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UrbanClap Business Model: Detailed Guide on How it Works




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UrbanClap (rebranded as Urban Company) is the fastest-growing startup. The company connects you with the best service providers and helps you to get the solution to your everyday needs. No matter whether you’re looking for a plumber, beautician, or any other professional, Urban Clap is the right place to find them all. You might be curious how the marketplace business started and grabbed massive success? If yes, let’s step into the UrbanClap business model and revenue model; also, let’s check how it connects customers with service providers.


UrbanClap went live intending to change the way how local service providers are working and paid. Marketplace services were one of those sectors that failed to witness a transformation. However, there were many services like Yellow Pages, Just Dial, and Sulekha; all these companies used to hire professionals who could provide their service, but the loophole in this approach was that a great amount of money was spent to fill the aggregator’s pockets.


However, UrbanClap fills this loophole by connecting users with professionals who emerge to be the most suitable of their kind. The team had lots of issues, but they are still paddling them all. UrbanClap has developed a network of more than 40,000 trained service professionals and provided its service to more than 5 million customers across major metropolitan cities of Abu Dhabi, India, Sydney, Singapore, and  Dubai. The company is trying to grow its network by engaging more people to be part of its growing community.


What is UrbanClap?

Urban Company is an Indian marketplace that provides home, maintenance, beauty, and wellness services to its customers. The company was founded by Varun Khaitan, Abhiraj Singh Bhal, and Raghav Chandra in 2014. It was valued at 2.8 billion after its employee stock sale program concluded in 2021; the company operates in more than 30 Indian cities, UAE, Australia, Singapore, and Saudi Arabia.


History, Success Story, and Some Interesting Facts About UrbanClap

Founders invested around 10 lakh in 2013 in a hyperlocal service platform to make it easier for users to get connected with service providers and appoint them to get their daily chores completed with ease. Urban Clap was rebranded as Urban Company in 2020 as a move to launch it as a global brand.


Home services startup has reported a more than 103% rise in revenue to ₹216 crores between 2019 and 2020 on account of demand in its wellness and beauty vertical. The services startup had around ₹106 crores of revenue in FY19. The net booking value of transactions processed through the company’s platform grew by 138% to ₹918 crores in FY20 compared with the affiliated period a year ago.


Urban Clap said that the beauty and wellness vertical contribute approximately 55% of its revenue. This segment remained largely suspended on the platform after lockdown and nationwide restrictions. India and UAE’s largest home service marketplace platform Urban Company has raised around $190 million from investors led by Naspers.


The funding has doubled the Gurugram-based company’s valuation to around $2 billion. The firm’s value increased to $933 million after a funding round by Tiger Global. UrbanClap has become a unicorn startup that was valued at about $1 billion. Have a quick look at the success time of UrbanClap to unbox its success path.



Urban Company witnessed emphasized results post lockdown, and it’s expected that the company will double its revenue in the fiscal year compared to the previous year. The company is working harder to grow its partner strength, helping them to meet the growing market demand.


Co-founder of UrbanClap Varun Khaitan said, “during pandemic spread, we re-imagining more hygienic and safer services and have made significant investments in PPE (personal protective equipment), safety training, and modern tech. However, our business has been on a positive trajectory, and lots of customers trust Urban Company to enter their dwellings and provide home and beauty as per their requirement.”


Home services marketplace company, UrbanClap has announced a stock ownership plan of 150 crores for its service providers over the next few years. The company has confirmed that it had received the approval for the tranche worth 75 crores; they have added a process to grant all the stocks, taking into account the performance of service providers and longevity on the platform. Have a close look at a few more interesting facts about Urban Clap right away.


Founders: Raghav Chandra, Varun Khaitan, and Abhiraj Bhal.

Headquarters: Delhi, India

Live services on UrbanClap: 107 services

People using UrbanClap: 3 million.

Average transactions each month: 450,000

Average rating: 4.2

Service providers: 200,000 service providers

Average customer requests per day: 5,000 customer requests

Service categories in number: 75

Percentage of monthly returning users: 40%

Founding UrbanClap raised: $185 million.


UrbanClap Business Model: Explore How Marketplace Platform Works?

The UrbanClap business model makes it easier for the customers to get connected with skilled professionals to get all their work done efficiently. It is popular in more than ten Indian cities where it offers service; the company has partnered with millions of professionals.


UrbanClap has increased the field of activities and population size services, and the company has opted to cut back on the variety of deals it has listed on its website. After realizing that customers prefer the business model where a highly professional was dispatched to their doors, UrbanClap started providing its quality services. They paired with transparent pricing and standard procedures; the team arrived in the market with its successful recipe.


Full stacking appears to be limited to high-tech companies and is not confused with the notion of vertical integration being utilized by traditional “old-school” manufacturers. The main difference is the priority on customer experience in the former notion. The vertical integration and contract with suppliers to decrease costs and enhance efficiency. Customers can get better and more affordable products; however, the whole customer experience is taken care of.


Service Receiver’s End

  • Users can use a list of resources and choose the right one on the app based on their needs;
  • An impressive UrbanClap business model enables customers to choose specific services; it enables users to choose a range of products;
  • Customers can choose any date and time to book the appointment;
  • The user app enables consumers to check information about the service provided;
  • Users are allowed to use multiple payment options, including cash on delivery;
  • Users are allowed to rate and review the service provider and their service.


Service Provider’s End

  • App has a dual purpose for users and experts;
  • Professionals get a notice when users request the service;
  • They can choose to embrace or reject the service as per their convenience;
  • When the service provider approves a customer’s request, they are provided with all essential details;
  • Service providers are fined if they back out.


How UrbanClap Work?

An UrbanClap business model makes it easier for internet users to get connected with professionals. UrbanClap was a search tool during the initial stage. The platform lists professionals, trains them if essential, and connects them online. It enables users to book regular services with ease.


Users can check the app and select and schedule the services at their convenience. However, UrbanClap promotes the process of specifying trained business professionals. It supports service providers by selecting intermediaries and enables them direct access to customers. The successful UrbanClap business model works in two primary ways:


1. Fixed Charged Services

For electricians, plumbers, and other maintenance service providers, the company accepts money from the app and pays the hired professional. It charges different fees on the collected funds.


2. Services Without Any Fixed Charges

The company is paying funding listing and lead generation to the experts. Customers aren’t charged right away; they comprehend the operation—the professional needs to pay a fee for approving the order. Professional is able to influence the customer to buy the service and monetize the success.


There are various options that users can choose as per their comfort. The matching algorithm of UrbanClap makes it easier for users to find experts and get their work done without hassle. However, it also helps service providers to get more jobs and earn profits at the same time. You can also choose to invest in delivering anything app to launch your venture online and achieve similar success as UrbanClap.


UrbanClap Revenue Model: How the Company Makes Money?

The marketplace company uses a four-way approach when it comes to generating money. An UrbanClap revenue model mainly lists two categories; one is fixed pricing service, and the other is non-booking or variable pricing services. The company uses various methods to bring great capital to the table.


Commission Model

The company generates around 85% of its revenue by subscription. They charge a few percentages of commission from the service provider; they support all consumers by offering them reliable and fast service. Hence, the more service providers work, the more reward they get from offering their home services.


Reverse Auction

UrbanClap supports the approach of charging the specialist for listing for the second group and lead generation. It is a reverse auction. Through this method, customers are not specifically booking the service; instead, they spend time in operation awareness. Specialists have to pay a fee to get the approval of the request.


Monetization is based on the capability of the specialist to convince the consumers to book the service. The company has introduced the user to five experts who can vote after the assessment. When the expert’s profile is not present, the professional gets the credit paid back. Here is where the algorithm for matchmaking comes into existence. The better the algorithm works, the less the customers have to work.


Lead Generation

It also provides a way to generate income. However, the primary source of revenue generation for the marketplace platform is commission charging. It charges lead generation from service providers and professionals.


Besides the above-listed approach to generating money, there are methods of earning money which is an advertisement. Suppliers, businesses, and service providers can invest in advertisements to display their ads on the UrbanClap platform; the company charges advertising fees in return.


UrbanClap has experienced great success; the company is planning new and effective ways to build a strong presence and satisfy the needs of millions of customers in different regions. Getting inspired by the marketplace platform, many entrepreneurs are investing in an app similar to UrbanClap. If you are looking to start the same, then get a quote right away.


Final Words

People want to get all their needs satisfied instantly; the growing demand for instance service has made it crucial for brands to opt for new ways that help them meet the customers’ needs. Urbanclap understands that very nicely and uses AI-enabled information to better evaluate user needs. You can also choose to follow the success path of the company; just understand the UrbanClap business model to have a clear idea about how UrbanClap works and makes money.


If you want to create and launch an app similar to UrbanClap, we are here to help you out. We will capture your business needs and provide you with a one-stop solution that satisfies all your business and customers’ needs. For more info, contact us at


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Pendientes Lonbali: Un Símbolo de Estilo y Sofisticación





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En el mundo de la moda y la joyería, algunos nombres destacan por encima de otros, y Lonbali es uno de esos nombres que evoca elegancia, calidad y un estilo único. Los pendientes mujer Lonbali son más que simples adornos; son una declaración de estilo y sofisticación que ha cautivado a mujeres de todo el mundo. En este artículo, exploraremos por qué los pendientes Lonbali se han convertido en un verdadero símbolo de estilo y distinción.

Una Tradición de Elegancia

Desde sus inicios, Lonbali ha mantenido una tradición de elegancia atemporal en todos sus diseños. La marca ha forjado su reputación en la creación de joyería de alta calidad que trasciende las tendencias efímeras de la moda. Los pendientes Lonbali no son la excepción, y cada par es una muestra de la artesanía y el buen gusto que caracterizan a la marca.

Calidad Inigualable

La calidad es un pilar fundamental en la filosofía de Lonbali. Cada par de pendientes se fabrica con materiales de la más alta calidad, incluyendo metales preciosos como el oro y la plata, así como gemas y piedras preciosas seleccionadas cuidadosamente. Esta atención meticulosa al detalle se traduce en pendientes que no solo son hermosos, sino también duraderos y resistentes al paso del tiempo.

Diseños Atemporales

Una de las características más notables de los pendientes Lonbali es su diseño atemporal. Mientras que las tendencias de moda vienen y van, estos pendientes están diseñados para perdurar. Puedes estar segura de que tu elección de pendientes Lonbali seguirá siendo elegante y relevante en los años venideros, lo que los convierte en una inversión en estilo a largo plazo.

Variedad de Estilos

La diversidad es otra fortaleza de Lonbali. La marca comprende que cada mujer tiene gustos y necesidades diferentes, por lo que ofrece una amplia variedad de estilos de pendientes. Ya sea que prefieras un diseño minimalista y elegante, unos pendientes colgantes deslumbrantes o un par de aros clásicos, Lonbali tiene opciones que se adaptan a tu estilo personal y a cada ocasión.

Personalización y Significado

Los pendientes Lonbali no solo son una muestra de estilo, sino también una oportunidad para la personalización. Muchos diseños permiten la adición de detalles personalizados, como iniciales o grabados significativos. Esto brinda a cada mujer la oportunidad de crear un par de pendientes únicos que cuenten una historia personal.

Influencia en la Moda

Los pendientes Lonbali no solo son apreciados por quienes los usan, sino que también han tenido un impacto significativo en la industria de la moda. Sus diseños elegantes y su enfoque en la calidad han influenciado a otros diseñadores y han establecido estándares más altos en la joyería de lujo.

Un Símbolo de Estilo y Distinción

En resumen, los pendientes Lonbali son un verdadero símbolo de estilo y sofisticación. Desde su tradición de elegancia hasta su calidad excepcional y su capacidad para adaptarse a diferentes estilos y ocasiones, Lonbali ha dejado una huella indeleble en el mundo de la joyería de alta gama. Al elegir unos pendientes Lonbali, estás haciendo una declaración de estilo y distinción que no pasa desapercibida. Cada vez que luzcas estos pendientes, estarás llevando contigo un pedazo de la historia de la moda y una expresión auténtica de tu estilo y personalidad únicos. Los pendientes Lonbali son más que joyas; son una manifestación de la elegancia que define tu estilo.

El Arte de Combinar con Elegancia

Los pendientes Lonbali son tan versátiles como elegantes. Puedes combinarlos con una amplia variedad de conjuntos y estilos, desde un look casual y cotidiano hasta un atuendo formal y sofisticado. Los diseños atemporales de Lonbali te permiten elevar cualquier conjunto, agregando un toque de lujo y distinción a tu apariencia.

Empoderamiento Femenino

La marca Lonbali no solo se destaca por su belleza y calidad, sino también por su compromiso con el empoderamiento femenino. Cada par de pendientes Lonbali es un recordatorio de la fuerza y la confianza de las mujeres. La marca ha sido un defensor constante de la igualdad de género y trabaja para inspirar a las mujeres a sentirse seguras y empoderadas en cada aspecto de sus vidas.

Experiencia de Compra Inolvidable

La experiencia de compra de pendientes Lonbali es única. Desde el momento en que entras en una tienda de Lonbali o visitas su sitio web, te sumerges en un mundo de elegancia y atención al cliente excepcional. Cada par de pendientes Lonbali se presenta de manera exquisita, lo que hace que la experiencia de recibirlos sea aún más especial.

Pasión por la Joyería

La pasión por la joyería es evidente en cada detalle de los pendientes Lonbali. Cada diseño es concebido con amor y creatividad, lo que resulta en piezas que reflejan el compromiso de la marca con la excelencia y la belleza. Los pendientes Lonbali son más que joyas; son la manifestación de una pasión por la joyería fina.

Una Inversión en Estilo Duradero

En última instancia, los pendientes Lonbali son una inversión en estilo duradero. Son piezas que trascienden las modas pasajeras y que seguirán siendo relevantes y apreciadas a lo largo del tiempo. Al elegir unos pendientes Lonbali, estás invirtiendo en un legado de estilo y elegancia que se convertirá en parte de tu historia personal y familiar.

En conclusión, los pendientes Lonbali son un símbolo de estilo y sofisticación que trasciende las tendencias de moda. Su calidad inigualable, diseño atemporal y versatilidad los convierten en una elección excepcional para mujeres que valoran la belleza, la calidad y la expresión personal a través de la joyería. Cada par de pendientes Lonbali cuenta una historia de elegancia y distinción, y lleva consigo la promesa de empoderamiento y confianza para quien los use. Si estás buscando un símbolo de estilo y sofisticación en forma de joyería, los pendientes Lonbali son una elección indiscutible.

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Revolutionizing Customer Engagement: Salesforce’s AI-Powered Solutions




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In today’s digital space, effective customer engagement is paramount for businesses aiming to establish strong relationships and drive growth. Salesforce, a global leader in customer relationship management (CRM) solutions, has been at the forefront of leveraging the latest technologies to revolutionize how companies connect with their customers. One of the most trending topics surrounding the Salesforce Online Course lately is the integration of artificial intelligence (AI) into its CRM platform, enabling businesses to deliver personalized, data-driven experiences like never before. So, if you wish to construct your career in this specific domain, obtaining legitimate training and in-depth information will help you grow in this field in a much more effective manner.

Let’s now move ahead and know the significance of AI in Salesforce

The Power of AI in Customer Engagement

AI has emerged as a game-changer in transforming customer engagement, enabling businesses to analyze vast amounts of data, extract meaningful insights, and make informed decisions. Salesforce’s AI-powered solutions offer a wide range of capabilities that enhance customer interactions across various touchpoints.

  1. Predictive Analytics: Salesforce’s AI-driven predictive analytics empowers businesses to anticipate customer needs and behaviours. By analyzing historical data and patterns, companies can proactively address issues, recommend personalized offerings, and optimize marketing strategies.
  2. Chatbots and Virtual Assistants: Intelligent chatbots and virtual assistants, integrated into the Salesforce platform, provide real-time support to customers. These AI-driven agents can handle routine inquiries, offer product recommendations, and guide users through various processes, enhancing customer satisfaction while reducing the burden on support teams.
  3. Personalized Experiences: Through AI, Salesforce enables businesses to craft highly personalized experiences. By analyzing customer preferences, browsing behaviours, and purchase histories, companies can deliver tailored content, product suggestions, and targeted marketing campaigns, resulting in higher engagement and conversions.
  4. Voice and Natural Language Processing (NLP): The integration of voice recognition and NLP into Salesforce’s CRM allows for more intuitive interactions. Customers can engage with the platform using voice commands and natural language, making the experience more convenient and seamless.
  5. Data-Driven Insights: AI-powered analytics in Salesforce help businesses make sense of complex data sets. This leads to actionable insights that drive smarter decision-making, helping companies adapt their strategies in real-time and stay ahead in a rapidly changing market.

Ethical Considerations and Data Privacy

While AI-powered customer engagement offers tremendous benefits, it also raises ethical concerns, particularly regarding data privacy and transparency. Salesforce has been proactive in addressing these concerns by emphasizing data security, complying with regulations like GDPR, and providing users with greater control over their data. Transparent AI algorithms ensure that customers understand how their data is being used and empower them to make informed choices.

The Future of AI in Salesforce

As technology continues to evolve, the future of AI in Salesforce’s CRM platform holds exciting possibilities. Enhanced sentiment analysis could allow companies to gauge customer emotions in real-time, enabling them to respond empathetically. Additionally, AI might play a crucial role in automating complex tasks, freeing up human agents to focus on high-value interactions that require a personal touch.


The listed information significantly highlights the importance of Salesforce. Its AI-powered solutions are redefining customer engagement by enabling businesses to connect with their customers in more meaningful and efficient ways. Through predictive analytics, chatbots, personalized experiences, and data-driven insights, companies can foster stronger relationships and drive growth. While challenges related to data privacy and ethics persist, Salesforce’s commitment to transparency and security reflects its dedication to responsible AI implementation. In the coming future, the integration of the Salesforce CRM platform holds immense potential for transforming how businesses interact with their customers. So, if you want to excel in this direction, acquiring a Sales Force Course will help you hugely in understanding its benefits, scope, implementations, pros, and cons in a much better way.

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