What is Retail Site Selection? Retail Site Selection is a part of the development strategy for small Retail Business. Retail development is the overall strategy for increasing market share, brand recognition and customer loyalty. Retail development comprises of Retail Site Selection & Development, developing a brand image, retail planning, marketing & promotional activities, financing, selling, and after sales services. Retail development is a long term investment to achieve higher profits.
Retail Site Selection: This includes evaluating potential sites for retail spaces. Analyzing Retail Space Requirements. Retail Space Requirements refers to how much room floor area is required for each of the target retail locations. These requirements will be the basis of Retail Site Selection & Development. The factors to be considered are traffic patterns, traffic volumes, foot traffic, store size, tenant demographics, land use and neighborhood features.
Retail Development: Developing a business strategy. Developing a strategy will help you determine the scope of a new store opening, which will include consideration of the factors Retail Site Selection & Development consider as part of their evaluation. Retail development involves managing the resources to make the opening successful. Retail development includes a comprehensive analysis of current and projected customer data, analyzing existing store data, preparing the site for new store opening, and collecting necessary information and materials required for the operation of the new retail store. The development will also take into account various costs including labor, equipment, capital cost and financing. All these will be taken into consideration before the actual development takes place.
Present Retail Site Selection & Development: Evaluating current and prospective retail site selections. The factors involved in the evaluation of present and potential commercial real estate site selections are location, accessibility, land use considerations, proximity to existing store locations, building features, neighbor relations, business characteristics, land use, tenant demographics and more. The evaluation of these factors will help you determine whether the commercial real estate property you are interested in has all the retail site requirements to meet your business requirements. Evaluation of all these factors is known as the poi data analysis or the purchasing decision analysis.
Geospatial Data Analysis: Evaluating and analyzing real estate location data. The major factor that plays an important role in Retail Site Selection & Development is the analysis of current and future retail location data. Retail location data is the analysis of all the factors that affect a property like population density, land use, property boundaries, access to major roads, building restrictions, natural amenities, night sky, sewer system, and much more. This information is essential in evaluating commercial properties. Retail Location Intelligence helps you select the best commercial property with the right retail site selection and development.
Retail site selection and development also require the proper analysis of incentives. City incentives can play a major role in improving the quality of the retail site selection and development and the efficiency of the development process. Retailers often evaluate incentive programs offered by the City and county governments. Retailers are typically looking for new store locations that offer competitive tax incentives, financial incentives, access to local resources, and employment opportunities.
Demographics and Spending Patterns: Data on population demographics and spending patterns is also essential to Retail Site Selection & Development. Retail investors and developers evaluate the shopping and spending patterns of a prospective location. Retail buyers spend a significant portion of their income on the purchases they make while shopping at a particular location. In fact, a Retail Location Intelligence study reveals that shopping at a selected location can be a great marketing and promotional tool for attracting new tenants, customers, and business owners to the area.
If you are planning to invest in a retail development community, it is a good idea to work with a real estate professional who has experience in working with communities and local governments. Your real estate professional will also have specific knowledge and experience with your specific type of industry. Make sure that you have a face-to-face meeting with your real estate manager. Ask for a detailed strategy that allows you to move forward and meet your goals as a Retail Site Selection and Development Community. A retail development community is a win-win situation for both developer and tenant. You will be able to reap the rewards of your investment with an attractive property management and tenant mix.
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