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Animation videos are a popular and effective way to communicate a message or tell a story. When done well, they can be engaging and entertaining.
And creating an animation video can be fun and rewarding, but it’s essential to avoid common mistakes that can ruin the final product. In this blog post, we’ll look at nine of the most common faux pas made when creating animation videos and provide tips on avoiding them. Let’s get started!
1. Not synchronising facial expressions with bodily actions
Why is animation more effective than a sales copy? Because it can make an emotional connection with people through different visual reactions. Thus, these reactions should be as natural as possible to make an impact. Without coordination between the body and facial movements, your animated characters appear emotionless and unengaging.
2. Inconsistent spacing
Poorly spaced frames can ruin the animation video and make it appear unreal. Jittery movements, unrealistic speeds, and blank pauses between actions can all be caused by incorrect frame spacing. This is because the human eye expects to see smooth, consistent motion when watching an animation video.
When the frames are not properly spaced, it disrupts the flow of the motion and makes it difficult for the viewer to follow what is happening on screen. As a result, it is essential to ensure that the frames are spaced adequately to create a realistic and enjoyable animation video.
3. Over animation
Too much animation can completely ruin an otherwise good one. When filmmakers add extra, unnecessary movements to characters, it often has a strobe light effect that is hard on the eyes and unpleasant for viewers.
4. Not following a brand’s visual language
Animators must be aware of the value of remaining true to a brand’s visual language as an element of a company’s marketing plan. It includes typefaces, colour palettes, logos, and tone. By ensuring that animated content follows a brand’s look, animators can help make a consistent image that will stay with viewers. This could end up in more conversions and better brand recognition.
5. Not animating the actions with anticipation and aftermath
The second and most important principle of animation is anticipation. This refers to preparing the character for a specific action. The aftermath is the outcome of the action. To be realistic, it is essential to correctly anticipate and plan for the aftermath of each character’s actions. The animation will appear bland and further than reality if you don’t include anticipation and after effects for each activity.
6. Copying references
A crucial element to any animated character is referencing to make them appear realistic. It’s essential to understand the distinction between referencing and copying. Referencing consists of taking inspiration from multiple places and then forming that into something original. In contrast, copying would reproduce somebody else’s work with no new flare or creativity.
7. Making it too complex
A frequent pitfall people fall into when crafting animations is making them over-elaborate. It can be an issue for various reasons. When creating an animation, remember the people you’re aiming to reach. You want to make sure they’ll be able to follow what’s going on and appreciate your effort. If you make the animation too complicated, you risk losing their attention and inability to convey your message.
8. Not adding CTA
The call-to-action tells your viewers what to do next in your video. Without a strong and effective CTA, your video will likely fall flat and fail to achieve its objectives.
9. Not following the trends
Animation is a powerful marketing tool, but to create truly impactful videos, you must stay updated on the latest trends. Keeping track of all the changes and preferences might be overwhelming. Technical and industrial topics are usually more engaging when presented through 3D animation rather than hand-drawn animation since realistic images can be shown in greater detail.
We hope this article has helped clear up any confusion about what is and isn’t considered a faux pas when working with an animation company in Singapore. But, of course, every business is different, and some may have specific guidelines or preferences that you should follow.
