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Top Strategies to Increase Revenue for Your VOD Businesses




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VOD platforms are the present and future of video content. If you want to build a business around video content, video-on-demand platforms are your best bet. However, selecting the best OTT business model alone does not guarantee success. Designing your business with the best strategies is also equally important. 

In this blog, we will discuss VOD’s revenue-generating strategies in detail, which will help you build a trustworthy relationship with your customers.

Before we get into the specifics, let’s see the VOD stats here:

  • By 2027, the live streaming industry will be worth 184.27 billion USD. (Tech Jury)
  • Almost 80% of marketing experts believe that Video Content is becoming more popular in the business world. (4CInsights)
  • Currently, 86% of businesses use video for marketing purposes.
  • The global video-on-demand (VOD) service market will be worth US$183.93 billion by 2031.

With this, let’s move on to learn the effective strategies for improving the OTT Streaming Platform

Top Revenue-Increasing Strategies for VOD Businesses

Here are some tried-and-tested marketing strategies to boost your revenue!

Without further ado, let’s get started!

# Know Your Target Audience

Before you start a VOD business, you should thoroughly research your target audience. It’s always a good idea to figure out who will be using your app and what kind of content they’ll be interested in before designing an app that caters to their needs and preferences. Building a perfect app with a VOD solution that does not cater to the needs of your target market will not help you meet your viewership goals. Thorough market research is therefore required to increase app downloads and app retention.

# Encourage New Users to Sign Up for Push Notifications

Did you know that on an average, 71% of Android and iOS users opt-in to receive push notifications? It provides a fantastic opportunity to engage and communicate with your users without being intrusive. However, by prompting first-time users to enable push notifications, you can run targeted, contextual, and personalized campaigns that highlight relevant video content, movies, and shows of interest, while encouraging subscription purchases and social sharing.

# Provide New Users with an Easy Onboarding Experience

With more time spent at home, media streaming businesses are seeing increased traffic and a surge in new memberships. While your existing users already know how to search for videos to watch, you must engage and guide your new users through the onboarding process. You can, however, create an onboarding journey for your new users that encourages them to watch their first video through multiple digital touchpoints.

# Use Push Notifications to Bring Back App Users

Push notifications are a vital part of any user engagement strategy and can boost engagement rates by more than 80%. Engaging as many customers and getting them to return to your website or app should be your primary goal as marketing for media streaming services. Provide a smooth user experience by personalizing and contextualizing your push notifications to make the biggest effect. Depending on how the user behaves in the app, customized push notifications may get scheduled or triggered campaigns.

# Custom Banners to Promote New and Featured Content

Your website’s banner is critical to your company’s success. When deciding between services, a user’s primary differentiator is exclusive and unique content. Obtaining the rights to stream protected content may be difficult, but announcing its availability is also something to consider strategically. Use slider banners to highlight your premium, featured, and highly engaging video content, so your users don’t have to waste time deciding what to watch.

# Use the Power of Stories to Speed up Content Discovery

Did you know that eight out of every ten new videos that are added go unnoticed? The VOD Business Model’s access to hundreds of movies and shows can make decision-making difficult. The average adult spends 7.4 minutes choosing a streaming service. When it comes to users over the age of 50, the game changes. They frequently abandon discovery after about 5 minutes and dive into something coincidental. With this feature, you can promote new and upcoming movies while helping your users make an informed decision. You can also group media genres together to help users find the right content for their mood.

# Increase Viewership Time with In-App Messaging Campaign

Increasing viewership time is a persistent challenge for streaming marketers like you. You can encourage users to spend more time in the app by recommending new video content that matches their viewing history. These related content messages pique my interest. Consider this a novel form of media content cross-selling. Using in-app messages also encourages users to interact with new content while not interfering with the user experience.

# Social Outreach

Social media can help you promote your VOD revenue model. Social media platforms such as Instagram, Facebook, and Twitter enable you to engage with your users directly and expand the reach of your brand. Because it allows for direct engagement with your target audience, it is an excellent tool for brand outreach. It’s a great way to keep your audience informed about new product launches, events, and so on. You can also find influencers who are willing to review your app. You must first develop your content strategy to stay ahead in the video-on-demand (VOD) industry. Your content strategy will have a large impact on your Video On Demand Revenue Model, which is how your company will make money.

The Bottom Line

Once you start a VOD platform/create a VOD platform, choosing the best VOD Revenue Model for your VOD business can be challenging. However, you can consult with a readily available panel of professionals about your specific business requirements, no matter how diverse they may be. They can help you determine which VOD revenue model is best for your company.

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What are the key principles of DevOps?




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Development (Dev) and Operations (Ops) also termed DevOps is a combination of various philosophies, tools, and methods that facilitate improvement in communication, collaboration, and integration. Implementing DevOps practices in an organization improves the organizational ability to deliver applications and services at high velocity.

Principles of DevOps

DevOps consists of some principles that act as a signpost for a DevOps team to make decisions. In addition, using DevOps principles as a framework allows users to evaluate decisions based on their operational value. Aligning your DevOps approach according to the DevOps principles ensures great possibility of team success. To further learn about these principles, one can visit DevOps Training in Delhi. Here is a description of the DevOps principles.

  • Collaboration- DevOps ensures that the development and collaboration teams work together to improve business productivity. In addition, this approach provides you with great feedback and ensures great collaboration throughout the entire development and deployment cycle.
  • Automation- DevOps is capable of automating the software development lifecycle and provides developers with great facilities to write code and develop new features. Along with it, DevOps facilitates automation and helps teams reduce human errors and improve overall team productivity.
  • Continuous Improvement- This practice refers to working on achieving minimum waste, great speed, improvement in costs, and ease of delivery. It allows the DevOps teams to improve the efficiency of software systems and eliminates the chances of any wastage.
  • Customer-centric action- The DevOps teams require feedback loops with customers and end users. This helps them seamlessly develop the products and services as per the user’s needs. The customer-centric action provides teams with great and immediate visibility to develop further improvements.
  • Create with the end in mind- This DevOps principle states that it is necessary to understand the needs of customers. As per this principle, teams should understand the product in a very efficient manner. Furthermore, they should be well aware of the product from its creation to implementation.

Career Opportunities in DevOps

DevOps is one of the most widely used solutions, and using it provides numerous benefits in organizations. In addition, various organizations use it to enhance their development and provide a better user experience. These companies are on a continuous look to hire skilled and experienced professionals with DevOps skills. In addition, being a diverse sector, there are numerous high-paying career opportunities in DevOps in numerous sectors.

Above all, career opportunities in DevOps ensure continuous learning and skill development along with remuneration for professionals. The DevOps career path is competitive and difficult, but it is continuously expanding. Having a certification in DevOps is very beneficial for starting a promising career in this domain. Many institutes provide DevOps Certification Course and enrolling in them can help you secure a certification.  Below are some leading careers you can explore once you learn DevOps and gain skills in it.

  • Release manager
  • DevOps Cloud Engineer
  • DevOps Engineer
  • DevOps Architects
  • DevOps Leads
  • DevOps Automation Expert
  • DevOps Testing Professional
  • Software Developer
  • System Engineer
  • Security Professional


DevOps, which combines several different concepts, technologies, and techniques, is an acronym for development and operations. Collaboration, integration, and communication are all enhanced by DevOps. Furthermore, the adoption of DevOps practices inside a company enhances its capacity to provide apps and services with rapid delivery. A DevOps team can use the concepts that comprise DevOps as a guide for making decisions. Moreover, it is utilized by numerous companies to improve customer experience and advance their development. In conclusion, these businesses are always looking to hire knowledgeable and experienced DevOps specialists.

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Navigating Challenges: Unveiling the Realm of Bad Credit Car Dealerships in Reno, NV




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In the picturesque city of Reno, Nevada, where the Sierra Nevada mountains provide a stunning backdrop, individuals with less-than-perfect credit find themselves facing a unique set of challenges when it comes to purchasing a car. The concept of bad credit car dealerships has gained prominence, offering a glimmer of hope to those whose credit histories may be marred by financial hiccups. In this article, we delve into the world of bad credit car dealerships in Reno, exploring the opportunities and considerations that come with them.

Understanding Bad Credit Car Dealerships:

Bad credit car dealerships cater to individuals with low credit scores or a less-than-ideal credit history. Traditional lenders often hesitate to extend credit to such individuals, making it challenging for them to secure financing for a vehicle. Bad credit car dealerships, however, specialize in working with people facing credit challenges, providing them with an avenue to purchase a vehicle when other options seem elusive.

Challenges Faced by Individuals with Bad Credit:

Before delving into the specifics of bad credit car dealerships in Reno, it’s crucial to understand the challenges faced by individuals with bad credit. A low credit score can result from various factors such as missed payments, bankruptcy, or a high debt-to-income ratio. These challenges often lead to rejections from mainstream lenders, leaving individuals with limited options when it comes to securing a car loan.

The Role of Bad Credit Car Dealerships in Reno:

Bad credit car dealerships play a pivotal role in Reno’s automotive landscape by offering solutions to those who may otherwise be denied financing. These dealerships work with a network of lenders who specialize in providing loans to individuals with less-than-perfect credit. By facilitating this connection, these dealerships enable customers to access financing options tailored to their specific situations.

Benefits of Bad Credit Car Dealerships:

  1. Credit Rebuilding Opportunities: One of the significant advantages of opting for a bad credit car dealership is the potential for credit rebuilding. Timely payments on a car loan from such dealerships can contribute positively to an individual’s credit score, creating a pathway to improved financial health over time.
  2. Varied Vehicle Selection: Contrary to common misconceptions, bad credit car dealerships offer a diverse range of vehicles, including both new and used options. This enables customers to choose a vehicle that suits their preferences and budget constraints.
  3. Streamlined Approval Process: Traditional lenders often subject applicants to rigorous credit checks, resulting in frequent rejections. Bad credit car dealerships streamline the approval process, focusing on other factors such as income and employment stability, making it easier for individuals with bad credit to qualify for a car loan.

Considerations When Dealing with Bad Credit Car Dealerships:

While bad credit car dealerships provide a lifeline for those with credit challenges, it’s essential to approach these transactions with caution. Here are some considerations to keep in mind:

  1. Interest Rates: Due to the higher risk associated with lending to individuals with bad credit, interest rates on loans from these dealerships may be higher than those offered by traditional lenders. Prospective buyers should carefully review and understand the terms of the loan, including the interest rate, before committing to a purchase.
  2. Research and Comparison: It’s crucial for individuals to research multiple bad credit car dealerships in Reno and compare their offerings. This includes not only interest rates but also the selection of vehicles, customer reviews, and the reputation of the dealership.
  3. Transparency and Clarity: Transparency is key when dealing with bad credit car dealerships. Buyers should seek clear and detailed information about the terms of the loan, any additional fees, and the total cost of the vehicle. Being well-informed can prevent surprises and ensure a smoother transaction.
  4. Loan Terms: Understanding the terms of the loan is essential. Buyers should pay attention to the loan duration, monthly payments, and any potential penalties for late payments. Clear communication with the dealership can help avoid misunderstandings down the road.


In the realm of bad credit car dealerships in Reno, NV, the landscape is evolving to meet the unique needs of individuals facing credit challenges. While these dealerships offer a lifeline for those seeking to purchase a vehicle, it’s crucial for buyers to approach the process with diligence and awareness. By understanding the benefits, considering the potential challenges, and making informed decisions, individuals can navigate the world of bad credit car dealerships with confidence, ultimately realizing their dream of owning a vehicle in the beautiful city of Reno.

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