How to get retail boxes that are perfect and reliable for use? The ideal boxes are ones that allow your products to be shipped and transported effectively and within your budget. This article will educate you on how you can use these boxes well to maintain and prosper in your consumer market.
Types of packaging
The retail industry is quite vast and it takes more than conventional packaging to sustain here. There are many kinds of boxes that can resolve your packaging worries while giving you custom features to pick from.
Corrugated packaging
Corrugated paper is the most common and useful form of boxes to ship products. Their intrinsic construct comprises of cushioned structure with rows of air columns. It is not a single-layered box rather a zig-zag-shaped inner formation helps to be a safe container for even the most fragile items. These prevent the products from collapse and breakage. The boxes are also made to last longer. Long routes include excessive handling. The corrugated packaging forms a robust cover that ensures that the contents are safe and reach their destinations in the original state. Some styles of the packaging include:
- One-piece mailers
- Folding style
- Sliding boxes
- Fold-up pads
- Boxes with partitions, etc.
Moreover, customizing the corrugated paper is also very convenient. On top of tailoring the dimensions, the boxes can also exude your brand image. With prominently placed logos and taglines, the boxes can spread elevated brand recognition. Experts can guide you in selecting the most appropriate type for your distribution and marketing tasks.
Folding cartons
Cartons have been long used as the base for many packaging units. Wondering why? The cartons allow a host of powerful elements including:
- Easy open and close features
- Robust strength to hold all kinds of items.
- Keeps the products from getting mutated while in transit.
- The flaps give extra protection and secure hold.
With so many favorable effects of folding cartons, your brand image can get a boost when customers get the products in these boxes. Custom printed boxes also enable the sellers to print details that they deem necessary to engross their viewers. Retailing becomes a piece of cake when you have enticing and functional boxes in your assembly lines. The varied thicknesses and sizes fit in a buffet of products. You can aptly gel the costs of these boxes within your budget. Enhanced brand awareness increases your chance to grab a loyal customer base.
Customers prefer to buy from brands that have illustrious boxes lining the racks. They tend to give top importance to the quality of the packaging and if it appeals to them or not. Folding cartons may not be as stringent as the corrugated stock but they are commonly found in warehouses and office storerooms because of their ability to hold items securely for a long time.
Cardboard boxes
Cardboard is a universal packaging material. It is the most commonly used packaging. Retail joints store and transport products in these boxes due to their capability to withstand all types of weather conditions and transport mediums.
The cardboard is highly flexible and can take any shape and any size. You won’t have to think of how you would brand your products because cardboard can take care of that. It is compatible with all inks and printing patterns. Following are some exquisite box designs craftable with the cardboard stock:
- Display boxes.
- Gable boxes.
- Auto-lock boxes
- Dispenser boxes
- Pillow style packaging, and more
These retail boxes are constructed so the products can be made to look more valuable and can slide into your planned costs at the same time.
The upside of using these boxes
You would be enlightened on the many faces of packaging that you can use for retail. But why should you prefer these over other modes of packaging? For instance, the bland boxes provide cover and brand tag too. But here is why:
Brand advertisement becomes viable
Customization allows you to print your brand identity directly onto the boxes. The robust class of the boxes acts as a platform for branding. The company name and style can make the boxes look memorable and imprint on the customers’ minds even after they visit the shops.
For example, most of the beverage companies are identified with specific colors dominating their boxes. Customers can recognize them from a distance and indulge in impulsive shopping too. With these packaging options, you won’t have to spend more on hiring expensive advertising tools like digital promotions on billboards and repetitive visuals. Just the boxes sitting on the store shelves can be seen by a large customer base and profit your investment in them.
Enable alternative uses
Boxes that appear good often land up at customers’ houses for a long time. They use it for alternative tasks and this can be beneficial in more than one way:
- Keep reinstating the brand identity on the customers. Familiarity with the brand helps to spot it at all retail points.
- Creates a trust grade that is hard to break. Rival brands try to capture customer share but your boxes can prevent this from happening as they a firm reminder of your brand.
- Educate more people about your brand when they see your boxes around. This expands your core customer base and converts them into potential customers.
- Maintains your products’ functions for longer. When you have packaging that supports the usable life of your products then they can be stored easily. This way buyers would be impressed with your products and rely on your brand for future purchases.
If this seems like too much information, then don’t feel lost! There are experienced expert help to get you through your designing process.
Conclusion
Retail boxes fall into your set costs and help your brand to reach planned objectives. They are dually functional by providing protection and greater brand appeal. Don’t look any further, your ideal box types can reach you at just a click!
Packagingblue provides high-quality custom printed products at affordable prices and customer satisfaction is our number one priority.