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Laser Eye Surgery: Its Types and Functions




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The rise in the demand for laser surgery continues to increase because the outcome of the procedure when performed correctly is incredible. As a matter of fact, every year, the UK records around 100,000 procedures.

Patients who sometimes have issues with wearing glasses and contact lens or just won’t feel up to it opt for laser eye surgery. Sometimes, this decision is influenced by the choice of career: fire service, military, or police force.

Defining laser eye surgery

Sheraz Daya, a medical director of Centre for Sight, introduced laser eye surgery to the UK in 1995. It’s a treatment for short-sightedness (myopia), long-sightedness (hypermetropia), astigmatism, and currently presbyopia (the need for reading glasses).

Here, the cornea is reshaped to correct refractive errors. To do this, an excimer laser is used. It creates a visual focus and consequently enhances natural eyesight.The LASIK type of laser eye surgery procedure in the UK involves the use of another laser called the femtosecond laser to create a thin flap. This laser was introduced in 2004 to the UK by the Centre for Sight.

A patient’s eyes are kept open using a small device, and anaesthetic eye drops are applied to relieve any discomfort.During the LASIK (IntraLASIK) surgery, the femtosecond laser is first used to produce a thin flap. Next, the excimer laser capable of recognising and tracking the eye will be used to reshape the eye. The flap is folded at this time. In a minimum of 7 minutes, the procedure is completed for each eye.

There’s no pain associated with laser eye surgery. But you may experience slight pressure when the flap is created by the laser. Post-treatment, the eyes may begin to sting for a couple of hours.

Several laser procedures for various refractive issues are applied. We’ll discuss the most common ones below.


An acronym for Laser-assisted in-situ keratomileusis. It’s very common in the UK. Patients with myopia, hypermetropia, astigmatism, and those needing reading glasses are treated with this procedure. But patients whose prescriptions are very high, for instance, above +5.00 or -8.00, are not good candidates for LASIK. They may go for an Implantable contact lens as an alternative treatment.

A layer of thin corneal tissue is made into a flap in this procedure. The femtosecond laser is used to do that. Next, the surgeon reshapes the cornea tissue and replaces the flap.For effective repositioning of the tissue and less healing time, the flap is connected like a hinge to the cornea using natural suction during LASIK.

PRK (Photo Refractive Keratectomy)

This procedure precedes LASIK. Presently, it’s used to help patients with poor prescriptions see clearer.There’s no creation of a flap in this procedure. After removing the whole epithelial layer to have access to the area, the surgeon will use the laser to change the shape of the cornea.
Recovery time takes longer because the regeneration of new epithelial cells takes time. Between 5 to 7 days, the eyes may heal.


An acronym for Laser Epithelial Keratomileusis. It combines both LASIK and PRK treatment methods. Patients having mild to moderate myopia and astigmatism are treated using LASEK. During this procedure, a corneal flap is created when the epithelial tissue is separated.

The cornea is now reshaped using the laser. Post-surgery, the epithelial tissue is repositioned. The surgeon will place a bandage contact lens on the eye to hold the epithelium in position as healing takes place.

What’s the duration for laser eye surgery effects?

As a non-temporary refractive error treatment procedure, laser surgery is entirely stable in most patients. With time, certain eyes can change. This is caused by the crystalline lens in the eye. Patients above 42 years may have a need for reading glasses. To fix the need for glasses, a fresh treatment like Supracor LASIK will be done. Those who have been treated with laser eye surgery may get this treatment too.

Is laser eye surgery risky?

It’s uncommon to have complications. It happens in less than 1% of cases. You’ll be thoroughly assessed to check your eligibility for the treatment. You may experience side effects like dry eyes, infection, halos around lights, over-correction, or under-correction.

What’s the cost of laser eye surgery?

Depending on your case, our surgeon will customize your treatment. We also offer different payment options. Be wary of laser eye surgery centers offering deals and discounted prices. See that the surgeon has experience and qualifications before getting treatment.

Are there benefits of laser eye surgery?


  • You get treated quickly, and it’s pain-free.
  • Recovery time is short.
  • Vision is permanently fixed
  • Patients don’t do glasses or contacts
  • Faster results
  • Ability to participate in sports and physical activities

What to expect before and post-surgery

At your initial consultation before surgery, the expert will:

  • Run an intensive eye check
  • Evaluate your eligibility and discuss your options for treatment
  • Explain the risks, side effects, and perks of treatment
  • Explain what to look out for prior to, during, and post-surgery
  • Expect questions from you

For patients using contact lenses, avoid wearing them for a week before consultation if you wear soft lenses. For hard lenses, stop usage at least 4 weeks before the consultation.

What to do a day before surgery

  • Lotion, perfumes, makeup, and creams disturb surgery. Avoid using them.
  • Get someone that will drive you home as you may not be able to drive yourself

To help the corneal flap remain in place, please don’t rub your eyes though it may be itchy and quite uncomfortable. A few hours post-treatment, these sensations will disappear. Try taking one or two days off work even if recovery time is fast.

To avoid inflammation and infection, your doctor may recommend eye drops or artificial tears to moisten the eyes. For chronic pain, redness, or poor sight, see a doctor fast.

You can contact your nearest laser eye surgery clinic to get a free consultation for LASIK laser eye surgery.

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Which is better for Real Estate: SEO or PPC Ads?




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Real estate agents and brokers are always looking for the most effective digital marketing agencies to attract potential home buyers and sellers. Two of the most common options utilized are search engine optimization (SEO) and pay-per-click (PPC) advertising. However, the question remains – which is a better investment for real estate companies, SEO or PPC ads? In this article, we will explore the key differences between SEO and PPC and how each can benefit real estate marketing efforts.

SEO vs PPC: The Basics

Let’s start with defining SEO and PPC. SEO refers to the process of optimizing web pages and content to rank higher in organic (non-paid) search engine results pages (SERPs). The goal is to attract free traffic from search engines like Google through relevant, high-quality content and technical optimizations. PPC advertising, on the other hand, focuses on paying to display ads in search results or on other sites through ad networks like Google Ads. With PPC, advertisers only pay when a user clicks on their ad.

SEO is a long-term strategy that takes time to see results, as search engines are constantly changing their algorithms. PPC provides more immediate access to traffic but requires an ongoing advertising budget. SEO helps build brand awareness and authority over time through free exposure, while PPC focuses only on clicks and conversions without building brand equity.

Benefits of SEO for Real Estate

For real estate companies and agents, SEO offers several advantages compared to PPC:

  • Lower Costs – SEO is a one-time cost of optimizing content while PPC has continuous advertising fees. SEO saves money in the long run.
  • Targeted Traffic – SEO targets specific geographic areas and property types more effectively since search habits vary locally. PPC reaches broader audiences.
  • Trust and Authority – High organic rankings signal credibility and build trust with customers over time versus paid ads. This is important in real estate.
  • Extended Exposure – SEO content remains live indefinitely versus temporary PPC campaign durations, providing ongoing leads.
  • Synergistic Content – SEO content like guides, and neighborhood pages strengthen branding while PPC is generally just click-based ads.
  • Data and Insights – SEO affords to analyze search terms and page analytics to optimize. PPC provides less proprietary data and insights.

Benefits of PPC for Real Estate

However, PPC also has its advantages for certain real estate marketing goals:

  • Immediate Traffic – PPC delivers traffic right away without the months-long SEO ramp-up period. Good for time-sensitive listings.
  • Targeted Audiences – PPC allows ultra-targeting demographics, property interests, locations, etc. SEO targeting is broader.
  • Tracking and Optimization – PPC provides granular tracking of campaign, ad, keyword, and device performance for constant A/B testing and optimization.
  • New Listings and Inventory – PPC is ideal for promoting fresh listings and keeping inventory top-of-mind versus the patience required with SEO.
  • Lead Volume – When budget allows, PPC often outperforms SEO initially in raw lead generation and appointments booked.
  • Seasonal Campaigns – PPC facilitates focusing resources around busy seasons like spring/summer versus set-it-and-forget-it SEO.

So in summary, SEO is well-suited for sustained brand awareness, market position, and steady organic leads. PPC delivers prompt traffic but ongoing investment is required. A balanced approach using both is often most effective for real estate goals.


Q: Which will get me more leads as a real estate agent – SEO or PPC?

A: In the long run, a successful SEO strategy will generate a larger volume of high-quality leads. But PPC can outperform SEO initially in raw lead numbers if the budget is high enough. Both should be used together for maximum lead generation.

Q: How long does it take to see results from SEO?

A: Most SEO experts estimate it takes a minimum of 3-6 months to begin seeing some results from SEO efforts, as Google’s algorithms are complex. Significant improvements may take 9-12 months. Results also depend on industry, competition level, and optimization thoroughness.

Q: Is SEO or PPC better for selling new listings?

A: PPC is generally a faster route to promoting new listings and inventory due to its immediate traffic. However, SEO content-supporting listings can still help over the long haul. An ideal strategy uses PPC initially and then transitions to SEO as the listing seasons.


In conclusion, both SEO and PPC advertising have clear benefits for real estate companies, but which is “better” depends entirely on marketing goals and budget. A truly optimized strategy leverages the strengths of both – using SEO for ongoing brand equity and organic lead generation supplemented by tactical PPC campaigns for short-term inventory goals, seasonal periods, and new developments requiring prompt attention. The most successful real estate marketing programs incorporate SEO and PPC advertising together rather than considering them an either/or choice. With data-driven optimization, real estate professionals can maximize traffic and leads from digital channels.

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Choose The Best Amazon Repricing Strategies




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Alpha Repricer, a cutting-edge solution designed specifically for Amazon merchants, allows you to take advantage of the power of dynamic pricing. Their technology employs advanced Amazon repricing strategies that adjust to market movements every 2 minutes to maximise your profitability. Stay ahead of the competition by easily customizing repricing rules depending on your own company requirements. Alpha Repricer enables you to intentionally beat or match competitor prices, ensuring that your products are always competitively priced. Setting up your repricing plan is simple with the user-friendly interface of Alpha Repricer. Sign up in under 60 seconds, with no upfront billing information necessary. Alpha Repricer’s advanced repricing solutions can help you grow your Amazon business.

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