What Is An SEO Agency And How It Can Benefit Businesses

What is Seo?

Believe it or not this is a very common question, and so it is definitely worth discussing in a little detail. In its basic definition SEO means Search Engine Optimization. In this, websites are either created or existing ones are made smooth and easy to use, additionally there is also the use of keywords in various contents on-site as well as off-site that will lead to the website. Now let us see how these two work:

1. Keywords – This can be a formidable tool, if used efficiently. A keyword in short is the terms and word sequences that people use when they make their searches in a search engine such as google, ecosia or bing. Additionally there is keyword clustering or compound keywords, this is finding out what other word sequences are most commonly used for these searches and using them effectively either in on-site or off-site contents.

• For Example: A basic keyword search may be ‘ SEO Agency’, other most searched keywords on this topic may have location added such as ‘ SEO Agency Manchester’, or even something like ‘SEO Agency Near Me’. all of these different keyword combinations are relevant to the topic 
• When people search for any of these keywords, the search engine combes through the web, looking through websites, blogs and other posts where the keyword may be in an exact match and brings up the relevant and most results according to the search engine algorithm.

1. SEO Optimized Website – Now this is where the website comes into play. A website needs to be specifically SEO optimized in order to make it easier for the search engines to comb through the website to look for exact keyword matches and then to bring up the website in the searches. 

• A well optimized website should have only the relevant information clearly and precisely written with a proper mix as well as smattering of the Keywords.
• A web page that has been bombarded with keywords and its variations will highly likely be marked as spam by the search engine and therefore has less chances of being easily found through search results.
• Additionally, content written off-site (other websites or blogs) with use of the various keyword combinations may have links leading up to the website, thereby increasing traffic to the website.
• Websites are usually ranked by the search engines, as such, a well optimized website with the efficient use of keyword typically works to inform the search engine what the website is about, therefore increasing its ranking as well as the possibility of appearing at the top of searches

What is website traffic and why it matters and how it can be improved

A website traffic is basically the number of visitors that a website gets. Whether a business sells goods, services or even information, the way to increase its sales begins with increasing traffic to its website. Any website’s traffic is usually categorized into two types: Organic and Inorganic Traffic. How this works:

• Organic Traffic – This is the genuine traffic or visits generated towards a website through searches or other methods such as shared links but is not paid for. This usually works in creating loyal customers as well as converting the average visitor into liking and buying the products. The more organic traffic a website gets, the more long term customer benefits it can reap. 
• Inorganic Traffic – Also sometimes addressed as paid traffic, is when a website gets visitors through paid advertisements either on other websites and blogs or even on search results. Typically paid ads do not create as much traffic, and furthermore, there are reduced benefits as the traffic will usually reduce once the paid ad time period is over. This method also rarely brings long term customers. 

At the end of the day, any traffic can prove to be beneficial to the website as ultimately increased traffic would also mean an increase in customers. When a business hires the services of an SEO Agency, one of the very first steps after website analysis is to check for traffic as well as put strategies in place to improve traffic.

A Summary

To conclude, a website that has SEO has increased chances of coming in the very first search page or even in the top 5 results. The search results on the first search page usually get the most clicks. More clicks mean more visitors to the website. An increased number of traffic or visitors to the website ultimately mean increased customers and increased sales.