How to start a private care business

17 min read
How to start a private care business

How to start a private care business

Start a private care business

Do you want to start a private nursing business? If so, here is a complete guide to start a private care business without money and experience .

Okay, so we provide you with an in-depth sample private care business plan template.

We have further strengthened it by analyzing and drafting a sample private care marketing plan, which is supported by viable guerrilla marketing concepts for the private care business. In this article, we will consider all the requirements for starting a private care business. So put on your corporate hat and continue.

Why start a private nursing business?

If you are a nurse or a doctor and you are tired of working for an employee of the government, you can consider starting your own private nursing service.

Private nursing services are relatively easy to start up and require modest start-up funds. This is indeed one of the most profitable nurses, especially if you are operating in the United States, Canada, Europe or Australia.

As the demand for private nursing services is increasing in places with an aging population, private nursing companies are opening up to meet this demand.

So, if you know that you are a nurse, or you are interested in the healthcare industry, and you live in a community where the elderly need special care, then you should consider starting your own private nursing service.

In fact, you can make your first million dollars in 2 years or more of starting your own personal care service, especially if you are in an area that is eager for success.

The benefit of private nursing services is that if it has matured, your services are not limited to the elderly or people who need you to send nurses home, but expand to hospitals with shortages of staff. On the basis of the contract, a trained nurse is required for a period of time.

If you really want to start your own personal care service, then you should read this article, it will help you build your own personal care service from scratch and build it to a profitable state in the shortest possible time.

A complete guide to starting a private care business

Industry overview

The home care facility provider industry mainly provides services at home. These services can be medical or non-medical services and can include skilled nursing, personal care, housewife and partner services, physical therapy, and medical social services.

It is important to state that the home hospice service provider is part of the home care provider industry.

If you are a close observer of the home care provider industry, you would agree that in the past five years, the U.S. population has been aging, chronic diseases have occurred, doctors’ acceptance of home care has increased, medical progress, and the adoption of Cost-effective treatment options have promoted the development of the industry. p79>

However, despite strong growth in the past, in recent years the industry has faced tremendous pressure on funds that benefit from government sources.

Looking ahead, reductions in medical insurance and Medicaid reimbursement will continue to seriously threaten the industry. Nevertheless, due to the aging population and increasing interest in home healthcare, the home care provider industry may achieve strong and stable income growth in the next five years.

The home care provider industry to which the private care service industry belongs is indeed a large industry, and it is very active in the United States, the United Kingdom, Germany and other countries. France, Italy, Holland, Sweden, Switzerland, Australia and Canada etc.

Statistics show that in the United States alone, there are approximately 403,589 registered and licensed (approved) home care provider companies (private) nursing service companies (including) scattered throughout the United States, responsible for employing approximately 1,780,797 employees, and the industry earns an annual income $89 billion.

The industry is expected to grow at an annual growth rate of 4.5% in 2011 and 2016. It is important to state that there is no company with a huge market share in this industry.

A recent report by IBISWorld shows that the home care provider industry is highly fragmented. IBISWorld estimates that the industry revenue of the three major industry companies in 2016 is less than 10%.

With the increase in hospital costs and the trend of aging consumers accepting home healthcare, many new companies have entered the industry in the past five years.

The report further pointed out that the average annual growth rate of the total number of industrial operators is 3. During this period, this proportion was only 4%, only slightly higher than the 4.3% revenue growth rate over the same period.

Some of the factors that encourage entrepreneurs to start their own private care service business may be that the business is easy to set up, and people can easily operate the business in an independent manner and still generate good income.

It is important to say that the private nursing service business is indeed growing business. Although the business is not considered a green business in the United States, one can easily indicate that the business is booming and open to potential entrepreneurs.

In addition, the private nursing service business is very open to any aspiring entrepreneurs, who have obtained the required training, skills and professional certifications to start their own business, and of course, they can also make a lot of money from the industry .

Market research and feasibility study of starting private nursing business

Demographics and psychology

The demographic and psychological makeup of hiring private nursing service personnel is not limited to the elderly/elderly population.

They have a wide customer base, including parents of children with disabilities and children with special needs, as well as people who are generally unable to take care of themselves or do basic things arising from accidents or some form of disability or other forms.

Essentially, the demographic composition and target market of private care services are included; it is not limited to any age group, race, tribe, or group of people.

Therefore, if you wish to define demographic data for your personal care services business, then you should extend it to every person and family in your location.

List of Niche Ideas in Private Duties The Nursing Industry You Can Specialize

Most private nursing service companies tend to operate the general services expected by standard private nursing service providers, which is why there seems to be no niche in the industry.

On the other hand, some private nursing service companies may decide to focus on key or niche areas, such as;

Provide housewife and partner services

Manage home physical therapy
Provide family hospice care
Provide 24-hour home care
Manage family occupations and occupational therapy
Provide family meals and nutrition services
Manage speech therapy
Provide family medical care

The degree of competition in the private nursing service business

No matter which online booth you decide on, you still have to compete with other people on the same line. Commercial and private care services are not tax-exempt.

The level of competition in the home care provider industry, in which part of private care services, depends to a certain extent on the location of. Business, your niche business area, and of course the capabilities of your private care company.

If you can successfully create a unique niche market for your personal care service company, you will likely experience or not compete.

For example, if you are the only private nursing service company in your area that manages family occupational and occupational therapy or manages speech therapy, you can successfully monopolize the market for a long time before you start participating in the competition.

It is also important that the competition in the private nursing service business is not limited to the scope of the business, but you will compete with all participants in the home care provider industry.

List of well-known brands in the private nursing industry

In every industry, there are always brands that perform better or are better viewed by customers and the public. Some of these brands are those that have been in the industry for a long time and are therefore well known, while others are known for how they treat patients.

These are some of the leading private care brands in the U.S. and global service companies;

HCR ManorCare

Golden Living Assisting Hands


Almost the whole family

Addus Health Care

Community Health System



LHC Group

National Healthcare Corporation



Benedictine Health System

Nursing measures

Hospice care Genesis

HealthCare Corp


Economic Analysis

When starting a personal care service business, you only need to have.

If you intend to create a business for the purpose of creating profits, grow your business and expand your business and start to compete at the national level, then you need to properly perform cost and economic analysis.

When performing costing and economic analysis for your private occupational care services business, you only need to critically check these key factors; location, pricing and promotion.

In fact, when operating a private nursing service business, you must check these key factors regularly. As the owner of a personal care service business, if you really want to maximize profits and are at the forefront of the industry, you only need to properly master your competitive landscape.

It is important to note that transportation cost is one of the most important factors leading to the overall cost of the private care service business, and should be considered as a major factor in cost accounting and economic analysis. This is so because you want employees to report to the office before going to the work location designated by the organization.

Start your personal care service company and buy franchise from Scratch

When it comes to carrying out a business of this nature, it will pay you from the scratches that are more obvious than buying a franchise.

In addition, without the use of well-known brands, it is easier to start a private nursing company from scratch and achieve profitability.

People will patronize your service according to your ability to provide quality services because it is related to private nursing services.

Please note that most large and successful private nursing service companies start from scratch, and they are able to build a solid commercial brand. This requires dedication, hard work and determination to achieve business success.

Threats and challenges that may be encountered when starting a private nursing service business

If you decide to start your own private care service company today, one of the main challenges you may face is to have a well-established private care service company, and of course other players in the home care provider industry in the target market.

The only way to avoid this challenge is to create your own market; focus on the families and individuals in your community.

When you open a private care service company, other threats and challenges you may face are mature markets, fierce competition, unstable costs and rising healthcare prices.

In addition, unfavorable government policies, seasonal fluctuations, demographic/social factors, economic recession may affect consumer spending, and of course new competitors appear in the same place as you.

You can hardly do anything except be optimistic that things will continue to serve your interests.

Legal affairs for starting private nursing business

The best legal entity for private care services

When considering setting up a private nursing service company, the legal entity you choose will last a long time to determine how your business will grow.

Generally speaking, you can choose a general partnership, a limited liability company usually called a limited liability company, or a sole proprietorship of a private company.

Nursing service company. Generally, a sole proprietorship should be the ideal business structure for a small private nursing service company, especially if you are just starting out with a moderate start-up capital. But people prefer limited liability companies for obvious reasons.

In fact, if your purpose is to grow your business and develop your business throughout the United States of America, then choosing a sole proprietor is not your choice.

Limited liability companies, limited liability companies and even general partnerships will lay off your employees.

For example, setting up a limited liability company can protect you from personal liability. If there are any problems in the business, then your investment in the limited liability company will only be risky.

Sole proprietorship and general partnerships are not the case. The operation of a limited liability company is simpler and more flexible. You don’t need a board of directors, a general meeting of shareholders and other management procedures.

Upgrading to a’C’ company or an’S’ company will provide you with the opportunity to develop your private care service company in order to compete with the major players in the industry; you will be able to obtain funds from venture capital companies and you will enjoy a separate tax structure , You can easily transfer the ownership of the company; you will enjoy the flexibility of ownership and management structure.

Insurance policy

In the U.S. and most countries in the world, you cannot run a business without the basic insurance policies required by the industry you want to operate in.

Therefore, you must develop a budget for the insurance policy and may consult an insurance broker to guide you in choosing the best and most appropriate insurance policy for your private care service business.

General insurance

Health insurance


Equipment and car insurance

Risk insurance

Workers’ compensation

High cost disability insurance

Policy group insurance for business owners

Payment protection insurance

Intellectual Property Protection/Trademark

If you are considering starting your own private nursing service company, usually you may not need to apply for intellectual property protection/trademark.

The reason for this is because the nature of the business allows you to successfully run the business without having to challenge anyone in court to illegally use your company’s intellectual property rights.

On the other hand, if you only want to protect the company’s logo and other unique documents or software or even operational concepts, then you can continue to apply for intellectual property protection.

If you want to register your trademark, you need to start the application by submitting an application to the USPTO. According to the requirements of the US Patent and Trademark Office, the final approval of your trademark needs to be reviewed by an attorney.

Is professional certification required to run a private care business?

If you are planning to start a private nursing service company in the United States of America, we encourage you to seek professional certification; it will greatly help demonstrate your commitment to the business.

Certification can verify your abilities and prove that you are highly skilled, committed to your career, and are up-to-date on the market.

In addition, operating a private nursing service business in the United States is almost impossible. There is no proper professional certification.

In most countries in the world, it is illegal to perform any medical-related practices without a license. In most jurisdictions, individuals who are found to provide medical, nursing, or other professional services without the appropriate certification or license may be subject to sanctions, including criminal charges that lead to prison.

If you want to run your own private care service company, these are some certifications you can strive to achieve;

Registered nurse and licensed practical nurse certificate

AADNS certification

Director of Nursing Services-Certification (DNS-CT)

QAPI Certified Professional (QCP)

You need to apply for a list of legal documents for private duties

The essence of the necessary documents before conducting business in the United States of America cannot be overemphasized.

In fact, you cannot successfully run any business in the United States without proper documentation. If you do, it won’t be long before the long hands of the law catch up with you.

If you want to legally operate your own private nursing service company in the U.S., these are some basic legal documents you should have;

Commercial and liability insurance

Federal Taxpayer ID

State permit

Company registration certificate

business license

business plan C

onfidentiality agreement Employment agreement (admission letter)

Employee Handbook

LLC operating agreement

Insurance policy

Financing private voluntary nursing service business

Starting a standard and well-equipped private nursing service business is not capital intensive, especially if you choose to start your business on a small scale and you are the only full-time employee on your payroll.

Buying a bus/van (to facilitate the movement of your employees and medical equipment (stethoscopes, blood pressure cuffs, oxygen tanks and first aid kits), of course, buying medical equipment is a part of the start that consumes most of it, in essence, if you choose to start your business on a small scale , You may not need to find a source of capital to provide capital for the business.

There is no doubt that when it comes to financing a business, one of the first things to do, perhaps the main factor you should consider is writing a good business plan.

If you have a good and viable business plan, you may not have to work hard on your own before convincing your bank, investors and your friends to invest in your business.

Here are some options you can explore to find start-up funding for your private care services business;

Raise funds from personal savings and personal stock and property sales

Raise funds from investors and business partners

Sell ​​stocks to interested investors

Apply for a loan from your bank/bank

Put forward your business idea and apply for government, donors’ business subsidies and seed funding organizations and angel investors

Sources of soft loans from your family and friends.

Choose the right location for your personal care businesS

Private nursing service business can start in any location, as long as there are elderly people and people with special needs living in that location. In fact, you can start your personal care service business in your home and still grow the business to profitability.

Generally speaking, in the business field, the location you choose to start your business is the key to your business’s success.

Therefore, entrepreneurs are willing to rent or lease facilities in visible locations. This point cannot be overemphasized. A place where demographics consist of people with the necessary purchasing power and lifestyle.

Details of technicians starting a private care business

When creating a standard private care service company, you will need a stethoscope, blood pressure cuff, oxygen tank, first aid kit, and other related equipment to help you complete your work.

It is important to state that if you are operating on a low budget, you can purchase this device. When setting up a small office for your personal care service company, you will also need a computer, printer, home healthcare software, telephone, pager, photocopier, scanner, fax machine, first aid kit, gloves and uniform.

When you choose to rent and lease facilities for a private nursing service company, the size of the private nursing service company you want to own and your overall business budget should influence your choice.

In addition, you don’t need a large office to operate, because you will go out to take care of your customers instead of your customers coming to your facility.

Regarding the number of employees you want to do business with, you need to consider your financial situation before making a decision.

On average, when launching a standard private nursing service business on a large scale, you need the services of the following professionals; chief operating officer (you can hold this position), marketing and sales director (business developer), accountant, nurse assistant, nursing Person, nursing home administrator and customer service supervisor/front desk director.

Please note that if you run your business as a single-person show, you must be prepared to occupy all of the above positions and outsource some key functions (such as bookkeeping and accounting, etc.) to professionals when needed.

In addition, you need at least 3 to 7 key staff to effectively run a medium-sized private nursing service company.

Private service service delivery process nursing company

The provision of services related to private nursing services depends to a large extent on the organization and its goals.

Basically, the source of private care company clients, once they can win clients based on the services they intend to provide, they will agree to the terms and conditions required by the nature of the work they are to perform.

For example, if the elderly are to be taken care of for a period of time, they will ensure that they carry out all the agreed matters.

Services can provide housewives and partner services, management-home physical therapy, provide home hospice care, provide 24-hour home care, manage family occupational and occupational therapy, provide family meal and nutrition services, manage speech therapy or provide home medical care.

Depending on the organization, the assigned nurse may need to report to the office before going to the work place, or he/she may be required to go from home to his/her work place and report to the office to submit the same day’s report.

Started private care business marketing plan

Marketing concept and strategy

The low entry barrier for starting a small-scale private care service business means that no matter you choose to create your own location, there will inevitably be more industry players.

Essentially, if you have to open up a market for yourself in the available market in a community, city, state, or country, then you have to come up with creativity and innovation.

Therefore, when you are drafting a marketing plan, develop a strategy for your personal care service company and make sure you create a compelling personal and company profile.

In addition to your qualifications and experience, it is important to clearly state the achievements you have made in the past and your business relationship. This will help increase your chances in the market when marketing your services.

The following are some platforms you can use to market private care service companies;

Introduce your business by sending an introductory letter and your brochure to your family, nursing home, hospital

Set up a private nursing service company with one party to attract the attention of residents who are your first target

Participate in roadshows in target communities from time to time to promote your services

Advertise your services in community newspapers, local TV and radio stations

List your business and service page ads in yellow (local directory)

Use the Internet to promote your personal care service company

Engage in direct marketing and sales

Encourage the use of Word of mouth marketing (recommended)

Use the Internet for word-of-mouth marketing to promote your business (when you regularly blog on key issues related to your business, people will think you are an expert in the field).

Join local chambers of commerce and industries to build networks and market your services; you may get recommendations from these networks.

Let the services of marketing executives and business developers do direct marketing for you.

Strategies to enhance brand awareness of private care and create corporate image

No matter which industry you belong to, the fact is that the market is a vibrant market, and it needs consistent brand awareness and brand promotion and promotion to continue to attract your target market.

When building a profitable and long-lasting business, your corporate image has a lot of work to do.

Below are the platforms you can use to increase your brand awareness and create a corporate image for your private care service company;

Place advertisements on two prints (newspaper and health related

Sponsor related community activities/programs

Use the Internet and social media platforms such as:

Install billboards in strategic locations within your city or state

Participate in road shows from time to time and promote your business.

Install billboards in strategic locations in your city or state.

Participate in roadshow target communities from time to time

Distribute your flyers and leaflets in the target area

Contact target areas such as families, nursing homes, hospitals, religious organizations, and elderly organizations by calling to inform them of your private care service company and the services you provide

List your personal care service company in the local directory/yellow pages

Advertise the official website of your personal care service company and adopt strategies that will help you attract website traffic.

Make sure all employees are wearing your branded shirts, and all vehicles and trucks are marked with your company logo, etc.