People rely on social platforms to connect with friends, watch interactive videos, shop online, and more.
As Internet connectivity continues to permeate the world, social media is now integrated into everyone’s daily lives. Also, these platforms are not just for posting content, they are powerful tools for online store owners.
As a result, you can now turn social media followers into your loyal customers with the right interactive video marketing strategies.
With the help of an interactive posts video maker, you can create amazing interactive videos that drive traffic, leads, audience engagement, and increase sales for your business.
Why is interactive video marketing for ecommerce important?
As of 2020, the number of online shoppers exceeded 2 billion, which means that one in four people worldwide are an online shopper. And most of these shoppers do some research online before making their purchases.
This is why interactive video should be included in your ecommerce marketing strategy.
Some interactive video marketing facts
- According to YouTube, the YouTube platform has more than two billion users.
- A billion hours of YouTube interactive videos are consumed every day.
- How 72% of customers prefer to learn about products and services through interactive videos.
Roughly 80% of businesses using interactive video marketing for ecommerce say interactive videos have increased their sales, while 84% of customers say they bought goods or services after watching a interactive video.
With this data, it is clear that you should take advantage of social media platforms to promote your business.
For marketing to be effective, you need to send your messages to the right place, at the right time, and on the right channels. In today’s modern world, your customers hang out online.
Since a large portion of your prospects and customers use various social media apps on a daily basis, you need to be where they are if you don’t want to be crowded out by your competition.
Why is the interactive video more impactful?
Gradually, people in the modern world are shortening attention spans due to technology that makes everything quick and easy.
They don’t like to read lengthy blog articles without pictures. Similarly, a simple image is not enough to provide extensive information. Therefore, online users prefer to watch product review interactive videos, how-to interactive videos, live demos, webinars, and similar interactive videos.
This is not uncommon, as interactive videos convey more information in the least amount of time. Video marketing doesn’t need to be difficult but simple and explaining. It also ensures better understanding because viewers use more senses with an audiovisual format.
The popularity of interactive video content will continue to grow because moving messages are more engaging. Above all, viewers understand them better.
Clearly, as an ecommerce owner, it’s time you harnessed the power of interactive video content to wow your audience.
What is social media interactive video marketing?
Social media interactive video marketing combines two powerful approaches.
First, interactive video marketing is a strategy designed by marketers to create and curate interactive video content as a method of promoting products or services to your audience.
It works by keeping viewers engaged with your brand, using an informative and entertaining format that they love to watch from start to finish.
It is effective because the interactive video content is simple and easy to digest. It packs the power of words, the magic of images, and the beauty of sound into one extraordinary marketing collateral.
Interactive video marketing in different social networks
The second component is social media marketing.
This means that you interact with your audience through various social media platforms.
Since everyone hangs out online, to the point of using their favorite platforms many times a day, it’s no wonder why marketing agencies believe you should focus heavily on social media to promote your ecommerce brand.
Remember, interactive videos drive more engagement, as viewers would rather watch them than read a lot of boring text. Whether it’s to learn more about your product or just for entertainment.
People will click that play button as long as you share engaging interactive videos that resonate with them.
For this reason, you need social media interactive video marketing to capitalize on the popularity of social media platforms and interactive videos.
