The digital era has seen the uprising of new forms of marketing that adapted to create appeal for the new audience. Changing times require change in tactics, especially within the throes of an ongoing pandemic where businesses compete against each other for recognition online. Search Engine Optimisation, or SEO, is the process through which one can increase their website’s visibility in organic searches related to their products or services to prospective and existing customers.
The web is a huge digital index which stores billions of pages and a plethora of information. Search engines like Google utilise bots which crawl through these pages and pick out the results that correspond best to a user’s search. Search algorithms constantly process this index and with consideration of numerous factors, it determines the ranking and order according to which the pages appear in the search results for particular queries.
Search Engine Optimisation is the technique of adopting and strategically applying the perfect keywords into one’s content so as to achieve a higher ranking in organic searches. Effective Search Engine Optimisation pertains to taking on and off-page factors into consideration and putting tactics to play in a manner which is alluring to both, tech engines as well as the targeted audience. It plays upon bots’ calculation of how well one’s website can provide the searcher with accurate results for their queries and puts it into its own advantage.
Why should you care about SEO?
On the surface it might seem like Search Engine Optimisation is merely using a set of few words that best correlate to one’s products and services, but SEO is much more than that. Success in Search Engine Optimisation is an agent of delivering quality experience to users which becomes the determining factor of a website’s visibility as well as sustainable ranking against others. Search Engine Optimisation is not just getting better rankings, it is the administration of that ideal digital environment within one’s page that creates an overall developed user experience and ease of accessibility which, as a result, provides higher rankings to one’s webpage.
With efficient SEO :
- There is an increase in crawl accessibility, due to which engines can read your websites better.
- You can create content that is compelling and also relates perfectly to your potential/existing customer’s queries, so they don’t have to search far and wide to find you.
- You attract searching bots and engines through optimised keywords which tell the searchers you have exactly what they’re looking for.
- You create excellent user experience by including compelling UX and faster loading speed on-page.
- You conceive worthwhile content which is not only share-worthy, but also earns links, back-links, citations and amplifications from other websites, businesses and influencers.
- Your website will possess the most polished title, page URL, description and meta-descriptions which will evoke high Click-Through Rate (CTR) in the rankings.
- Your website will get its own unique standing in the Search Engine Results Page (SERP) through the use of snippet/scheme markups.
For any business or service that aims to create actual impact on the online platforms and stand out among others, Search Engine Optimisation is not only a tool but ultimately, also a necessity to rise above the rest. At Key Thought Media, we recognise your potential and help you rise above it. We provide exceptional SEO services that are not only a grade above others, but ranks you above the rest. Get discovered, choose Key Thought.
