How to Create Engaging Motor Show Content
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How to Create Engaging Motor Show Content?




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It is essential to create and impress the audience with accurate content on your virtual motor show platform. You can create a better engagement with the help of better guidance and knowledge around content creation for such events. Hence, here are some of the beneficial and expert suggested ways that help you create more engaging content & showcase it on your virtual exhibition platform without hassle. So, let’s have a glance at all the shared pointers to create better content.

8 Ways to Create Engaging Content for a Virtual Motor Show!

8 Ways that can be beneficial to create engaging and impressive content to display at your virtual exhibition platform are as follows:

  1. Use Data of Various Clients to Gain Better Content Coverage

You can use the data of the existing clients to understand what they look for and what they find informative. It is essential to keep the audience’s perspective in mind, as you can create the content for them only.

Also, if you have conducted a virtual event before, you can use that data as well in order to know what audiences find more engaging and entertaining. Moreover, data that you collect from an authoritative figure gives you more credible information for your content. Hence, you can use such information to present at your virtual motor show platform.

  1. Create Stories from the Data Already Exist

You can use the various feedback and follow up in your content. Create innovative stories shared by your clients and attract more potential customers. Moreover, you can thank the audience who wrote beautiful feedback to you and display them on the banners in the lobby.

Also, you can use other data like roads where most of the accidents happen or areas from where your clients exist. Use a map view to display such information highlighting your stores in the city. It can be a suitable way to attract the maximum number of users and persuade them to convert into sales.

  1. Tie Up the Audience Using Current Events Update in Content

You can use various latest news or current events to make your content more humorous. It can be any famous personality or celebrity that can make your content work better. Moreover, you already know how Instagram memes can change even a complex situation into a funny incident with more educational information. That is what you need to do too.

Hence, you have to be both informative and entertaining at the same time for your content. It is the easiest way to share your information with fun as that attracts maximum attention without much effort. Such content can be beneficial to keep the users busy on the virtual motor show platform.

  1. Use a Different Perspective to Look at Things Around You

You can make it fun by changing your perspective a little bit. Moreover, you have to be a little creative and innovative with your thinking. You can add some quizzes to your virtual motor show platform. Hence, you can create some funny questions with options and rewards.

Such fun and entertaining quizzes will be beneficial to sharing all the information with all the attendees in the game. Also, you have the choice to add some AR/VR games to your virtual trade fair. It will be engaging and entertaining for the audience. Moreover, you can add car games for the attendees with some questions and refer to your motor vehicles.

  1. Focus on What Your Targeted Automotive Audience Like

You have to be clear about the age and what type of audiences like your vehicles and services. Moreover, you will get demographic data at the time of registration that you can use for a better understanding of the likes and dislikes of your audience.

Also, you can take a survey on various social media channels. It is the easiest way to know who is interested in your services and product and what they look for within your content. Moreover, social media platforms like Instagram, Facebook, Linkedin, and various others can be beneficial for conducting surveys. Hence, you can focus on what your audience is more interested in to know more about your motor vehicles.

  1. Sometimes a Simple Q&A Session Can Be a Bliss

Sometimes, attendees can have a list of never-ending questions. They always have some weird and reasonable queries regarding your provided products and services. So, it is essential to answer every question and interact with them more in order to convert them to conversion.

Moreover, you need content with at least all the common questions every attendee may ask. It can save a lot of time to do other things. You can get such questions by searching online on Google. Also, you can conduct surveys. But make sure you provide all the information in this Q&A content from one product specification to another.

  1. Flip Old-School Thinking on Its Head

You may have heard a lot of rumours or perceptions of the users around the various types of cars in the market. One example that you can take is electric cars. Everyone thinks that they are not successful and even slow to accelerate. Moreover, the speed of these cars is unimpressive.

So, you can take such misconceptions to break the rumour in your content. Such articles can be beneficial for your website as well. Also, you can get better engagement with such content as you can get a lot of questions from the audience that can help you meet the potential customers efficiently.

  1. Think About the Sustainability as a Wider Implications

You can share essential information and messages via your virtual motor show platform. Moreover, you collect various data from the Air Quality Index (AQI) that can be helpful to share how your vehicles can make a difference. Also, you can get numerous elements with a virtual AGM platform that can be beneficial to display such information at your event.

So, these are the various ways that can be beneficial to create more engaging content to display on your virtual motor show platform. You can consider all these ways in order to get success and increase the sales.

Hope, you can find this article helpful to create more impressive and engaging virtual motor show content.


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Top 6 Latest Innovations in Biometric Technology

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The past two years have demonstrated biometric technology’s positive influence on our daily lives. Biometric applications in healthcare, finance, cloud computing, and online applications have easily integrated technology into our everyday life. As with any other digital technology, it is impossible to precisely foresee the future of biometric technology, which has become an integral part of the modern digital ecosystem. Nonetheless, adequate evidence indicates that the biometric industry will continue to expand rapidly, said experts from Securiport Sierra Leone. Securiport provides cutting-edge border management technologies through solutions-based services at no cost to clients. Their mission is to assist governments in preventing criminals from crossing borders undetected and in uncovering unlawful transnational activities.

With solutions currently in place across dozens of countries around the world, and a dedicated team of professionals developing innovative tools to respond to ever-changing environments.

According to the most recent report by EMERGING Research, the biometric industry attained revenue of US$44 billion in 2021 and is forecasted to expand at a CAGR of 14.8% between 2022 and 2027. Let’s examine some of the most innovative technological innovations shaping the future.

Here are the top six biometric technology developments that organizations should look out for in 2022:

#1 Cybercrimes Adapt to Artificial Intelligence

As Machine Learning (ML) and Artificial Intelligence (AI) capabilities grow more prevalent in our daily lives, cybercriminals have gotten more sophisticated in detecting target systems and employing tech-driven tools. As artificial intelligence refines attackers’ strategies, they can now attack systems ruthlessly and consistently, concentrating on their weak points. Deepfake is an example of an AI-based cyberattack that exploits identification systems by imitating the facial characteristics of victims. Therefore, the rate of evolution of these complex risks will continue to increase in 2022 and beyond.

#2 Trustworthy Identity Verification Systems

Sharing economy platforms, such as Uber, Airbnb, and a variety of other businesses that connect people via P2P services, are continuously searching for new strategies to establish their reputation. Consequently, this sector has increased the use of identity authentication with non-shareable credentials. Using non-shareable credentials allows companies to offer services that make them more trustworthy and improve the customer experience.

#3 Non-Transferable Credentials

Restricting authentication to a specific person is a pressing problem for many businesses, from banking institutions to school systems to the sharing economy. It’s difficult for ride-sharing companies, for example, to guarantee that drivers and customers are who they say they are.

Therefore, it’s challenging for businesses to maintain a check and balance on the driver to see if registered entities are executing their tasks. Since credentials and devices can be freely traded or taken by force, biometric authentication will lead the way in this space.

#4 Electronic Identification, Authentication, and Trust Services

The Electronic Identification, Authentication, and Trust Services (eIDAS) regulations will redefine how companies related with their customers in 2022. eIDAS is an automated system that lets businesses verify their clients’ identities and government-issued documents. eIDAS will increase inclusion by allowing individuals to interact online, reducing the environmental footprint of travel, improving efficiency, and providing a cost-effective choice to encourage international commerce for economic growth.

People and businesses in Europe expect to see much work done in 2022 and beyond to ensure customer confidence, verify the credibility of online transactions, and secure access to services.

#5 Unstaffed Stores

The concept of unstaffed stores emerged after the coronavirus pandemic destabilized the global order – and has never looked back since. Before entering these businesses, consumers are asked to download a smartphone application that must be scanned. Furthermore, AI-backed facial biometric recognition devices are also installed to verify clients.

A series of digital cameras are also deployed to monitor customers and record their activities, including the things they carry in their bags. Numerous pilot stores without employees have opened but are still in the testing phase. However, 2022 seems to be the year when such stores become prevalent.

#6 NFC-Powered Travel Solutions

Global transit networks use contactless technologies to promote a safer travel environment for passengers on buses, trains, and airports. Due to COVID-19, public transportation and activities have become a possible risk for customers. Service providers are aware that they must overcome new challenges to sustain and build ridership and maintain and establish confidence in their services.

Businesses employ biometric technology solutions to provide a safer travel environment, from mask compliance to cleaning initiatives. In addition, NFC-based payments allow users to tap their chip-based identification card on the NFC-powered device installed at the terminal.


Traditional passwords have long been the weak point for many security systems. Fortunately, modern cybersecurity concentrates on eliminating the risks associated with this powerful security solution. Biometrics address this issue by connecting proof of identity to our bodies and behavioral patterns.

Biometric technology is quickly replacing the conventional ways of identity authentication, which have many flaws and are easy to hack. Biometrics strikes the perfect balance between security and ease of use.

Even if fingerprint scanners are integrated into smartphones and many computers, there is still potential for innovation in the authentication and payment applications of the technology. Banks, tech companies, and payment companies are trying new methods of identifying customers based on their unique physical attributes. The objective is to enhance security while streamlining customer onboarding and verification.

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Snowflake Offers Weak Product Revenue Guidance, Stock Reverses Up

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Snowflake Offers Weak Product Revenue Guidance, Stock Reverses Up
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Snowflake (SNOW) reported third-quarter earnings that met expectations while revenue topped Wall Street targets. The enterprise software maker’s product revenue guidance came in below expectations. SNOW stock initially tumbled, then reversed up.

The company reported third quarter earnings after the market close on Wednesday. For full-year fiscal 2024, which starts with the April 2023 quarter, Snowflake said it expects product revenue growth of 47%, below consensus estimates of 52%.

Because Snowflake’s business model is consumption-based rather than subscription-based, bearish investors have raised concerns over a possible U.S. recession curbing demand. Snowflake revenue is tied to how much data its customers crunch and store on cloud computing platforms.

For the quarter ending Oct. 31, Snowflake said it lost 63 cents per share versus a 51-cent loss a year earlier. Analysts polled by FactSet expected Snowflake to report a loss of 63 cents a share.

The company reports results using generally accepted accounting principles, or GAAP. Snowflake does not break out adjusted earnings in its releases.

Third-quarter revenue climbed 67% to $557 million, the software maker said. Analysts had predicted revenue of $539.4 million.

SNOW Stock: Revenue Outlook Misses

The Snowflake earnings report also said product revenue rose 67% to $522.8 million vs. estimates of $505.2 million.

At UBS, analyst Karl Keirstead said in a report: ”  To be clear, 67% revenue growth in Q3 and the guide for 47% growth in fiscal 2024 is very impressive in this macro (economy) and certainly doesn’t speak to anything ‘broken’ with Snowflake. That said, investor expectations were running high into this print.”

For the current quarter ending in January, Snowflake expects product revenue of $537.5 million at the midpoint of its outlook. Analysts had expected $549.2 million.

SNOW stock initially fell on the earnings release. But Snowflake stock reversed up 2.1% to near 146 in morning trading on the stock market today.

Snowflake stock was down 57% for 2022 heading into the earnings report.

Snowflake sells data analytics and management tools that run on cloud-computing platforms such as Amazon Web Services, part of (AMZN).

Amid the bear market in software growth stocks, the software stock has a Relative Strength Rating of 17 out of a best-possible 99, according to IBD Stock Checkup.

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Specialists see innovation, digital tech as key to South-South cooperation

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Specialists see innovation, digital tech as key to South-South cooperation
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The advent of the digital era has established beyond any doubt the symbiotic relationship between science, technology and innovation on the one side and social and economic growth on the other — something that the key report delivered to the 20th National Congress of the Communist Party of China highlighted while urging more efforts toward Chinese modernization. To imbibe the spirit of that philosophy enshrined in the report, China Daily, in association with the University of Oxford, organized an online forum on Friday. The following special report encapsulates key insights on the theme shared by experts during the forum.

Qu Yingpu, publisher and editor-in-chief of China Daily, addresses the forum themed “South-South Cooperation in Science, Technology and Innovation” held online on Friday. CHEN ZEBING/CHINA DAILY

Technological innovation and the application of emerging digital technologies are playing an increasingly important role in promoting South-South cooperation, boosting the governance capacities of developing countries and creating greater synergy in their development, speakers said at an online forum on Friday.

Qu Yingpu, publisher and editor-in-chief of China Daily, highlighted that scientific innovation and the application of new technologies serve as a structural solution to the problems confronting the Global South in its development.

A report delivered to the 20th National Congress of the Communist Party of China stressed the need to “regard science and technology as our primary productive force, talent as our primary resource and innovation as our primary driver of growth”.

Noting that China attaches great importance to scientific and technological development and international cooperation, Qu said, “Over the past decade, the contribution of science and technology to China’s economic growth has increased remarkably, which has paved a solid foundation for the country to advance Chinese modernization.”


He also said the Chinese path to modernization provides an alternative way for countries to achieve rapid development while preserving their independence.

“China is committed to be a builder of world peace, a contributor to global development and a defender of the international order. It is also a key participant of, and a contributor to, global development cooperation. From a global strategic perspective, stronger South-South cooperation will help promote democracy in international relations,” Qu said.

Hosted by the China Watch Institute of China Daily and the Technology and Management Center for Development, which is part of the University of Oxford, the forum themed “South-South Cooperation in Science, Technology and Innovation” was held online on Friday.

Qu said the purpose of holding this forum is to share the experience of sustainable development and build consensus for promoting South-South cooperation, thus contributing to the building of a community with a shared future for mankind.

He called for efforts to enhance South-North cooperation and deepen South-South cooperation, and align the Global Development Initiative with the existing development and cooperation strategies of participating countries to generate greater synergy in global development.

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