Interactive video changes the breadth of the video content and changes the way consumers work. It has the unique ability to create an engaging and memorable viewing experience for users and to pass from passive to active audience.
Second, a valuable insight into the behavior of the audience, whether it is interactive video, consumers, prospects, or even employees or students who are completing e-learning modules or watching company interaction videos.
Interactive videos also allow businesses to implement brand concepts in the future and exchange ideas about their products and services. This allows brands to get the information they need to reach their audience in new and innovative ways, which allows their audience to set business goals according to what they really want. Overall, this allows for more targeted and cost-effective video content with minimal waste.
What is an interactive video?
An interactive video is a video that allows viewers to click, scroll or scroll through content such as a website. Unlike traditional linear video, interactive video allows you to add many interactive options to your video content, such as buttons, subtitles, and checkpoints. In addition, interactive video creation should not be detailed. You can easily create an interactive video in your home in minutes.
How to use interactive video
So how can brands use interactive video to achieve their business goals? Here are four of the most common (and most effective) types of interactive video you can usually see.
Interactive e-commerce video
According to Google, about 50% of consumers search for interaction videos related to their products or services before trading. Video can provide a richer and deeper trading experience, and as a result, video content has gained a major foothold in the retail world.
E-Commerce Interactive Video has been instrumental in curbing the demand for rich and virtual trading practices instead of real trading practices since the Covid-19 pandemic. Buyable interaction videos are a success for retail brands, allowing you to add interactive product tags to your video in one click. These clickable video effects track fast conversions and give measurable results to e-commerce brands right away.
For example, politic used interactive video to launch a new collection
. In the video campaign, they used interactive shopping buttons to get viewers to buy the clothes shown in the video. This has created a number of real-life shopping experiences within the store.
In addition, each exposure that occurs within an interactive video gives a lot of insight into the behavior of the consumer, allowing brands such as Politic to determine which video marketing approach is most successful and why.
Interactive sales and marketing videos
Interactive videos help you increase your brand’s online presence with a richer and more internal brand experience. Suitable for luxury space brands and brands that rely heavily on sensuality. It helps to create or maintain a brand reputation and to establish itself as an ideological leader in the industry. In fact, more than 80% say they believe they will buy a product or service just by watching branded videos.
Branch videos, known as the “Choose Your Own Adventures” interaction videos, provide an innovative way for viewers to interact. Again, this is an easy way to get important insights from your audience. Voting, surveys, and interaction videos formats allow entrepreneurs to engage in a two-way conversation with their audience and win without removing users from the video or damaging the message they are trying to convey. This creates a deeper and more holistic brand experience that can grab the attention of the audience.
Interactive hiring and flight video
Recruitment is a highly competitive field. However, if you add a work video, you will get 36% more job data. Interactive videos allow you to differentiate your company and give candidates a richer and faster understanding of your work culture.
This also applies to student recruitment
. Monash University, for example, used interactive videos of special courses to revisit the 2020 opening date. This allowed future students to better understand what to expect from each course. Interactive video has the power to give experience on a more interesting and personalized board. This is important to remember, measurable and most of us still work at home. Interaction videos has the potential to quickly immerse and excite new employees in corporate culture.
