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If Your Company is Not Capturing IP-Related Tax Savings You Are Likely Leaving Money on the Table




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I recently heard a group of tax experts spoke about issues related to intellectual property (“IP”), and since then I have been thinking about how my clients could benefit from better incorporating IP into their corporate tax planning and accounting processes. The topic is very complex and, as such, I will leave the details to the experts. Nonetheless, I believe it is nonetheless valid to make the following statement: if your tax experts do not include IP issues in their tax planning and accounting processes, your company is likely leaving considerable money on the table.

As these experts discussed IP-related tax issues by dubai corporate tax consultants, it became apparent to me how important IP asset management should be to corporate tax planning and accounting efforts. However, my experience demonstrates that few corporate managers are aware that such savings are possible. Even if they know about this opportunity, it would likely be exceedingly difficult for them to capitalize on this savings because few organizations possess the IP infrastructure that allows efficient capture and assessment of costs associated with obtaining and managing IP assets. And, without such IP accounting information, the tax savings cannot be appropriately captured.

A word of qualification–I am in no way a tax expert. Nevertheless, I do understand that in order to capitalize on tax deductions and tax credits related to IP, accounting processes must be able to determine the costs of obtaining and managing such assets. It would then make sense that IP attorneys such as myself would be contacted on a regular basis to assist tax experts in the information capture process. In my years of high level intellectual property practice, I was never expressly brought into the tax planning or accounting processes. I must therefore conclude that most, if not all, of my clients failed to adequately capitalize on the tax savings opportunities discussed by the tax experts. Indeed, the tax experts who I heard speak confirmed that many c companies are effectively ignorant about how proper IP asset management and tax planning can reduce overall corporate tax liability.

How can a corporation capture this tax savings value? The first step is certainly to obtain education about the categories of tax savings that can be captured through improved IP management programs. Management would be well-served in this regard by finding the necessary IP and tax expertise to identify opportunities for value capture through tax savings. Due to the highly arcane nature of the interplay between tax and IP, I would advise one to seek specific expertise outside of their organization. This will require payment to consultants, which could be a limiting factor for many corporations. However, without the initial investigation by the appropriate consultants, the result will be that no IP-related tax savings will be captured.

If this investigation proves that demonstrable IP-related tax savings are possible, the next step would be to institute an intellectual asset management (“IAM”) system that allows the corporation to capture the costs associated with obtaining and managing IP-related assets. Many corporations have successfully developed and executed on IAM systems by internally developing robust business-focused IP management processes. Such “home grown” solutions to IP management can be very effective, however, long term management commitment and infrastructure development are typically needed for success.

For organizations seeking to obtain IP-related tax savings more quickly and (possibly) with less infrastructure development, an IAM software solution may be beneficial. Examples of such software systems are Decipher, Anaqua and Lecorpio. These software solutions can be expensive to implement and maintain, but for many corporations the reduction in tax liability may clearly demonstrate immediate ROI associated with such a product.

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Appinnovix – Mobile App Development Agency




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Appinnovix, we are a Mobile App Development Agency that provides a range of services to help businesses succeed in the digital world. We specialize in web development, android, iOS, Custom app development, and digital Marketing. We have a dedicated Team in India and Our Sales Team is available in the UK, USA, Canada, and UAE. At Appinnovix, we’re committed to providing high-quality services that meet your unique requirements. We combine top-notch expertise with a customer-focused approach to deliver cost-effective solutions for your projects. Let us help you succeed in the digital landscape.

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What is The Difference Between Branding and Digital Marketing?





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In the dynamic business and marketing space, two fundamental concepts often come to the forefront:

  • Branding.

  • Digital marketing.

Though related, these concepts are distinct in their approach and purpose. Let’s delve into the nuances that set them apart.


Branding is the foundation of your business’s identity. It encompasses your company’s core values, mission, and unique selling propositions. This is what sets you apart from competitors. Think of branding as the personality of your business. It’s reflected in your logo, color scheme, and how you communicate with your audience.


Branding is akin to crafting a brand’s essence, moulding its identity, personality, and consumers’ perception. It’s the art of shaping the overall image, values, and emotional resonance linked to a brand.

But, branding is the tactic through which you demonstrate yourself. Your branding strategy decides how people perceive you in this online world.


Branding hones in on creating and nurturing a robust, recognizable brand identity.

This encompasses defining the brand’s:

  • Mission.

  • Values.

  • Voice.

  • Visual elements (like logos and colour schemes).

  • Unique selling propositions (USPs).

Long-Term Perspective

Branding is a patient, long-term strategy dedicated to forging trust, loyalty, and recognition over time. It involves weaving a consistent, seamless brand experience across all touchpoints, whether online or offline.


The toolkit of branding comprises brand positioning, brand messaging, brand storytelling, brand values, brand equity, and brand guidelines. Together, these elements construct the very essence of a brand.


The ultimate objective of branding isn’t confined to immediate sales. Rather, it’s about laying the foundation for a robust and positive brand reputation that resonates with the target audience. It’s about fostering enduring brand affinity.

Now that you know about branding – it’s time to focus on digital marketing.

Digital Marketing

On the other hand, digital marketing is the active promotion of your business through online channels. It involves strategies and tactics to connect with your target audience, drive traffic to your website, and convert visitors into customers. Digital marketing encompasses various methods, including social media, email, search engine optimization (SEO), pay-per-click advertising, and content marketing.


Digital marketing, on the other hand, unfurls its banner in the digital landscape, leveraging various online avenues, platforms, and technologies to promote and advertise products or services.


Digital marketing is laser-focused on product or service promotion, advertising, and distribution through digital channels such as websites, social media, email, search engines, and online ads.

Short-Term and Long-Term

Digital marketing exhibits versatility. It can encompass quick, results-driven campaigns like paid advertising or email marketing, as well as long-term strategies such as content marketing and search engine optimization aimed at achieving specific marketing goals.


The toolkit of digital marketing boasts a variety of tools – online advertising, social media marketing, content marketing, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, affiliate marketing, and more. These are wielded to reach, engage, and convert digital audiences.


Unlike branding’s long-term perspective, digital marketing sets its sights on immediate and quantifiable results. It’s all about driving metrics like website traffic, lead generation, sales, or conversions. Data-driven analysis and optimization are its closest allies.

Here are Some Other Differences between Branding and Digital Marketing

Digital marketing promotes your business’s identity online, while branding defines your business’s identity.

Branding is key to effective digital marketing, allowing you to connect with and convert your target audience online.


Branding: The primary purpose of branding is to establish and reinforce your business’s identity, fostering trust and recognition among your audience.

Digital Marketing: Digital marketing aims to attract, engage, and convert potential customers by leveraging online platforms and strategies.


Branding: It consists of visual elements like logos, typography, and colour schemes, as well as intangible elements like brand values, mission, and voice.

Digital Marketing: It involves specific tactics such as social media posts, email campaigns, SEO-optimized content, and online advertising.


Branding: Building a strong brand is a long-term endeavour that evolves gradually over time.

Digital Marketing: Digital marketing campaigns can produce more immediate results and can be adjusted or scaled up as needed.


Branding: Success in branding is often measured through surveys, customer feedback, and long-term brand recognition.

Digital Marketing: Success is quantifiable through metrics such as website traffic, click-through rates, conversion rates, and ROI.

Strategy Integration

Branding: Branding is the foundation upon which digital marketing campaigns are built. Effective digital marketing often relies on a strong, consistent brand identity.

Digital Marketing: Digital marketing tactics are used to promote and reinforce the brand’s identity and messaging.

End Note

Can branding and digital marketing go hand-in-hand?

Branding and digital marketing, like peanut butter and jelly, complement each other.

When your branding is strong, digital marketing becomes easier. It helps you stand out online.

For instance, your brand’s colours and logo instantly make your social media posts recognizable.

Digital marketing spreads your brand message far and wide. It’s like shouting from rooftops, but online.

Together, they build trust and attract loyal customers. So, remember, branding and digital marketing are a dynamic duo!

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