A Guide to Getting Started with Personalised Stickers

The creation of personalised stickers has created an avenue for enhanced product labels for businesses across the world. However, using these stickers can be difficult for some brands, especially when they are confused about what shapes and features to use for their stickers.

This is a guide to help you get started.

• Brand identity and alignment

Small businesses and startups need to decide early and set guidelines concerning their logo, fonts, colors, and other features that their personalised stickers should contain. You should clearly define your brand identity before proceeding towards product labeling.

• Color options 

There is a four-color process connected to digital printing with personalised stickers. These processes allow you to get creative with your color choice, provided you don’t go outside your brand identity.

Remember that your entire sticker must not be colorful because transparent stickers also provide a clear background for you to showcase your branding elements and product information while looking like the information is printed directly on the object.

• Personalised sticker Shapes

You can set your brand aside from other brands and products by using a different shape from most brands. Creatively combine different colors to attract the consumer and influence them to purchase your product.

 

Here’s How to Get Personalised Stickers for Your Business

Let’s proceed to look at the ordering process for your personalised stickers so you know everything that’s involved in taking your design to a professional personalised sticker company and getting them printed.

1.   Design

During this phase, you’ll finalize your ideas, including what colors and layouts to use, labeling patterns, logo placement, and any other visual elements you need to add to your personalised sticker.

Here are some factors to consider when finalizing your design:

• Branding: Including fonts, colors, logos, copy standards, etc.
• Coating: Including imprintable finishes, varnishes, UV protection, and laminates.
• Materials: Including silver foil, BOPP, Semigloss Paper, Removable Semigloss Paper, and Estate #8
• Product: Including product shape, labeling requirements, nature of the material, product transportation, use, and storage.
• Shapes: Standard shapes or die-cut

 

2.  Samples

Once the design decision is made, you can now make samples of your personalised stickers. These samples help you to observe and evaluate how it’ll look before printing a large number of personalised stickers.

Work with a company that allows you to sample and try before printing as the sampling process is often a simple one.

3.  Ordering and Printing

Once everything else is set, you’re ready to order and print your personalized sticker from your printing company. Many companies now have an online ordering process for their customers.

Here are the things you should have before placing the order:

• All sticker design files in their right formats
• Sticker material, shape, and coating
• Quantity of stickers needed
• Description of product container
• Quantity of stickers needed
• The number of versions needed, in case you’re working with varying colors for different groups of stickers.
• Get the person responsible for the physical labeling of your stickers to verify sticker-on-roll details, such as roll orientation, direction, and other relevant information.