Spending too much time per day worrying about what to wear will affect decision-making judgment? Facebook founder and CEO Mark Zuckerberg wears a 10,000-year-old gray T-shirt. Can I also work like this? If you still have these myths, be careful.
Image charm is an implicit communication tool to deliver messages to customers, colleagues in the industry or the public. Mastering this tool can help you get twice the result with half the effort in the workplace and shopping malls, and master the right to speak.
“Leaders with clear personal images have higher media exposure and more opportunities for companies to be seen.” said Chen Liqing, CEO’s charismatic leadership coach.
The image of a low-key, hidden leader behind the company is outdated. Now is the time to emphasize personal and corporate branding. Chen Sunhua, a well-known stylist, said, “Building an image of a leader can enhance the value of the company.” While focusing on professionalism, we must also find ways to package ourselves.
“Alive” invited fashion and image experts to form an advisory group to comment on the image of well-known corporate leaders. From these charismatic leaders occupying the major media pages, learn ten tricks of imagery.
How to wear for presentations and internal meetings? 10 ways to learn from Bezos and Sandberg
Build your fashion identification card
Companies establish an identification system (Corporate Identity System, referred to as CIS) to shape their brand image, and corporate leaders also need to have a “fashion identification certificate.
” For example, Apple founder Steve Jobs wore a black turtleneck and jeans, and the signature black shirt was designed by designer Issey Miyake; Amazon chairman and CEO Jeff Bezos often wore a shirt and jeans semi-formal Smart Casual, this “bald-headed man” CEO, is super recognizable.
The whole body must have at least 3 points
“When leaders want to attract attention, they must pay attention to the three-point rule.” Chen Liqing explained that there must be at least three important points in the whole body to attract eyes, such as special hair color, shoes with unique materials or colors, and eye-catching accessories.
However, no more than six points, lest it be too fancy, there are key points everywhere, and there are no bright spots.
3. Pay attention to the attendance occasions and the subjects
attending various occasions, and must conform to the TPO dressing principles (Time, Place, Occasion). For example, Facebook CEO Zoberg, who always loves to wear gray T-shirts and jeans, went to the Congress to attend the hearing in person for Cambridge Analytica’s disclosure of user information. He changed into a white shirt, light blue tie and navy blue.
The suit jacket, using calm colors and tailoring, perfectly interprets how to wear an “apology suit.” Chen Liqing taught another trick: When attending press conferences or speeches, you can first ask about the color of the back panel, so that the clothing and the background appear in contrast.
4. Use jackets to show professional sense.
Jackets can help leaders generate authority and professionalism. According to different occasions, your jacket can also convey information. Mary, Chief Executive Officer of General Motors, USA Mary Barra wore a coat when attending public occasions.
In the negotiation meetings and press conferences, she presented a sense of formality with a suit jacket; at the car presentation, she put on a black leather jacket and silver high heels, standing in front of the silver car, showing deft and strong.
Yuan Qing suggested that female CEOs can also learn from Xue Rou, the chief operating officer of Facebook. Sheryl Sandberg wore a cardigan jacket, firm but feminine, not necessarily stiff jacket, soft style, but also smart.
Maintaining the consistency of
your own style After finding an image that suits you, you should maintain the consistency of your style. Just like a corporate advertising slogan, keep repeating your image style to increase the memory of others.
Chen Liqing observed that neutral colors such as black, gray, white, and dark blue are the basic colors commonly used by CEOs. They maintain stability and are less likely to cause emotions. But still have to adjust to the occasion and the message you want to convey.
6. Use different materials to create a sense of hierarchy,
even if the whole body is of the same color, you can also choose different materials.
Chen Sunhua suggested that the colors do not need to be colorful and the styles do not need to be complicated, but the layers must be worn. For example, a female leader wears a suit jacket with shoulder lines but a silk shirt inside, which can be both neat and soft at the same time.
7. Let the jersey and shoes help you “speak”.
In important occasions such as press conferences and shareholder meetings, your “jacket” is sending messages. For example, Chen Sunhua, pointed high heels represent mobility, while round high heels are more rounded. Is it an attack or an occasion that requires reconciliation? Even your shoes are talking.
If you want to dissolve barriers and distance, pull up your sleeves, take off your tie, and remove formal symbols, all of which represent an opportunity to reshape the language of communication.
8. Maintain a good posture and spirit.
In addition to choosing the right shirt, maintaining a good posture and mental aura is more conducive to building an image of a leader. Chen Sunhua reminded that leaders should pay attention to eyebrow trimming and hairstyle.
Before attending important occasions, exfoliate, apply mask, and pay attention to oil control. Those with myopia can prepare a few more glasses and replace them according to the outfits, instead of discarding the outdated frame.
“Any old symbol represents a leader or company’s hesitation.” He said.
9. Lace and translucency are taboos
Yuan Qing reminded that too trivial, fancy, frivolous or sexy elements are taboos for workplace image. For example, lace, translucent, shiny fabrics and other elements may be suitable for parties, but they are not appropriate in the workplace.
They are not only distracting, but also easy to give people unprofessional associations.
10. Make good use of accessories to attract
attention and focus “In negotiations or signing occasions, avoid wearing accessories that distract and interfere with the line of sight.” Yuan Qing said. Excessive shaking or long necklace should not appear.
It is best to use symmetrical and concise accessories, such as K gold jewelry, diamonds, or Art Deco style. Especially brooches and pins, not only have their own bright spots, but also l focus and produce blessing effects.
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