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The New Year Calls for Some New Home Decor Styling




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The New year fills our hearts with new hopes and new desires as we look forward to a better and wonderful year ahead. Extending this vibe to your home decor and adding some amazing accessories is just the right way to welcome this new beginning. While there are endless varieties in decor accessories, the one that fits perfectly as a great addition in this cold weather for its functionality as well as beauty, is a rug.

Brighten Up Your Entryway and Common Area with Rugs

The hallway or entry passage marks the entrance of the house and the decor of this area sets the mood and impression of the entire house interiors. The entry passage’s decor needs to be minimal yet impactful so that the area looks airy and welcoming.

Adding a rug in a bold pattern can make an impressive statement without making it look cramped and cluttered. So, opt for a nice pattern that goes with the mood and theme of your house decor and deck up your hallway in style.

The living room is the common area of the house that is often connected to various other rooms. As the name suggests this area is meant to be kept lively yet spacious so while choosing your living room rugs opt for lighter hues and subtle patterns. The lighter tones in rugs will lend a fresh and open feel to the area.

Besides this, the neutral and earthy tones in rugs are also a great option for the living space as they complement most interior styles and sync well with the existing decor setting of the house effortlessly.

Notch Up Your Decor with Handmade Rugs

A rug in itself is a magical accessory for the house that enhances the look of the place instantly. Any area that has a rug added to the floor looks well defined and adds grace and elegance to the overall setting.

A rug is meant to add beauty to the decor by becoming a seamless part of the interiors, rather than being a pop up accessory. In spite of this, the beauty and craftsmanship of a handmade rug can never go unnoticed, and getting an intricately crafted handmade rug is no less than a precious jewel added to your collection.

So, this year from the safety of your house buy handmade rugs online and add a palatial feel to your house. The artistic and premium touch that a handmade rug can add to the formal areas of the house will remain unmatched for years to come.

Your Room – Your Style

The comfort of one’s house is irreplaceable even by the most lavish hotel services. What makes a house so special and sets it apart from every other place is that our house is a reflection of our self. The various nooks and corners of a house give a perfect glimpse into its inhabitants personality.

Rugs can be a great way to add personal touch to your interiors and rather than picking one rug for home, each person can have a rug for their room that matches their persona. You can select your room rug on the basis of your favourite look, colour, or style. The options that you get with brands like The Rug Republic are endless, and each one is sure to find something that they can connect with.

With so much to choose from and so much to explore, rugs should definitely become the number one accessory to add to your home decor list this year. Wait no more to make rugs the game changer accessory for your house for 2022.

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Which is better for Real Estate: SEO or PPC Ads?




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Real estate agents and brokers are always looking for the most effective digital marketing agencies to attract potential home buyers and sellers. Two of the most common options utilized are search engine optimization (SEO) and pay-per-click (PPC) advertising. However, the question remains – which is a better investment for real estate companies, SEO or PPC ads? In this article, we will explore the key differences between SEO and PPC and how each can benefit real estate marketing efforts.

SEO vs PPC: The Basics

Let’s start with defining SEO and PPC. SEO refers to the process of optimizing web pages and content to rank higher in organic (non-paid) search engine results pages (SERPs). The goal is to attract free traffic from search engines like Google through relevant, high-quality content and technical optimizations. PPC advertising, on the other hand, focuses on paying to display ads in search results or on other sites through ad networks like Google Ads. With PPC, advertisers only pay when a user clicks on their ad.

SEO is a long-term strategy that takes time to see results, as search engines are constantly changing their algorithms. PPC provides more immediate access to traffic but requires an ongoing advertising budget. SEO helps build brand awareness and authority over time through free exposure, while PPC focuses only on clicks and conversions without building brand equity.

Benefits of SEO for Real Estate

For real estate companies and agents, SEO offers several advantages compared to PPC:

  • Lower Costs – SEO is a one-time cost of optimizing content while PPC has continuous advertising fees. SEO saves money in the long run.
  • Targeted Traffic – SEO targets specific geographic areas and property types more effectively since search habits vary locally. PPC reaches broader audiences.
  • Trust and Authority – High organic rankings signal credibility and build trust with customers over time versus paid ads. This is important in real estate.
  • Extended Exposure – SEO content remains live indefinitely versus temporary PPC campaign durations, providing ongoing leads.
  • Synergistic Content – SEO content like guides, and neighborhood pages strengthen branding while PPC is generally just click-based ads.
  • Data and Insights – SEO affords to analyze search terms and page analytics to optimize. PPC provides less proprietary data and insights.

Benefits of PPC for Real Estate

However, PPC also has its advantages for certain real estate marketing goals:

  • Immediate Traffic – PPC delivers traffic right away without the months-long SEO ramp-up period. Good for time-sensitive listings.
  • Targeted Audiences – PPC allows ultra-targeting demographics, property interests, locations, etc. SEO targeting is broader.
  • Tracking and Optimization – PPC provides granular tracking of campaign, ad, keyword, and device performance for constant A/B testing and optimization.
  • New Listings and Inventory – PPC is ideal for promoting fresh listings and keeping inventory top-of-mind versus the patience required with SEO.
  • Lead Volume – When budget allows, PPC often outperforms SEO initially in raw lead generation and appointments booked.
  • Seasonal Campaigns – PPC facilitates focusing resources around busy seasons like spring/summer versus set-it-and-forget-it SEO.

So in summary, SEO is well-suited for sustained brand awareness, market position, and steady organic leads. PPC delivers prompt traffic but ongoing investment is required. A balanced approach using both is often most effective for real estate goals.


Q: Which will get me more leads as a real estate agent – SEO or PPC?

A: In the long run, a successful SEO strategy will generate a larger volume of high-quality leads. But PPC can outperform SEO initially in raw lead numbers if the budget is high enough. Both should be used together for maximum lead generation.

Q: How long does it take to see results from SEO?

A: Most SEO experts estimate it takes a minimum of 3-6 months to begin seeing some results from SEO efforts, as Google’s algorithms are complex. Significant improvements may take 9-12 months. Results also depend on industry, competition level, and optimization thoroughness.

Q: Is SEO or PPC better for selling new listings?

A: PPC is generally a faster route to promoting new listings and inventory due to its immediate traffic. However, SEO content-supporting listings can still help over the long haul. An ideal strategy uses PPC initially and then transitions to SEO as the listing seasons.


In conclusion, both SEO and PPC advertising have clear benefits for real estate companies, but which is “better” depends entirely on marketing goals and budget. A truly optimized strategy leverages the strengths of both – using SEO for ongoing brand equity and organic lead generation supplemented by tactical PPC campaigns for short-term inventory goals, seasonal periods, and new developments requiring prompt attention. The most successful real estate marketing programs incorporate SEO and PPC advertising together rather than considering them an either/or choice. With data-driven optimization, real estate professionals can maximize traffic and leads from digital channels.

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Choose The Best Amazon Repricing Strategies




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Alpha Repricer, a cutting-edge solution designed specifically for Amazon merchants, allows you to take advantage of the power of dynamic pricing. Their technology employs advanced Amazon repricing strategies that adjust to market movements every 2 minutes to maximise your profitability. Stay ahead of the competition by easily customizing repricing rules depending on your own company requirements. Alpha Repricer enables you to intentionally beat or match competitor prices, ensuring that your products are always competitively priced. Setting up your repricing plan is simple with the user-friendly interface of Alpha Repricer. Sign up in under 60 seconds, with no upfront billing information necessary. Alpha Repricer’s advanced repricing solutions can help you grow your Amazon business.

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