The Advantages of Marketing Communication

Marketing and advertising Forefront communication is the promotions aspect of the marketing mix that includes product, price and placement. Aspects of marketing communication include senders sending messages to receivers via media. Typically the business is often the sender and consumers are the receivers; messages directed from consumers back again to the company are known as suggestions.

 

Noise is any interference in acquiring the message or feedback. How a device acts is the reply — most marketing communication is designed to have buying as a response. Many organisations discuss marketing communications in conditions of the marketing communication combine, which is also know as incorporated marketing communications. The weather of IMC include advertising, personal promoting, public relations, sales promotions and primary marketing.

Advantages of Advertising
Advertisements in the IMC mix are paid spots in media such as television, stereo, magazines, billboards and websites. Advertisements are good at telling and persuading bulk audiences. Advertising actually reaches consumers both before and after their purchase, persuading them to buy and then rewarding the purchase. This before-and-after influence helps with valuable post-purchase word-of-mouth advertising as consumers recall their experience with the merchandise.

Advantages of Personal Selling
Personal selling involves salespeople who are paid to personally promote a product face-to-face with the consumer. This type of marketing communication all but eliminates noise and allows immediate suggestions and response. Personal selling is one of the most persuasive kinds of marketing communication. It actually reaches consumers as they make their purchase and influences them immediately following the purchase.

Advantages of Public Relations
Public associations are indirect, past due communications through reports outlets and other credible sources. This specific type of marketing communication requires the cooperation of the news media. Buyers are likely to believe public relations messages most importantly other types of marketing communications. Pr gets to consumers best before they make their purchase.

Advantages of Sales Promotions
Product sales promotions are special discounts such as coupons, sales and special gifts. This kind of marketing communication is highly effective at changing consumer response at the time of purchase. Online marketers often utilize this type of communication in the maturity period of the product life cycle to spur renewed interest and remind consumers of the product.

Advantages of Primary Marketing
Direct promoting is marketing communication through postal mail, email or over the telephone. It’s information that’s well prepared quickly and custom-made to consumers in whose contact information is kept in the business’s database. Primary selling produces a relationship with the consumer and is often along with sales promotions such as coupon mailers. Like sales promotions, direct marketing affects the consumer at the idea of purchase.