The Australian tea and coffee industry is spread within almost 265 companies. These companies tend to employ more than 3500 people. The industry is so vast that everyone in and around Australia is a big fan of Australian Tea Companies.
Talking about a few popular brands that are loved by Autsrlians, it has to be Twinings, TeaDepot etc. Australian tea drinkers love variety and flavors. The brands mentioned above provide a wide range of flavors like organic peppermint tea, herbal tea, lemon and ginger and several other tea blends. One of the very old and famous teas that is made in Australia is the black tea. Most of the companies over there produce this tea. There are also small quantities of green tea produced in other areas like Alpine Valleys of Victoria.
Is tea popular in Australia?
There are many Australians who prefer coffee over tea as the consumption of tea is declining. But this does not turn around the fact that tea from Australian tea companies is still widely consumed throughout Australia. Also, there are many sub cultures around it.
What percentage of Australians drink tea?
Around 50% of Australians love drinking tea on a regular basis. Rest 50% of Australians are into coffee and hot chocolate. Of course the other two drinks are good too but tea has no comparison. To support this we would like to bring the fact in light that there are many consumers who buy bulk herbal tea bags. And even the tea industry in Australia is still growing. Hence tea has a bright future in Australia.
What kind of culture does Australia have for tea?
Australia has an active tea culture. And this culture is influenced a little by the british tea culture. The tea produced in Australian tea companies is not important in terms of volume in the global market but definitet is more of a specialty product.
Final Words
The Australian tea market is expected to grow at a rate of 5.3% per annum. Within the last eight years tea revenues in Australia have grown more than 50% and talking about the tea volumes, it has grown by more than 25%.
Therefore it would be right to say that the Australian tea industry has seen a dramatic change in the past few years. Today the tea drinkers are more interested in drinking a variety and high quality tea. And this is what has given birth to various healthy green, functional and herbal blends of tea. Premium quality is another development that Australian tea companies have seen. With the innovative tea combinations, keeping in mind the health of the consumers, tea companies have grown a lot. Hence it is never too late to have a cup of tea from the best tea producers in the world.
