e-commerce search and merchandising solutions. The company offers tools for search, navigation, merchandising, search engine optimization (SEO), and search as you type (SAYT). GroupBy Inc. serves customers in the United States and Canada.
Here is why you need an intelligent search for your e-commerce site.
Increase conversions:
When you start your online business and you want to run the business successfully, conversions are very important to stay away from any debt or any other problems but also help in calculating your overall business success. You need to have a search bar in your online business that could help in the search for smart and relevant results. All the users who visit your online shop come in search of specific things that they think you can offer. Most of the time the customers will directly use the search bar to find their specifics, so you should have an intelligent search bar that could help the customers to easily find their products.
Customer retention:
One of the effective ways to attract customers is by providing them a personalized search interface, the best aid for customer retention. Rather than shifting different pages to search a single item, the personalized search engine will help in showing faster results in just a single search and will take very little time. When the search engine provides faster results then the probability of customer conversion also increases, with that it will increase the chances of customer return to the shop.
Enhance the shopping experience:
To create a personalized search engine or intelligent search, you have to make use of machine learning, which already comes with equipped features that will help streamline the shopping experience. When you an intelligent search engine like Cludo, it will help in assisting users when they search for something. Well, when you search for something in the search bar, it will provide you an intelligent auto complete assistance that will help you to find your products faster.
Intelligent search will help you in handling your spelling errors and eliminate the chances for you to land on a 404 error page. All these things will help the user to easily find their specifics and they will not get frustrated for searching for something for a long time. This will attract the customers and in many ways, they will return to your shop.
Important business decisions:
When you create an optimized search engine for your online shop, then it will analyze all your users’ intent like what they search for most, what type of products they want, what amount of product they buy, and many other things. With the use of this information, you can make new business decisions for future sales, product requirements, and even redesign your search results.
