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Unique things to do in Melbourne

Billy Bummer



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If you happen to be in Australia, Melbourne is the one city you can’t skip. The amount of unusual and unique things that you can do and see only in Melbourne is astounding. It is one of those cities that never ceases to surprise.

There are a lot of sides to Melbourne, you just need to be willing to explore them. Let’s see some of the unusual and unique things you can do only in Melbourne.

1.      See penguins on Phillip Island

Phillip Island is just a short drive from Melbourne and it’s a place you have to visit. On this island, you’ll not only be able to enjoy the breathtaking views and walk on amazing trails and beaches, but you’ll also be able to see some of the most amazing wildlife.

Penguins, koalas, seals, and dolphins are some of the inhabitants of this amazing island. But if it’s just penguins you’re interested in, you’d be delighted to know that the main event on this island is called the Penguin Parade. Each evening, hundreds of penguins come ashore to nestle in their burrows.

2.      Visit a pink lake

Westgate Park, located some 15 minutes from the CBD, is home to a lake that turns pink every summer. So, if you want to see a pink lake, this is where you go. The pink lake is probably the most photogenic lake out there – it almost looks like someone spilled pink paint in it.

If you want to know the reason why the lake turns pink, experts claim that it’s due to a mix of high temperatures, algae, sunlight, and lack of rain. A rather underwhelming explanation for such a spectacular view.

3.      Pay a visit to Royal Botanic Gardens

If there’s one thing that Melbourne is famous for then that has to be the Royal Botanic Gardens. Even though it’s located a couple of minutes from the CBD, the Gardens will transport you into a completely different world – a world unparalleled in beauty and diversity.

There you’ll be able to enjoy the fresh air, and gardens filled with a wide variety of plants and plant species. In addition to seeing amazing plant life, you can also take part in interactive workshops, visit a library, have a drink in a café, and even watch a movie in an open-air cinema. Only in Melbourne!

4.      Experience Melbourne nightlife

If there’s something that Melbourne doesn’t lack then that’s the nighttime activities. Melbourne is a city of bars, pubs, discos, restaurants, cruises, and other types of entertainment. Simply put, there’s something for everyone. If you prefer active nights out, you’ll be glad to know that Melbourne has several great bowling alleys, golf courts, and even pool and ping-pong places. For those who love to sing and dance, we recommend checking out karaoke clubs and nightclubs that usually feature some of the world’s hottest DJs.

And if you’re partial to exotic nights out, you’d love to know that numerous popular Melbourne brothels and casinos are waiting just for you.

5.      Check out the 19th-century gallery

If you’re a fan of history, you’ll love visiting this place. The gallery is actually a house museum filled with 19th-century furniture, chandeliers, antiques, and portraits. The Johnston Collection is a legacy of an antique dealer WR Johnston and it features many decorative arts from the Georgian and Louis XV periods.

In the gallery, you can expect regular tours, exhibitions, lectures, and even special events. If you decide to visit the gallery, be prepared to take a step into the past.

6.      Visit the Old Melbourne Gaol

Yet another piece of Melbourne history you shouldn’t skip when visiting the city – especially if you’re a fan of horror and gore. The Old Melbourne Gaol is a place that once housed a cult figure and bushranger Ned Kelly and even a serial killer Frederick Deeming who was rumored to have been Jack the Reaper.

The Gaol is an amazing building but what makes things even more exciting are all the interactive exhibitions and displays. With the guidance of historians, you can explore cells and gallows, the prison yard, all the while listening to the most harrowing stories about people who inhabited them. 

The number of unique and unusual things to do and see in Melbourne doesn’t stop here. We have merely scratched the surface. One thing is for sure though, you will never have enough time to explore all that Melbourne has to offer.

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Which is better for Real Estate: SEO or PPC Ads?




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Real estate agents and brokers are always looking for the most effective digital marketing agencies to attract potential home buyers and sellers. Two of the most common options utilized are search engine optimization (SEO) and pay-per-click (PPC) advertising. However, the question remains – which is a better investment for real estate companies, SEO or PPC ads? In this article, we will explore the key differences between SEO and PPC and how each can benefit real estate marketing efforts.

SEO vs PPC: The Basics

Let’s start with defining SEO and PPC. SEO refers to the process of optimizing web pages and content to rank higher in organic (non-paid) search engine results pages (SERPs). The goal is to attract free traffic from search engines like Google through relevant, high-quality content and technical optimizations. PPC advertising, on the other hand, focuses on paying to display ads in search results or on other sites through ad networks like Google Ads. With PPC, advertisers only pay when a user clicks on their ad.

SEO is a long-term strategy that takes time to see results, as search engines are constantly changing their algorithms. PPC provides more immediate access to traffic but requires an ongoing advertising budget. SEO helps build brand awareness and authority over time through free exposure, while PPC focuses only on clicks and conversions without building brand equity.

Benefits of SEO for Real Estate

For real estate companies and agents, SEO offers several advantages compared to PPC:

  • Lower Costs – SEO is a one-time cost of optimizing content while PPC has continuous advertising fees. SEO saves money in the long run.
  • Targeted Traffic – SEO targets specific geographic areas and property types more effectively since search habits vary locally. PPC reaches broader audiences.
  • Trust and Authority – High organic rankings signal credibility and build trust with customers over time versus paid ads. This is important in real estate.
  • Extended Exposure – SEO content remains live indefinitely versus temporary PPC campaign durations, providing ongoing leads.
  • Synergistic Content – SEO content like guides, and neighborhood pages strengthen branding while PPC is generally just click-based ads.
  • Data and Insights – SEO affords to analyze search terms and page analytics to optimize. PPC provides less proprietary data and insights.

Benefits of PPC for Real Estate

However, PPC also has its advantages for certain real estate marketing goals:

  • Immediate Traffic – PPC delivers traffic right away without the months-long SEO ramp-up period. Good for time-sensitive listings.
  • Targeted Audiences – PPC allows ultra-targeting demographics, property interests, locations, etc. SEO targeting is broader.
  • Tracking and Optimization – PPC provides granular tracking of campaign, ad, keyword, and device performance for constant A/B testing and optimization.
  • New Listings and Inventory – PPC is ideal for promoting fresh listings and keeping inventory top-of-mind versus the patience required with SEO.
  • Lead Volume – When budget allows, PPC often outperforms SEO initially in raw lead generation and appointments booked.
  • Seasonal Campaigns – PPC facilitates focusing resources around busy seasons like spring/summer versus set-it-and-forget-it SEO.

So in summary, SEO is well-suited for sustained brand awareness, market position, and steady organic leads. PPC delivers prompt traffic but ongoing investment is required. A balanced approach using both is often most effective for real estate goals.


Q: Which will get me more leads as a real estate agent – SEO or PPC?

A: In the long run, a successful SEO strategy will generate a larger volume of high-quality leads. But PPC can outperform SEO initially in raw lead numbers if the budget is high enough. Both should be used together for maximum lead generation.

Q: How long does it take to see results from SEO?

A: Most SEO experts estimate it takes a minimum of 3-6 months to begin seeing some results from SEO efforts, as Google’s algorithms are complex. Significant improvements may take 9-12 months. Results also depend on industry, competition level, and optimization thoroughness.

Q: Is SEO or PPC better for selling new listings?

A: PPC is generally a faster route to promoting new listings and inventory due to its immediate traffic. However, SEO content-supporting listings can still help over the long haul. An ideal strategy uses PPC initially and then transitions to SEO as the listing seasons.


In conclusion, both SEO and PPC advertising have clear benefits for real estate companies, but which is “better” depends entirely on marketing goals and budget. A truly optimized strategy leverages the strengths of both – using SEO for ongoing brand equity and organic lead generation supplemented by tactical PPC campaigns for short-term inventory goals, seasonal periods, and new developments requiring prompt attention. The most successful real estate marketing programs incorporate SEO and PPC advertising together rather than considering them an either/or choice. With data-driven optimization, real estate professionals can maximize traffic and leads from digital channels.

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Choose The Best Amazon Repricing Strategies




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Alpha Repricer, a cutting-edge solution designed specifically for Amazon merchants, allows you to take advantage of the power of dynamic pricing. Their technology employs advanced Amazon repricing strategies that adjust to market movements every 2 minutes to maximise your profitability. Stay ahead of the competition by easily customizing repricing rules depending on your own company requirements. Alpha Repricer enables you to intentionally beat or match competitor prices, ensuring that your products are always competitively priced. Setting up your repricing plan is simple with the user-friendly interface of Alpha Repricer. Sign up in under 60 seconds, with no upfront billing information necessary. Alpha Repricer’s advanced repricing solutions can help you grow your Amazon business.

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