How to Create Your Best Store Name

You have an idea for a store. If things go well, it could become a chain. But before you stock the first item or hire the first person, you should come up with a name. You want to come up with something that grabs people and sticks in their minds. If you then give them a good experience, that will make it easier for them to come back again and again.  While you can use a store name generator like Namify, there are other things that you can consider when doing that.

Know Your Audience

What kind of a community are you living in? What is the age range of the people that will be visiting? Do you want to have a broad spectrum of customers or are you zeroing in on a particular age bracket? If you want a wider range, then you could come up with a store name that speaks to everyone. If you are skewing younger, then you can possibly try to market toward them … but remember, trends go in and out of style. You don’t want to try to use a catchphrase that could be obsolete within months, possibly even weeks.

Be As Simple As You Can

You want to come up with a name that is short and sweet. You see very few multi-word stores. Two or three at the most and some of them use ‘&’ as part of it. Think Barnes & Noble or Stop & Shop. People don’t want to have to devote a lot of thinking to remember the name of your store. Think about that when creating the store name.

Create a Name Around The Values of Your Clients/Customers

When the people that you want to come into your store see the name of it, it should be something that resonates with them. If you are an organic food store, see what would appeal to those who eat those types of food. You want to create a connection between the name of your store and what you sell and what they want to get there. If all three of them come together, then that can spell success for you and a loyal customer base for you.

Talk to Your Potential Customers

The internet makes this so easy. You can create several social media sites where you can get followers who will answer your questions about what they would want in a brand name. Another possibility is for you to hire a marketing firm to ask those questions for you. Of course, you run the risk of asking the wrong people, but you are still making a concerted effort to actually reach out into the community that you will be serving. That can go a long way.

It can be a tricky thing, coming up with a perfect store name. Namify could help you get there. Taking all of these things into consideration can possibly help tilt some things into your favor. Sometimes you need a bit of luck too.