SYDNEY: Ninemsn has launched an integrated marketing campaign for Fixplay, its long-form video destination, to highlight the service’s depth of content.
The cross-platform campaign, called ‘Do You Fixplay?’, was created in-house at ninemsn in collaboration with Channel Nine. It launched on Channel Nine and Go! yesterday, with support from ads in ACP Magazines, Hoyts cinema and across the ninemsn network.
Ninemsn head of network, Andrew Hunter, said: “’The Do You Fixplay?’ campaign is a celebration of the depth and breadth of great TV shows now available on the site.
“We have hundreds of hours of programming on Fixplay and wanted to let people know they can watch it all for free online. It’s light-hearted and visually striking campaign that we think will really help the Fixplay product and brand stand out from the crowd.”
Fixplay features shows sourced from Channel 9 and GO!, as well as international distributors including Warner Bros, BBC Worldwide and UK-based Digital Rights Group.
The launch of the campaign coincides with the removal of the beta tags from the Fix play site. Since its launch in April, Fixplay has served more than two million video streams, with Underbelly: The Golden Mile its most popular show to date.
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