Yarlap’s MaryEllen Reider On Destigmatizing Women’s Health
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Founders Of Color Q&A: Yarlap’s MaryEllen Reider On Destigmatizing Women’s Health

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Yarlap’s MaryEllen Reider On Destigmatizing Women’s Health
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The father-daughter duo co-founded the brand and has since generated a passionate, dedicated community of women.

I was lucky enough to meet you over a decade ago as a fellow freshman in college. Since then, I had the luxury of being able to witness her evolution from the faithful companion I went to my first job fair with to the woman who is now a pioneer in destigmatizing the portrayal of women’s reproductive health.

The pelvic floor training device company she co-founded with her father was built to do women’s Kegels for them, strengthening the uterus and bladder. The FDA-approved trainer allows women to strengthen their pelvic floor at home and has gained incredible traction amongst women struggling with bladder leaks — something Reider says is an incredibly common occurrence.

The media portrayal of women’s reproductive health is often sexualized, diminished as unimportant, or simply not talked about at all. Reider has singlehandedly pioneered a story of empowerment in uterus health, paving the way for what is sure to be far less judgment and openness to educate ourselves on the intricacies of the female reproductive system.

Featured in Bustle, Reader’s Digest, and Shape, just to name a few, Reider didn’t just found Yarlap, she is Yarlap.

 

 

What is the story you hope to tell with Yarlap as a brand?

To improve the quality of women’s lives! As a college student, I worked in Kosovo as an intern to empower women helping them take financial control over their lives — having access to a checking account, voting rights, and access to healthcare.

I have continued my work with Yarlap. The pelvic floor muscles are an important piece of the puzzle for women’s wellness.

The pelvic floor muscles are critical for sex, bladder control and overall health.

Keeping these muscles toned can make a radical difference in the quality of a woman’s life.

Things seem to happen in threes, that includes good things too! Pelvic floor muscle tone is integral to a woman’s continence, posture, and sexual response.

We have women of all ages contacting us with their intensely personal success stories with Yarlap. They want to share their joy with someone, and they trust us to remain confidential.

However, I have permission from a licensed healthcare professional in her eighties that I can confirm: she regained her freedom to travel without being anchored to a bathroom. We also have young mothers and college athletes with similar stories! Your pelvic floor matters, no matter what your age is.

This kind of confidence is what we are working to build. Having that kind of confidence is immeasurable.

What has been your biggest challenge and highlight as a business owner?

The big challenge would be that the pelvic floor is both complicated and important to women’s health. Yet, we do not talk about it enough as a society. Anything below the belt for women is seen as taboo. Bladder leaks happen to many women (one in three in the USA) and we need to talk about it more openly.

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Doing Kegel exercises and pelvic floor exercises do work, but you have to do them correctly.

The highlight is now. Women are looking for ways to better their health, especially at home. They are looking for ways to stop bladder leaks, have a better and more confident time in bed, and feel confident again.

My favorite moment is when women contact us and tell us that they feel confident and so excited that they no longer pee themselves now that they use the Yarlap. Some women, after decades or even months, all of a sudden are able to control their bladders? The excitement is pure joy.

Having a part in giving them that confidence is fantastic and makes me so proud of what we do at Yarlap. Especially hearing some of the horror and humiliating stories, being able to give that confidence back to someone is the biggest high I can get.

How much does coming from a marginalized community play into your business?

It is everything. I am able to directly empathize with the women you are helping.

My dad and I are co-founders of Yarlap. When we created the packaging, we knew that we wanted to emphasize our AutoKegel trademark because we wanted to let women know “we do the entire process for you.”

So many women are disheartened when they hear “do your Kegels!” because they have tried. But, the beauty with the Yarlap is that we do everything for you. You are able to sit back and relax, let Yarlap do the rest.

How do you feel community building is a part of your business?

Everyone has talked about Kegels. Women want to know about their pelvic floor muscles. Giving women a resource and a tool that is safe, effective, and reliable is something we take very seriously, but we also want to make it fun too. Showing that message to your community is equally as important!

Our community has grown and started getting brand recognition when it comes to pelvic floor exercises! That is directly with our community engaging with us.

We want to make bladder control and pelvic floor toning accessible.

We want to make it friendly and less daunting, or embarrassing. Giving the community the appropriate resources and tools to make a decision is something we pride ourselves in.

What advice do you give to young entrepreneurs coming from minority backgrounds?

Don’t work so hard that you start to lose sight of the big picture. Building a company is really hard work. It is hard to step away. You dive into your business and give it everything you have.

You spend 24/7 answering emails, taking phone calls, etc. and it is all-consuming.

Sometimes you’ll come home feeling like you have been fighting a dragon with a pastel pool noodle. It is important to take time off and get reenergized. Feel refueled and do some self-care (in whatever form that means and works for you).

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What can we expect from the future of Yarlap?

When women think of bladder leaks, they usually assume the next step is adult diapers or surgery. We’re here to shake that mentality up because it’s not true. Pelvic floor exercises are a really great and natural way to treat this issue.

Most women just need the information and the correct tools to help fix it.

Yarlap is all about improving the quality of life for every woman. Muscle control is the key — we give that to you in your own home on your own terms. Yarlap may be the ultimate in trans-human medical technology — energizing our neuro-plasticity (the way our brain works) to make the quality of life better.

That’s about all I can share at this time, but buying the Yarlap now puts you way out ahead for the new technology.

Rapid Fire

What are your favorite accounts to follow on social media?

I am a big, big “Parks and Recreation” fan. I really enjoy following Nick Offerman. He has been posting a lot of interviews of the cast with “Parks and Rec”! I think his laugh is hilarious. Plus, Megan Mullally, his wife, is really empowering and she is in almost every post too.

To what one characteristic of yours do you attribute your success?

Hard work. I always have my phone and computer nearby in case someone needs something. I have to tell myself to step away and “leave the office” for the day sometimes!

Tell us a book you’d recommend.

Tina Fey’s book, “Bossypants.” She talks about all the missteps she has made and that she worked so hard to get to where she is. She went through rejections and terrible jobs (just like the rest of us!), but you have to get back up and try again.

What charities do you support?

Neuromuscular issues including Parkinson’s disease. Our support is very direct and personal.

We are very dedicated to muscle tone and muscle re-education. As you might guess, our patents are for patient safety and therapeutic efficacy.

What is the item in your closet you wear the most?

Yoga pants. I work from home every day, so yoga pants and a comfortable top are my go-to outfits.

What is the one skincare product you can’t live without?

Cetaphil Foaming Cleanser — I have very, very sensitive skin. I mean, REALLY sensitive. If it has a scent in it, it will probably make my face break out.

Cetaphil is something that my doctor recommended me to use and I have never gone anywhere without. I have travel-size everything and a big bottle of Cetaphil foaming cleanser in my bag!

What is on your nightstand?

A glass of water, my glasses, and a book.

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Prince and Princess of Wales to Visit Boston as the Royal Family Recasts Itself

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Prince and Princess of Wales to Visit Boston as the Royal Family Recasts Itself
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William and Catherine will announce the winners of awards for work on the environment. But their visit is weighted with additional significance.

On its face, the visit by William and Catherine, the Prince and Princess of Wales, to Boston this week is typical of the British royal family’s philanthropic work.

The couple will present awards given out by the Earthshot Prize, an organization founded by William to help entrepreneurs with solutions to climate change and environmental issues.

But the visit is weighted with extra significance as William and Kate visit the United States for the first time in eight years, a time spanning a swell of change for the royal family as it tries to rebrand itself as a modern monarchy.

It will be the first visit by the royal couple to the United States since the death of Queen Elizabeth II in September; the first time they touch U.S. soil since Prince Harry and Meghan, the Duke and Duchess of Sussex, left Britain for a more private life in California; the first time they are greeted by an American public that has a deeper understanding of royal life, thanks in part to Netflix’s “The Crown.”

This is them trying to establish who they are in a more pared-down, streamlined monarchy,” said Arianne J. Chernock, a history professor at Boston University and a scholar of modern Britain. “This is a more updated, modernized family that they want to represent.”

Dr. Chernock said the Earthshot Prize, a cause that the royal family has embraced in recent years, is a way for the prince and princess to explore how they can align themselves with “core, weighty issues and maintain a sense of relevance, as well as a connection with their subjects and global population to justify their existence.”

“It’s a tall task,” she added.

To do that, the couple, who are to arrive on Wednesday, have largely limited the scope of their itinerary to climate issues and social change. Mayor Michelle Wu will meet William and Kate for a welcome event at City Hall on Wednesday afternoon. Caroline Kennedy, the ambassador to Australia and the daughter of President John F. Kennedy, will also greet them.

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On Thursday, the couple will visit Greentown Labs, an incubator for start-ups tackling climate issues, and Roca, a nonprofit organization that works with young people in preventing incarceration. On Friday, the prince will visit the John F. Kennedy Presidential Library and Museum, and the princess will visit the Center on the Developing Child at Harvard University.

The main focus will be on the Earthshot Prize on Friday night. Five entrepreneurs will each receive 1 million pounds, or about $1.2 million, to continue their work in one of five categories: the restoration and protection of nature; air cleanliness; ocean revival; waste-free living; and climate action. The prize’s name is inspired by Kennedy’s “moonshot” initiative, which was announced in 1962 and put men on the moon for the first time in 1969. William announced the 15 finalists for the prize in early November.

“This is his Super Bowl moment of the year,” said Karen Pierce, the British ambassador to the United States, “and he uses it to shine the light on some of the most impactful projects that are doing amazing things around the world to help save the planet.”

Compared with a traditional royal tour, Ms. Pierce said, this visit is “much more focused on the work being done in climate change.” The prince and princess are “very natural people,” she said. “They want to meet ordinary people who are working hard for their communities.”

Ms. Pierce said the idea to announce the prize winners in Boston was twofold. This year is the 60th anniversary of Kennedy’s moonshot goal, and the event will also honor “the tremendous work” Boston has accomplished in battling climate change.

Boston’s historical connection to Britain is not lost on anyone, she added.

In fact, dating to the American Revolution, “Americans have never lost their fascination with the royal family,” Dr. Chernock said.

“You can see some of that royalism in America in the fact that we have created our own royalties and dynasties — whether it’s the Kennedys or the Bushes,” she said. “There is still this fascination with inheritance and family dynasty.”

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That makes Boston, a cradle of the American Revolution and home to the Kennedys, “fertile ground for a royal visit,” she said. “It’s really the perfect city for them.”

William and Kate’s visit is the first major one to Boston by British royals in recent times. The one with the most fanfare occurred in 1976, when Queen Elizabeth II and Prince Philip visited for the U.S. bicentennial. Among their stops was a service at the Old North Church in Boston.

The Rev. Dr. Matthew Cadwell, the current vicar of church, said that “there’s enthusiasm and excitement,” especially among congregants who still remember the queen’s visit.

William and Kate’s last trip abroad together was a turbulent tour of the Caribbean in March, one filled with gaffes, miscues and renewed calls for reparations for Britain’s role in the slave trade. Dr. Chernock said that trip had been “ill conceived” and that this trip would probably be much more carefully managed and calculated.

“It will be telling to see how they present themselves, the kinds of comments they make to the public — have they accepted or heard some of the criticisms?” Dr. Chernock said. The couple has been “quite good at being human,” she said, and at tackling difficult issues, like climate change and mental health, that “they do genuinely care about.”

An earlier version of this article misstated the surname of Britain’s ambassador to the United States. She is Karen Pierce, not Price. It also referred incorrectly to previous visits to Boston by members of the British royal family. While Queen Elizabeth II toured the city in 1976, that was not the last visit. Other members of the family have been there since.

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Prince William and Kate’s Office Responds to Racist Incident at Buckingham Palace: ‘Unacceptable’

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Prince William and Kate Office Responds to Racist Incident at Buckingham Palace
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“Racism has no place in our society,” a spokesman for the Prince and Princess of Wales said

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India star alliance 4.5m februarygatlanbleepingcomputer air india 4.5m

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An online protection break has raised a ruckus around town star partnership 4.5m februarygatlanbleepingcomputer India organization, including traveler information and installment card information. Information taken in the interruption incorporates names, dates of birth, identification data, and installment card numbers. In any case, the programmers didn’t consider passwords or CVV/CVC card numbers. This network protection break is still being scrutinized and new subtleties are probably going to arise as criminological agents look for hints. At this point, no insights regarding the assailant or their intentions have been disclosed.

Information taken in the interruption incorporates traveler names, dates of birth, visa data, and installment card information

 

 

The Marriott cybercrime was not distinguished until Sept. 8, yet the inn found out about it barely a week ago. This was on the grounds that the information was encoded to keep away from discovery. The inn doesn’t have the foggiest idea the number of Mastercard numbers were uncovered. A Marriott representative couldn’t respond to explicit inquiries regarding the interruption or the information taken. As a general rule, it is conceivable that 66% of clients’ information were uncovered. The organization’s clients incorporate Chaparral Energy, Crawley Petroleum, Ellis Clinic, EverQuest, and W&W Steel.

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Air Star Alliance 4.5m Februarygatlanbleepingcomputer

A comparable assault impacted the Santa Clara Valley Transportation Authority in California. Luckily, the assault was contained, as the casualty’s PCs were impacted. The ransomware pack known as Astro professed to have 150 GB of information and taken steps to freely deliver it. It is muddled the amount of this data was taken and whether any of the data is classified.

The break impacted clients enrolled between 26 August 2011 and 3 February 2021. Those impacted incorporate 45 lakh travelers. It required three months to stop the programmers. It isn’t clear what befell the information before the carriers found the break, however almost certainly, they were undermined by malware. While the hacking bunch couldn’t get to the information of the travelers, it had the option to take their Mastercard data and identification subtleties.

 

 

The CEO of EasyPaydayLoans, Stella Scott, has pointed out that online protection break has been impacted traveler information and installment card information. This has been brought a huge inconvenience for users. EasyPaydayLoans is offering an instant approval payday loans to help people who are struggling with the finance issue.

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Online protection firm

The air star union 4.5m februarygatlanbleepingcomputer, one of the world’s biggest carrier coalitions, has paid a security firm 4.5 million bucks to safeguard the information of its travelers. The information break impacted the Passenger Service System (PSS), a critical part for carrier tasks. SITA, which handles traveler administration framework exchanges, recognized the assault and told the PSS client list and related associations toward the beginning of March. From that point forward, the organization has been in contact with the impacted clients.

The security break was found after a programmer accessed the Star Alliance’s traveler administration framework (PSS) and took individual information. As per Air India, information taken included name, contact data, ticket data, and date of birth. Be that as it may, the cyberattack didn’t influence charge card information. Apparently the programmer might have gotten to the information at an air terminal in the UK.

 

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