Importance of Phone number masking in the present times

In today’s world, if an individual is running a business, he or she should be aware of customers’ values three things:

• Great Service
• Top Quality
• Absolute Privacy

At times, customers may overlook service and quality, but they never compromise their privacy, especially not when they have to reveal their phone numbers to employ any services. Ever since we entered into a world of digitalization, data privacy has become the most important concern. In a world, where cyberattacks and data breaches are commonplace, phone number masking becomes indispensable.   But what is number masking and how does it work?.

The Introduction of Phone Number Masking and How it Works

Number masking or Call masking is a form of advanced data protection measures initiated to ensure the agent’s privacy and the personal details of the customer. A seamless connection is facilitated between two on-call entities without disclosing the phone numbers. It ensures data security and trust of the client and the assurance of customer satisfaction. With real-time insights, it records and monitors calls for increased performance by the agents. To understand customers’ needs, there is the use of an Analytics dashboard, while ensuring adequate training for the agents.

An example of Number masking is: When a customer uses an app to book a cab, the number of the customer is automatically masked by the server with a temporary one. When the cab driver calls the customer to confirm the location, then he will get connected with the temporary number not the real number of the customer. Thus, the customer’s real number is always protected and never disclosed.

Some notable perks of using number masking are :

• The Base of the Customer is strengthened: Many services require the personal number of the customers to be shared. All vulnerable loopholes that exploit the privacy of the customers can be effectively curbed by number masking, which makes customers feel safe and secure. All customers expect this privacy in every service. The number of customers increases when the exact service is delivered without breaching their privacy.
• A better Customer Experience: The automated call-back button in number masking cuts the waiting time of the customer up to 20 seconds. The features are :

1. The call quality is improved.
2. Consistency is established in response time.

• Potential customers are attracted

1. The value and recognition of the brand are boosted.
2. Earns Customer’s Trust

Earning customers’ trust automatically improves the chances of initiating the company’s presence in the market.

• An Automated Communication: Phone number masking is a technology-driven solution that automatizes your communication and gives freedom to:

1. Monitor active, inbound, and outbound calls.
2. Obtain duration about call duration and time.

• Calls are tracked to measure agent performance.

1. Analytics is used to optimize the service.

There is no requirement for an operator to manually connect the two parties using number masking.

• Saves Cost: One of the best benefits that phone number masking provides is that businesses don’t have to buy local numbers for the business locations. With minimal money, the business can be expanded geographically.

This top-of-the-line communication tool is becoming increasingly popular across e-commerce ventures and service-oriented businesses that handle thousands of customers daily.

To avail of these benefits, there is an ample number of phone number masking services in India. Some of them are discussed below:

• Knowlarity: In India, Knowlarity is the leading telephony solution empowering streamlined communication on the cloud. The existing traditional contact center can be transformed into a smarter virtual calling platform by switching on to cloud solutions offered by Knowlarity.
• MyOperator: It is a cloud-based business phone system that provides solutions like IVR, virtual phone numbers (toll-free number/ non-toll free), call management features like call recording, call tracking, live call transfers, and callers database, virtual receptionist, and more.
• Servetel: It is another leading cloud telephony provider service that facilitates businesses with cloud telephony solutions for all businesses needs. Business communication can be beneficial by Servetel’s economical, handy and innovative cloud solutions.
• Avaya: A better customer experience is built by Avaya with its improved Contact Center Operations. The contact center operations are streamlined and help in increasing agents’ productivity.

Thus, phone number masking services provide a huge number of benefits, which businesses must avail themselves of while leveraging phone number masking.