Without making your consumers happy, you cannot achieve your business goal. This is how it is. There you got the secret to a successful business.
Every now and then, trends and people’s demands change. If you are not flexible enough to meet their changing needs, it becomes difficult to hold your position in the market.
Would you want that? Obviously No! Nobody in their sane senses would ever dare to risk their position in the competitive market.
Hence, work on the parameters that can be suitable for your audience and, ultimately, your business. Colored mailer boxes are one of the best ideas that you can adopt in your strategy.
Why Coloured Custom Printed Mailer Boxes?
We all know how colors are an important part of our lives. Imagine watching Television in black and white colors. Would you love it? Well, in order to be antique, you may watch old Hollywood movies, but you cannot make it a routine. You would want to see the color of their dresses, background, and more.
The same is the case with packaging. Plain and dull packaging has no place in the consumer’s heart. Sometimes plain boxes go really well with the requirement, but that is rare. What most of the clients demand is engaging colors on their mailer boxes wholesale so that they have a better chance of sales. After all, in the end, we are competing with our competitors.
To be ahead of them, you need to be extra smart, extra creative, and extra cautious. Adding colors to your packaging is one way to ensure that.
Colour Models For Your Mailer Boxes
Now comes the practical part of the packaging. The implementation of colors on your boxes. There are two famous color models that every printing company has. They are as follows:
- CMYK Model. CMYK model consists of four basic colors; Cyan, Magenta, Yellow, and Key Black. Since it is limited in color options, you should select this model only when you are sure about the color combination. As far as its cost is concerned, it is affordable for almost every business type.
- PMS Model. Then there is Pantone Matching System. This color model has a vast range of options for you. It has so many colors that you may get confused, but no worries, company experts are there to help you out. It is a bit expensive than the CMYK model.
As far as the quality of both models is concerned, you will not be disappointed. They are meant to give good results. However, select the printing company that can carry these models well.
Which Material Will Go Well With Coloured Mailer Boxes?
No doubt, material plays an important role in our lives. If you are related to the packaging industry, you may know why the experts put so much focus on the material. This is because every material has its properties. They are suitable for specific purposes, and thus, one has to find out which material will go well with what box and product.
If you are an expert yourself, then you may find no difficulty. But if you are new in this field and learning, then it is compulsory that you consider experienced persons. They are well-versed and well-trained in their respective departments. It means they can guide you really well.
To give a general outlook, the following are the most common materials for mailer boxes:
- Eco-friendly Kraft
- Cardstock
- Cardboard mailer boxes
- Rigid
You can either give your recommendation to the printing company or do a joint venture.
Which Printing Company Will Work Best For You?
This is one of the serious problems – finding the right printing company. Where there are so many quacks in the market, it is a genuine cause to get worried. But not everyone is the same. There are very good companies that were founded on passion and commitment to deliver the best to deserving people.
All you have to do is look out for them. The best way is to ask around your acquaintances. Find out if any of them have ever taken the packaging services of a company. Through their experience, you can get the best fit. It will also help you beforehand; for instance, you are thinking to hire a specific company, but it turns out that the company is a fraud. So this way, you will save time, money, and energy.
Another method is to check the reviews and testimonials. However, people have also found a way to deceive the audience through fake reviews. However, by reading those reviews, one can differentiate easily if they are genuine or fake.
Coloured mailer boxes will definitely impress your audience (if you consider the considerations that are mentioned in this blog). It’s always better to ask for help than doing everything on your own.
I am Craig Martin from Grays, UK. I am doing the job of packaging designer. Furthermore, I also used to write content about I like. PC games like Need for Speed, FIFA, etc