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What Is The Better Way To Ensure Compliance And Risk Management?




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The global enterprise governance, risk and management market was valued at USD35.1bn in 2020. Compliance and risk management are vital aspects of business across industries such as financial services, manufacturing, energy and healthcare. Non-compliance can lead to legal, business and financial risk for financial institutions and damage their credibility.

The Current Scenario

When it comes to financial services, financial institutions usually have a separate department for handling investment compliance and managing risk. There may be times, though, when the compliance department ends up working in isolation. This may have organisation-wide repercussions, as other departments may not be following best compliance practices. When the compliance department receives approval requests from these departments, several changes may be recommended. This could result in a back-and-forth between the compliance and other departments, resulting in bottlenecks in business processes. At an organisational level, this would slow growth.

The following are ways in which compliance and risk management can be optimised:

Design A Framework To Manage Compliance Risk

The department handling compliance and risk management could compile a set of guidelines and policies to be developed into a robust framework. A framework could be built from scratch, or the compliance team could refer to benchmarks, such as the COBIT5 framework.

Assess Risk

Once the compliance obligations are compiled into a framework, it is crucial to measure the impact of risks on your organisation if the guidelines specified in the framework are not followed. This would enable the compliance department to get management buy-in and prioritise deploying resources to optimise compliance and risk management.

Adopt Technology

Asset managers must keep in mind that there are a number of platforms and tools available to ensure an organisation adheres to investment compliance-related requirements. For instance, such tools would be able to detect deviation from pre-defined compliance practices. Financial institutions could use centralised platforms for financial and regulatory filings across geographies. Such platforms would also offer timely alerts about pending compliance-related filings. Investment compliance-related information could be shared with multiple teams through these tools.

Build a Collaborative Environment

Focus on enhancing collaboration between the compliance team and other departments that need to interact often with the compliance team. They could create an automated workflow to ensure deeper collaboration. The compliance team could design this workflow and ensure it is adopted across the organisation so the other departments could have deeper and productive engagement with the compliance department.

Involve An External Partner

Companies that have substantial compliance-related requirements, such as financial institutions, could consider involving a credible external partner to assist with compliance and risk management. Such a partner would be able to enable it to deploy best practices across compliance and risk management, while the company continues to focus on its core competency.

Enterprise-Wide Risk Management

Ultimately, risk management and compliance should occur on an enterprise-wide level. Personnel across departments must be taken on board, trained, sensitised and empowered to work closely with the compliance department on projects that may have risk- or compliance-related implications. Thus, risk management would have business processes integrated and transform the organisation into one that is highly compliant.

Regular And Accurate Reporting

As with any other activity, compliance and risk management measures taken must be reported widely within the organisation. This would also ensure enterprise-wide awareness and acceptance. Every step must be evaluated for weaknesses or challenges that could be overcome in due course.

As legislation and businesses evolve, risk management and compliance would become more complex and stringent. Hence, it would be prudent for organisations to make compliance and risk management a core part of their overall business strategy.

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Which is better for Real Estate: SEO or PPC Ads?




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Real estate agents and brokers are always looking for the most effective digital marketing agencies to attract potential home buyers and sellers. Two of the most common options utilized are search engine optimization (SEO) and pay-per-click (PPC) advertising. However, the question remains – which is a better investment for real estate companies, SEO or PPC ads? In this article, we will explore the key differences between SEO and PPC and how each can benefit real estate marketing efforts.

SEO vs PPC: The Basics

Let’s start with defining SEO and PPC. SEO refers to the process of optimizing web pages and content to rank higher in organic (non-paid) search engine results pages (SERPs). The goal is to attract free traffic from search engines like Google through relevant, high-quality content and technical optimizations. PPC advertising, on the other hand, focuses on paying to display ads in search results or on other sites through ad networks like Google Ads. With PPC, advertisers only pay when a user clicks on their ad.

SEO is a long-term strategy that takes time to see results, as search engines are constantly changing their algorithms. PPC provides more immediate access to traffic but requires an ongoing advertising budget. SEO helps build brand awareness and authority over time through free exposure, while PPC focuses only on clicks and conversions without building brand equity.

Benefits of SEO for Real Estate

For real estate companies and agents, SEO offers several advantages compared to PPC:

  • Lower Costs – SEO is a one-time cost of optimizing content while PPC has continuous advertising fees. SEO saves money in the long run.
  • Targeted Traffic – SEO targets specific geographic areas and property types more effectively since search habits vary locally. PPC reaches broader audiences.
  • Trust and Authority – High organic rankings signal credibility and build trust with customers over time versus paid ads. This is important in real estate.
  • Extended Exposure – SEO content remains live indefinitely versus temporary PPC campaign durations, providing ongoing leads.
  • Synergistic Content – SEO content like guides, and neighborhood pages strengthen branding while PPC is generally just click-based ads.
  • Data and Insights – SEO affords to analyze search terms and page analytics to optimize. PPC provides less proprietary data and insights.

Benefits of PPC for Real Estate

However, PPC also has its advantages for certain real estate marketing goals:

  • Immediate Traffic – PPC delivers traffic right away without the months-long SEO ramp-up period. Good for time-sensitive listings.
  • Targeted Audiences – PPC allows ultra-targeting demographics, property interests, locations, etc. SEO targeting is broader.
  • Tracking and Optimization – PPC provides granular tracking of campaign, ad, keyword, and device performance for constant A/B testing and optimization.
  • New Listings and Inventory – PPC is ideal for promoting fresh listings and keeping inventory top-of-mind versus the patience required with SEO.
  • Lead Volume – When budget allows, PPC often outperforms SEO initially in raw lead generation and appointments booked.
  • Seasonal Campaigns – PPC facilitates focusing resources around busy seasons like spring/summer versus set-it-and-forget-it SEO.

So in summary, SEO is well-suited for sustained brand awareness, market position, and steady organic leads. PPC delivers prompt traffic but ongoing investment is required. A balanced approach using both is often most effective for real estate goals.


Q: Which will get me more leads as a real estate agent – SEO or PPC?

A: In the long run, a successful SEO strategy will generate a larger volume of high-quality leads. But PPC can outperform SEO initially in raw lead numbers if the budget is high enough. Both should be used together for maximum lead generation.

Q: How long does it take to see results from SEO?

A: Most SEO experts estimate it takes a minimum of 3-6 months to begin seeing some results from SEO efforts, as Google’s algorithms are complex. Significant improvements may take 9-12 months. Results also depend on industry, competition level, and optimization thoroughness.

Q: Is SEO or PPC better for selling new listings?

A: PPC is generally a faster route to promoting new listings and inventory due to its immediate traffic. However, SEO content-supporting listings can still help over the long haul. An ideal strategy uses PPC initially and then transitions to SEO as the listing seasons.


In conclusion, both SEO and PPC advertising have clear benefits for real estate companies, but which is “better” depends entirely on marketing goals and budget. A truly optimized strategy leverages the strengths of both – using SEO for ongoing brand equity and organic lead generation supplemented by tactical PPC campaigns for short-term inventory goals, seasonal periods, and new developments requiring prompt attention. The most successful real estate marketing programs incorporate SEO and PPC advertising together rather than considering them an either/or choice. With data-driven optimization, real estate professionals can maximize traffic and leads from digital channels.

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Choose The Best Amazon Repricing Strategies




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Alpha Repricer, a cutting-edge solution designed specifically for Amazon merchants, allows you to take advantage of the power of dynamic pricing. Their technology employs advanced Amazon repricing strategies that adjust to market movements every 2 minutes to maximise your profitability. Stay ahead of the competition by easily customizing repricing rules depending on your own company requirements. Alpha Repricer enables you to intentionally beat or match competitor prices, ensuring that your products are always competitively priced. Setting up your repricing plan is simple with the user-friendly interface of Alpha Repricer. Sign up in under 60 seconds, with no upfront billing information necessary. Alpha Repricer’s advanced repricing solutions can help you grow your Amazon business.

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