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Why Brands Invest in Custom-Made Boxes?




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Product boxes are just product boxes, right? It’s the product that matters the most. 

As a business owner, if you believe in this notion, then you can’t be more wrong. In fact, you are already set to embrace the failure. Research has shown time and again that product packaging plays a crucial role in influencing customers’ buying decisions than many people might know. A product box benefits your business in a variety of ways. For instance, they help communicate what the product is and how it can help you overcome a problem. 

For this reason, many firmly believe that product boxes are as important as the product itself because, in the modern-day, it works as a critical marketing and communication tool for the companies. So, if you haven’t thought about harnessing the power of custom packaging, it’s time to revisit your marketing strategy and make bespoke containers a part of it. Want to know why? Let’s consider these factors: 

  • Distinguish your Brand from the Rest   

When it comes to retail, there is cut-throat competition in the market. Hundreds and thousands of products are vying for your attention. In this scenario, it is essential for newly launched products to segregate themselves from the rest by using sturdy and tailor-made packaging. Take custom rigid box packaging, for instance. The durable and highly customized packaging option will not only keep your precious products safe from any harm, but their unique design and form will also allow your product to stand out among hundreds of similar products. Numerous brands that leverage eye-catching and highly different packaging boxes have successfully taken customer’s attention away from their competitors’ offerings. This is why even startups have now started investing in bespoke packages like custom rigid boxes

  • Custom Rigid Box Packaging Creates Brand Recognition 

Take some time and think about all your favorite brands. What do they have in common? All these brands are memorable. We have seen that over the years, popular brands have rarely made any major tweaks in their packaging. That’s because they want to remain true to their original look. Bear in mind that top brands are reluctant to bring any major changes because they had often faced some sort of backlash from their ideal customers, be it logo, packaging, or colors. 

It clearly suggests that one can opt for seasonal custom rigid box packaging designs, but making any significant and permanent changes could hurt your customers and sales because the original design of your product boxes strengthens your brand identity. 

  • Your Product Boxes Works as Marketing Tool       

When it comes to promoting products within the store, bespoke packages such as custom rigid boxes take the cake away. Branded packaging boxes can be easily recognized, so when you print your brand logo on the front and center, it effectively promotes your offerings and stick to the customer’s mind. And the next time when they went out to buy goods, they will consider purchasing your products over others. However, it all depends on what your product boxes say about your brand. Is it good enough, or you need to improve it? It is also wise to consider what message your packaging is conveying to prospective buyers and consumers. 

Remember, if it doesn’t resonate with your audience, they won’t consider buying from your brand. Be sure your rigid box manufacturers in USA provide you an adequate packaging solution that checks all the boxes and gives your sales a real boost.

Share your thoughts on the subject and let us know if custom-made packaging truly makes sense for a business or not.  

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Which is better for Real Estate: SEO or PPC Ads?




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Real estate agents and brokers are always looking for the most effective digital marketing agencies to attract potential home buyers and sellers. Two of the most common options utilized are search engine optimization (SEO) and pay-per-click (PPC) advertising. However, the question remains – which is a better investment for real estate companies, SEO or PPC ads? In this article, we will explore the key differences between SEO and PPC and how each can benefit real estate marketing efforts.

SEO vs PPC: The Basics

Let’s start with defining SEO and PPC. SEO refers to the process of optimizing web pages and content to rank higher in organic (non-paid) search engine results pages (SERPs). The goal is to attract free traffic from search engines like Google through relevant, high-quality content and technical optimizations. PPC advertising, on the other hand, focuses on paying to display ads in search results or on other sites through ad networks like Google Ads. With PPC, advertisers only pay when a user clicks on their ad.

SEO is a long-term strategy that takes time to see results, as search engines are constantly changing their algorithms. PPC provides more immediate access to traffic but requires an ongoing advertising budget. SEO helps build brand awareness and authority over time through free exposure, while PPC focuses only on clicks and conversions without building brand equity.

Benefits of SEO for Real Estate

For real estate companies and agents, SEO offers several advantages compared to PPC:

  • Lower Costs – SEO is a one-time cost of optimizing content while PPC has continuous advertising fees. SEO saves money in the long run.
  • Targeted Traffic – SEO targets specific geographic areas and property types more effectively since search habits vary locally. PPC reaches broader audiences.
  • Trust and Authority – High organic rankings signal credibility and build trust with customers over time versus paid ads. This is important in real estate.
  • Extended Exposure – SEO content remains live indefinitely versus temporary PPC campaign durations, providing ongoing leads.
  • Synergistic Content – SEO content like guides, and neighborhood pages strengthen branding while PPC is generally just click-based ads.
  • Data and Insights – SEO affords to analyze search terms and page analytics to optimize. PPC provides less proprietary data and insights.

Benefits of PPC for Real Estate

However, PPC also has its advantages for certain real estate marketing goals:

  • Immediate Traffic – PPC delivers traffic right away without the months-long SEO ramp-up period. Good for time-sensitive listings.
  • Targeted Audiences – PPC allows ultra-targeting demographics, property interests, locations, etc. SEO targeting is broader.
  • Tracking and Optimization – PPC provides granular tracking of campaign, ad, keyword, and device performance for constant A/B testing and optimization.
  • New Listings and Inventory – PPC is ideal for promoting fresh listings and keeping inventory top-of-mind versus the patience required with SEO.
  • Lead Volume – When budget allows, PPC often outperforms SEO initially in raw lead generation and appointments booked.
  • Seasonal Campaigns – PPC facilitates focusing resources around busy seasons like spring/summer versus set-it-and-forget-it SEO.

So in summary, SEO is well-suited for sustained brand awareness, market position, and steady organic leads. PPC delivers prompt traffic but ongoing investment is required. A balanced approach using both is often most effective for real estate goals.


Q: Which will get me more leads as a real estate agent – SEO or PPC?

A: In the long run, a successful SEO strategy will generate a larger volume of high-quality leads. But PPC can outperform SEO initially in raw lead numbers if the budget is high enough. Both should be used together for maximum lead generation.

Q: How long does it take to see results from SEO?

A: Most SEO experts estimate it takes a minimum of 3-6 months to begin seeing some results from SEO efforts, as Google’s algorithms are complex. Significant improvements may take 9-12 months. Results also depend on industry, competition level, and optimization thoroughness.

Q: Is SEO or PPC better for selling new listings?

A: PPC is generally a faster route to promoting new listings and inventory due to its immediate traffic. However, SEO content-supporting listings can still help over the long haul. An ideal strategy uses PPC initially and then transitions to SEO as the listing seasons.


In conclusion, both SEO and PPC advertising have clear benefits for real estate companies, but which is “better” depends entirely on marketing goals and budget. A truly optimized strategy leverages the strengths of both – using SEO for ongoing brand equity and organic lead generation supplemented by tactical PPC campaigns for short-term inventory goals, seasonal periods, and new developments requiring prompt attention. The most successful real estate marketing programs incorporate SEO and PPC advertising together rather than considering them an either/or choice. With data-driven optimization, real estate professionals can maximize traffic and leads from digital channels.

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Choose The Best Amazon Repricing Strategies




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Alpha Repricer, a cutting-edge solution designed specifically for Amazon merchants, allows you to take advantage of the power of dynamic pricing. Their technology employs advanced Amazon repricing strategies that adjust to market movements every 2 minutes to maximise your profitability. Stay ahead of the competition by easily customizing repricing rules depending on your own company requirements. Alpha Repricer enables you to intentionally beat or match competitor prices, ensuring that your products are always competitively priced. Setting up your repricing plan is simple with the user-friendly interface of Alpha Repricer. Sign up in under 60 seconds, with no upfront billing information necessary. Alpha Repricer’s advanced repricing solutions can help you grow your Amazon business.

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