Shopify is the most popular e-commerce solution, with more than a million active users. If you are new to Shopify or thinking of growing your store ranking on search engines then this article can help you. Here are the best Shopify SEO tips that are believed to bring organic traffic to the website by experts. Let’s check them out to achieve great levels of success on google.
1. Powerful Keyword research
There is a saying ” A journey of a thousand miles starts with a single step”. Similarly, the journey of ranking higher on search engines starts with a single effective keyword. However, the trick here is that one should know what kind of keywords can make the website higher. You should be aware of what keywords you should add and apt in the buying cycle strategy. Usually, keywords are defined into types:
- One is Informational, these keywords are used by visitors while searching for details regarding a topic or product.
- Second is the Commercial keywords that users use when they are ready to buy the product.
You have to find the thin line between keywords to find the valuable keywords. Understanding what keywords are being used is important. It’s all about giving your consumers what they need at the perfect time.
Rank the product & collection pages with commercial keywords. And, target informational keywords with the best content. That way, you can offer your consumers what they require at the perfect time. But, how you are going to find them, here is the simple process to follow.
- List down Keywords: Keyword research begins with the seed keywords. Seed keywords are known to be the base search terms that are useful to find more specific keywords. Firstly, write the relevant keywords that you think should be related to the products. At least write 3-5 seed keywords. Now with the help of search engines find more valuable keywords. You can use free keyword tools to get keyword suggestions from Google and Amazon. Get long-tail keywords for the campaign.
- Keyword Research Tool: After having a good amount of specific keywords, let’s dig into real data for every keyword. Tools such as Semrush have a 14-day free trial that comprises every keyword research feature. Just search for the seed keywords in the search bar and look for keyword variations, related keywords, and questions that your customers are asking for.
- Keep an eye open on Competitors: SEO is competitive and the reason why your competitors rank at the top is due to they are spending more money and time regarding keywords. Keep an eye on your competitors’ SEO. You can hire a Shopify agency to know what is working for your competitors in terms of SEO &keywords. They analyze and offer us a customized keyword research strategy.
2. Use Shopify’s built-in blog
The best thing about Shopify is that it offers an in-built blogging feature for every store. So, you just need to name your blog and start posting easily. After you created Shopify, then you can integrate blogs into the storefront. So, they could be displayed in the footers, and menus, with the products. It is advised to create blog posts that are referenced by your collections, products, and other promotions. That you run and get links to them over product pages.
Think creatively while selecting blog themes. It is best to write regarding elements that are related to your audience & industry. Imagine what niche of the blog and monthly search volume you need. These days, content saturation is something you need to make your business stand out. Shopify’s blogging capacities are restricted more than the blog system like WordPress.
It is more than ample for the demands of the online stores. For example, it has fundamental components that you require for the blog post as content, tie, video, images, tags, and visual editors. However, a keyword research tool or the best Shopify agency can help you write articles that can rank higher over search engines. For customizing the Shopify blog, you should be familiar with HTML, Javascript, CSS, and Shopify’s Liquid language.
3. Optimization of the Site Structure
Optimizing your eCommerce site structure is a vital part to rank your website higher. Your Pages should be easy and simple to understand. So, buyers can find what they need on your website with no confusion. You should set up a structure that has order and sense. Arrange the content in category pages so that your consumers don’t go too far from your home page.
Don’t make your website look like a maze for consumers with sub-categories, links for finding a single item. Create a Homepage, then Category Page, and then organize products on the Product Page. This kind of structure possesses a positive user experience.
Internal links are another effective way to promote vital pages of your shop. Google takes help from the links to rank the content for unique Shopify websites. The significance of the article can be understood by google with more links than a page has.
Navigation also helps users explore Shopify sites with destinations, page names, and terms. Everything needs to be defined where a specific click can lead them to. Firstly, write the most vital pages then send consumers where they like to be. Add a search bar, about us, contact us page, and informative pages to build connections and to rank the store higher.
4. User Experience Matter
User experience is a critical factor that determines your store’s success. Excellent user experience and customer service are one of the secret recipes to promoting a brand and attracting many eyes to the site. As we discussed above, navigation and store structure are the best formulas.
If people found what they were looking for without getting lost in various pages, the possibilities are they can suggest or return to your store again. Create your website in a way to make it look best on every device, that includes tablets, desktops, and phones, that improves shopping on the Shopify apps. Responsive Shopify themes improve the duration that you spend on the site. And Google uses it to rank your site higher than mema more conversion and traffic.
5. Optimize Products Pages
After creating a keywords & credible site structure, optimization of the product pages with keywords is valuable. Start with the homepage, best-selling product pages, and product collections. Optimize the page for the products which produced more buzz that builds up to the store launch. Then go with pages for the products related to your list of the keywords that you found.
- Optimize Title Tags for Categories: After deciding on the pages you optimize, consider what you want to name across the whole website. Don’t forget to include keywords.
- Optimize Title & Meta Description of Products: Write titles and descriptions for the categories and products with the keywords in them. Alt text for the images is optimized for SEO, however, it should fit naturally in the content.
Confused or tired of making your Shopify store rank higher but failed to do it? No worries. NOIR & BLANCO is the best Shopify agency that comprises Versatile Shopify SEO experts who can marvel your website in terms of ranking. Contact us now.
Hey, I am Ashish, eCommerce SEO Expert I have 3 years of experience in this field.
