What You Should Know About Successful Influencer Marketing
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What You Should Know About Successful Influencer Marketing

Odyssey News



What You Should Know About Successful Influencer Marketing
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Creating a presence on social media is a constant search for effective ways to promote products and services. The market is ever-evolving and constantly growing, providing vast opportunities. This is one of those opportunities, and it’s huge on Instagram. The fact that 75% of brands partnered with Instagram influencers this year has a good reason.

Certainly, influencer marketing is nothing new and Instagram is not the only way to do it. Instagram is where they have the most influence.

It can be difficult to identify the right influencers for your business. Here’s how to find them.

What is the purpose of Instagram influencers?

An influencer doesn’t equal celebrity or blogger, one thing to keep in mind. It’s not enough to have a lot of followers to be considered a leader. Someone who understands their audience is an influencer. Engaging followers and motivating them to make certain decisions are skills they possess. As with any brand, influencers must build a community of loyal followers that trust their opinions and experiences.

The real advantage of influencer marketing is that you can market your products through recommendations instead of blatant advertising. In general, people don’t like it when you try to sell them a product. People will listen to recommendations from people they like and trust.

The focus is not solely on advertising, however. There are several objectives you can achieve with influencer marketing:

  • Increasing brand recognition
  • Sales growth
  • An increase in brand trust
  • Restoring your reputation or responding to negative feedback
  • Informing and educating your audience
  • Creating a loyal following.

It does not mean you have to use influencer marketing. Various marketing strategies can be used to get great results.

The best way to find Instagram influencers

Although there are no shortages of tools and methods for finding Instagram influencers, they can all be boiled down to a few:

  • Manual searches
  • Lists of influencers
  • Social media platforms with influencer agencies.

On StarStuded you can match with a verified celebrity and influencers and interact with them, which is really cool. Let’s discuss in more detail the most efficient options.


The process of finding a suitable creator is sometimes as simple as just searching for them online. Just type in your desired niche and location and click to search. You should pay attention to the article titles with lists.


  • Easy, fast, and free;
  • Offers a wide range of options.


  • Results aren’t very accurate;
  • There is no way to know whether these creators are genuine unless you use a third-party analytics service.



Using the platform itself is the most obvious option. It offers several options for locating influencers:

Hashtag search

Search for influencers in relevant niches and locations on the Instagram search engine. Consider choosing influencers you already know and checking out their posts. Find the hashtags that are used most often, click on them, and view all the posts using that hashtag. You may find influencers who are relevant to your target audience. Ensure their content is of good quality and their engagement with their audience is authentic.

Location search

This is a great option for local brands that want to find influencers in their area. Simply click on the geotag right under your username in your profile and select a publication. Take a moment to browse through the selection of posts and select the ones you consider the best in terms of quality and engagement.

Look among your own followers

Your own followers are very likely to be passionate about your brand and willing to be your brand ambassadors.

Tagged posts

View the creators who tagged you on your profile page by selecting the Tagged tab.


  • Quick and easy;
  • Search influencers without having to leave the platform.


  • It’s time-consuming and difficult.


Influencer marketplaces

The best option would probably be to choose an influencer marketing platform. You can discover influencers in your niche using many of these services, but they offer much more than that. Typically, they come with CRM features and make it easy to manage your marketing campaigns from start to finish.


  • Many influencer marketplaces have vetted influencers to ensure authentic creators are selected;
  • Plan and implement marketing campaigns;
  • Monitoring campaign performance;


  • Not the best option if you are seeking macro-influencers;
  • High-priced;

Influencer marketing agencies

The role of agencies is to serve as a middleman between brands and creators. Influencers are sourced, meets your requirements and the terms of your partnership are negotiated for you by them. In addition, a marketing strategy is developed for you by them. Unlike traditional advertising agencies, influencer marketing agencies focus on individual, hands-on work.


  • Agencies can represent creators of all sizes and niches;
  • Personalized experience;
  • Experience in the market;
  • Detailed analytics.


A database is normally more expensive than a marketplace or database.

It takes a lot of effort to market them.

Take a cue from your competitors

No, this does not mean you should copy your competitors’ actions or poach their creators. Take note of influencers who are actively engaged with the content of your competitors. Utilize trendHERO’s Ad Post feature to see what your competitors are saying about you. Also, you may be able to find creators who are interested in your brand.


  • Simple and free;
  • Find influencers that have followers who are likely to be in your target market.


  • Time-consuming and energy-intensive;
  • Getting in trouble for conflicts of interest is easy.
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What is Enterprise Software?

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Enterprise software refers to a type of software designed specifically for large organizations and businesses, including corporations, government agencies, and non-profit organizations. This software is designed to manage complex and diverse business processes, and to streamline operations by providing tools for data management, project management, inventory management, financial management, customer relationship management, and other functions that are necessary for the smooth functioning of a large organization.

https://devs-hive.com/expertise/enterprise-software is often highly specialized and tailored to meet the specific needs of an organization. It can be developed in-house by an organization’s own IT department, or it can be purchased from software vendors who specialize in developing enterprise software. In either case, the software is designed to integrate with existing IT systems and infrastructure, making it easier for organizations to adopt and implement.

One of the primary benefits of enterprise software is that it can improve the efficiency and productivity of an organization by automating many business processes. For example, an enterprise resource planning (ERP) system can help an organization manage its finances, inventory, and supply chain, while a customer relationship management (CRM) system can help an organization manage its customer interactions and relationships.

Enterprise software can also help organizations make better use of their data by providing tools for data analysis and reporting. This can help organizations make more informed decisions and improve their overall performance.

Another benefit of enterprise software is that it can help organizations stay competitive in their industry. By providing tools for process automation, data management, and customer relationship management, enterprise software can help organizations stay ahead of the curve and better serve their customers.

However, implementing enterprise software can be a complex and challenging process. It requires significant investment in terms of time, money, and resources, and it can be difficult to integrate new software with existing IT systems and infrastructure. Additionally, training employees to use the new software can be a time-consuming process, and there may be resistance to change among employees who are accustomed to using traditional methods.

Despite these challenges, the benefits of enterprise software often outweigh the costs. By providing tools for process automation, data management, and customer relationship management, enterprise software can help organizations improve their overall efficiency and productivity, stay competitive in their industry, and make better use of their data.

When selecting enterprise software, it is important for organizations to carefully evaluate their needs and consider the specific features and functionality of the software they are considering. They should also consider factors such as scalability, ease of use, and customer support when selecting a software vendor.

Some popular enterprise software solutions include SAP, Oracle, Microsoft Dynamics, Salesforce, and IBM. These software solutions offer a wide range of features and functionality, and they are designed to meet the specific needs of different types of organizations.

In conclusion, enterprise software plays a critical role in the functioning of large organizations and businesses. It provides tools for process automation, data management, and customer relationship management, helping organizations improve their overall efficiency and productivity, stay competitive in their industry, and make better use of their data. While implementing enterprise software can be a complex and challenging process, the benefits of using this software often outweigh the costs, making it a worthwhile investment for organizations looking to improve their operations and stay ahead of the curve in their industry.

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5 Top Recommended Attendance Management Software

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To convert a million-dollar idea into reality, businesses need a vast workforce. However, managing and tracking such a large number of employees can be a tiring and daunting task for organizations. They have to keep regular tabs on employee check-ins, check-outs, and leave applications for calculating their accurate payroll. 

At this point, employee attendance tracking can be an effective solution to implement. One can escape the stress and hassle of manually monitoring employees with attendance tracking software. Web-based attendance tracking software will not only quicken the monitoring process but also eliminate human error. 

What Is An Attendance Management Software?

Attendance management is the process of tracking and recording the attendance and efficiency of employees regularly. There are various ways through which organizations can track employee attendance like manual recording, excel spreadsheets, biometric attendance devices, attendance management software, etc.

However, among all the ways available, attendance management software has emerged as one of the simplest and most effective solutions for empowering workplace efficiency. It automatically records attendance as soon as the employees turn on their system. They offer several additional features like shift scheduling and payroll calculation.

Features of a Good Attendance Management Software

There is a variety of attendance management software available in the market. However, not all are appropriate for all organizations. Hence, when searching for good attendance management software for a business, it is best to look out for the following features:

  • Usability: Employee attendance tracking is a never-ending job. Therefore, one must ensure that the interface is clean, uncluttered and easy to navigate between different features.
  • Mobile Accessibility: In today’s hybrid work atmosphere, all employees are not office-based. Therefore, the software must include mobile apps or have mobile-friendly features.
  • Software Integration: An efficient attendance tracking software should not be solely focused on tracking employee attendance. It should also contain other native integration features like payroll, performance management, task management, etc. 
  • Cost-friendly: While the cheapest software can seem sufficient, it is always the case. Therefore, organizations should properly consider their budget before investing in employee management software. It can also opt for a free trial before committing to the software.

Top 5 Attendance Management Software

Here are the top 5 attendance management software currently available in the market. Their descriptions and noteworthy features are as follows:

1. monday.com

One of the reasons why monday.com is ranked among the top attendance management software is its feature of creating a custom tracking dashboard. This workforce operating system has plenty of customizable dashboards and templates for tracking attendance, monitoring working hours, managing projects, etc. 

Key Features: 

  • Data-rich dashboard-building tools
  • Manager notifications and reminders
  • Flexible views
  • Color-codded embedded forms
  • Integrated billing and invoice

2. BetterPlace Attend

This attendance-tracking software is ranked among the best in the market. With its intuitive interface and reliable performance, BetterPlace Attend serves as the most efficient substitute for manual and traditional employee attendance management. This software allows users to efficiently generate real-time reports, manage time-off requests, track employee overtime, and more.

Key Features:

  • Adaptive site-shifting
  • Fully configurable
  • Offline attendance mode
  • Easy-to-use interface
  • Data-driven

3. Connecteam

This attendance management software, with its built-in chat function, is the best for organizations that wish to communicate with team members easily and quickly. Apart from attendance tracking, this software also serves as a time clock app for scheduling appointments and tracking employee attendance as well as work hours. The best part is that it can be accessed from any type of mobile device.

Key Features:

  • One-touch clock in and out
  • Vacation and absence approval workflows
  • Visual flags to highlight issues
  • Shift and job scheduling
  • Employee chat feature
  • Digital forms and checklist

4. TimeCamp

With TimeCamp you can easily track unlimited users. This attendance management software is fully automatic software that integrates well with your current work systems. In short, organizations can easily keep a track of the work progress of their employees.

Key Features:

  • Leave Reporting
  • Overtime tracking
  • Payroll automation
  • Billing rates and Budgeting
  • Bulk editing feature
  • Graphical timesheet

5. Buddy Punch

Looking for employee attendance tracking software that manages time-off requests efficiently? If yes, then Buddy Punch is a perfect choice. This attendance management software can help you save a lot of time that you spend manually inputting, reviewing and approving employee attendance. 

Key Features: 

  • Flexible punch-in options
  • GPS and location-based tracking
  • Cloud-based access for remote employees
  • Customizable PTO time codes
  • Facial recognition


Attendance tracking is an essential aspect of all businesses. It not only assists an organization’s employees with time management but also allows the employers to track employee attendance, identify behavioral trends, and know about employees’ productivity. Hence, choosing the right attendance management software is a crucial decision

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Is SEO Beneficial For Business?




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SEO stands for Search Engine Optimization it helps businesses to grow online. The main objective of SEO is to enhance the quality and quantity of traffic to the website through onsite changes. Stuffing pages with relevant keywords are not suitable for the website ranking, but concentrating on site speed, mobile-friendliness, interactivity, and the content of web pages makes more benefits the business. The best services of SEO Brampton optimize websites visibility online. This means that more people can see the website online.
Many people have a question about why SEO is important for business, the answer is that SEO not only draws new customers’ attention but also allows you to heighten the business’s relationship with those clients because of the loyalty you have established with them.

How SEO Works

SEO optimizing a website’s content, executing keyword research, and earning inbound links to improve that content’s ranking and the website’s visibility online. The better website on both ends, the better traffic you will get for the website. It also includes:

  • Keyword Analysis
  • Backlinking
  • Content Creation

SEO Impacts on Business

SEO increases organic website traffic. Enhance numbers of lead generation. Generate better online sales and also attracts more visitors to the website. SEO processes are the backbone of business websites. SEO can affect business in numerous ways:

  • Increase organic traffic
  • Enhance lead generation
  • Generate online sales
  • Attract more local traffic
  • Improve online visibility
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