How to choose a lead generation company
Lead generation is a never-ending battle, and having a helping hand in increasing demand is no bad thing. Picking the right free lead generation company to boost internal efforts can make all the difference.
As one of the main functions of a business, there are many different companies that can help with outsourcing lead generation and lots of variety in their approaches. Including, if we’re honest, some bad apples. In this specific article, we’ll cover different types of companies which will help, some pitfalls to consider, plus some best practices to insist on.
Lead generation is the process of identifying possible customers, attracting them to your brand, and converting them into paying customers.
Inbound and outbound marketing tactics are used to attract customers and move them through the sales funnel. Both inbound and outbound use a number of channels to attain prospective customers.
Things To Consider When Choosing A Lead Generation Company
1. Check out their strengths
Knowing what a B2B lead generation company does the best is a vital aspect when you have to trust them with your own leads endeavors.
Ask them what their strengths are. What exactly are their offerings? Are they focused on the B2B sector or they focus on B2C too? Do they also offer web site design and PR services?
While looking out for a B2B to generate leads company, it is very important to learn what industries have they served in the past to check out the projects they may have worked on. You can then decide if you want those services and expertise to be part of your lead generation strategy and what results you anticipate out of them.
Leadburst Digital is SA’s leading lead generation agency and lead generation company in South Africa. Leadburst Digital is a lead generation agency that focusses on helping other businesses generate leads through Facebook Marketing, Google Advertising & SEO.
Leadburst Digital co-ordinates the marketing activities for some of the largest property developers and real estate agencies across the world.
2. Know the lead generation process
It is of utmost importance to know very well what measures your to generate leads agency has in location to help you with the task of obtaining leads. This company should be able to inform and educate you of the steps it requires regarding your inbound marketing strategy and lead nurturing.
Where is the company going to obtain the leads from? What channels will be used? What is the process and frequency of the actions? Would the agency be buying databases in your case (because those can be available, and cheap too, but seldom effective!) and passing those on to you? What are the tools/technology they are using? Just what could be the strategy employed?
You should, at all times, know the answer to these questions. This might are also available in useful when you decide to do away with the agency and start working on your to generate leads campaigns yourself.
3. Is it an “agency” or a “partner”?
This needs to be identified in advance. You can have various types of associations with a B2B to generate leads agency. It really is such that the agency provides you with a pre-decided number of leads monthly, or engages in the overall variety of digital marketing solutions.
A true partner, on the other hands, will know at length about your business and its goals, and know just what your sales and lead cycles are.
Remember, any agency could offer you a certain range of leads, but only a partner would take necessary steps to ensure the leads are of high quality and that your business actually benefits from them. They take after themselves to craft marketing strategies that would work the best, and create campaigns to execute them. That they talk to you to address your queries can be an essential indicate keep an eye on.
4. Vouch for quality, not quantity
There is an abundance of lead generation companies that might be capable to provide you with more blog articles and marketing collaterals, and thus, leads, within a week than another company might deliver in per month. But would the results be better in conditions of quality?
A good digital marketing company looks in to the information on the business it is handling before coming up with an idea that is bound to generate quality leads; while, on the other hand, an amateur organization will emphasize on the numbers of deliverables.
The perfect B2B lead generation company should be equally focused on response management, to generate leads and qualification, and lead nurturing to discover the best results. It will also be ready to take responsibility of failed campaigns. The idea is to make sure most of the leads get changed into paying customers.
5. Look for an experienced team
You should be able to know the team that would be working on your company’s lead generation campaign. That is particularly important given simple fact that you would be able to check in on them anytime, suggest any ideas you might have, ask for their viewpoints and inputs, and can explain your preferences better.
The major reason to be able to contact your lead generation team personally is because many a time, agencies hire fresh, out-of-college graduates who are just you start with their careers in digital marketing. They might not be the best fits to condition your brand’s future and therefore, you should go with a team that has more experience, preferably in a field that relates to your business.
They would be better qualified to provide opinions, expert advices, and efforts in a bid to generate high quality leads for your organization.
6. Keep an eye on the budget
While there should be no compromise with the quality of leads attained, the budget must be kept in mind too.
For an entrepreneur or a corporation that has started recently, offers from organizations delivering high amount of leads may seem to be to be intriguing, but you need to perform a thorough analysis of their offerings and check their deliverables and past records before signing them up.
7. Are they outsourcing?
It shouldn’t come as a surprise in case a B2B to generate leads company has a sizable database of clients and it outsources part or most of its projects to others. A whole lot of agencies do it.
While the results obtained may be satisfactory, you do not be able to exercise enough authority over the resources and have no say in the overall process. You will just get the leads accessible in the end that may or may not be up to your expectations. If this is happening with you, it is the warning bell! Step out of that contract and begin looking out for an improved agency.
The process of lead generation is an extremely crucial aspect for the rise and fall of businesses. Of course, there are many hurdles in the path of lead generation. Sometimes, the best of lead generation organizations fail to provide satisfactory results for his or her clients, which is solely because they were not relevant! One wrong step and the hours of efforts accompanied with stashes of money spent would bear no significance. It will always be advisable to seek advice from a specialist digital marketing agency for your free lead generation requirements before you set foot in the world of digital marketing.
A self confessed Bollywood Lover, Travel junkie and Food Evangelist.I like travelling and I believe it is very important to take ones mind off the daily monotony .
Brute Force Attack: Definition and Examples
What’s a Brute Force Attack?
A brute force attack uses trial-and-error to guess login info, and encryption keys, or find a hidden web page. Hackers work through all possible combinations hoping to guess correctly.
These attacks are done by ‘brute force’ meaning they use excessive forceful attempts to try and ‘force’ their way into your private account(s).
This is an old attack method, but it’s still effective and popular with hackers. Because depending on the length and complexity of the password, cracking it can take anywhere from a few seconds to many years. Looking for a reliable hosting provider? check the Kinsta alternative now.
What do hackers gain from Brute Force Attacks?
Brute force attackers have to put in a bit of effort to make these schemes pay off. While technology does make it easier, you might still question: why would someone do this?
Here’s how hackers benefit from brute force attacks:
- Profiting from ads or collecting activity data
- Stealing personal data and valuables
- Spreading malware to cause disruptions
- Hijacking your system for malicious activity
- Ruining a website’s reputation
Profiting from ads or collecting activity data.
Hackers can exploit a website alongside others to earn advertising commissions. Popular ways to do this include:
- Putting spam ads on a well-traveled site to make money each time an ad is clicked or viewed by visitors.
- Rerouting a website’s traffic to commissioned ad sites.
- Infecting a site or its visitors with activity-tracking malware — commonly spyware. Data is sold to advertisers without your consent to help them improve their marketing.
Stealing personal data and valuables.
Breaking into online accounts can be like cracking open a bank vault: everything from bank accounts to tax information can be found online. All it takes is the right break-in for a criminal to steal your identity, money, or sell your private credentials for profit. Sometimes, sensitive databases from entire organizations can be exposed in corporate-level data breaches.
Spreading malware to cause disruptions for the sake of it.
If a hacker wants to cause trouble or practice their skills, they might redirect a website’s traffic to malicious sites. Alternatively, they may directly infect a site with concealed malware to be installed on visitor’s computers.
Hijacking your system for malicious activity.
When one machine isn’t enough, hackers enlist an army of unsuspecting devices called a botnet to speed up their efforts. Malware can infiltrate your computer, mobile device, or online accounts for spam phishing, enhanced brute force attacks and more. If you don’t have an antivirus system, you may be more at risk of infection.
Ruining a website’s reputation.
If you run a website and become a target of vandalism, a cybercriminal might decide to infest your site with obscene content. This might include text, images, and audio of a violent, pornographic, or racially offensive nature.
Types of Brute Force Attacks
Each brute force attack can use different methods to uncover your sensitive data. You might be exposed to any of the following popular brute force methods:
- Simple Brute Force Attacks
- Dictionary Attacks
- Hybrid Brute Force Attacks
- Reverse Brute Force Attacks
- Credential Stuffing
Simple brute force attacks: hackers attempt to logically guess your credentials — completely unassisted from software tools or other means. These can reveal extremely simple passwords and PINs. For example, a password that is set as “guest12345”.
Dictionary attacks: in a standard attack, a hacker chooses a target and runs possible passwords against that username. These are known as dictionary attacks. Dictionary attacks are the most basic tool in brute force attacks. While not necessarily being brute force attacks in themselves, these are often used as an important component for password cracking. Some hackers run through unabridged dictionaries and augment words with special characters and numerals or use special dictionaries of words, but this type of sequential attack is cumbersome.
Hybrid brute force attacks: these hackers blend outside means with their logical guesses to attempt a break-in. A hybrid attack usually mixes dictionary and brute force attacks. These attacks are used to figure out combo passwords that mix common words with random characters. A brute force attack example of this nature would include passwords such as NewYork1993 or Spike1234.
Reverse brute force attacks: just as the name implies, a reverse brute force attack reverses the attack strategy by starting with a known password. Then hackers search millions of usernames until they find a match. Many of these criminals start with leaked passwords that are available online from existing data breaches.
Credential stuffing: if a hacker has a username-password combo that works for one website, they’ll try it in tons of others as well. Since users have been known to reuse login info across many websites, they are the exclusive targets of an attack like this.
Tools Aid Brute Force Attempts
Guessing a password for a particular user or site can take a long time, so hackers have developed tools to do the job faster.
Automated tools help with brute force attacks. These use rapid-fire guessing that is built to create every possible password and attempt to use them. Brute force hacking software can find a single dictionary word password within one second.
Tools like these have workarounds programmed in them to:
- Work against many computer protocols (like FTP, MySQL, SMPT, and Telnet)
- Allow hackers to crack wireless modems.
- Identify weak passwords
- Decrypt passwords in encrypted storage.
- Translate words into leetspeak — “don’thackme” becomes “d0n7H4cKm3,” for example.
- Run all possible combinations of characters.
- Operate dictionary attacks.
Some tools scan pre-compute rainbow tables for the inputs and outputs of known hash functions. These “hash functions” are the algorithm-based encryption methods used to translate passwords into long, fixed-length series of letters and numerals. In other words, rainbow tables remove the hardest part of brute force attacking to speed up the process.
GPU Speeds Brute Force Attempts
Tons of computer brainpower is needed to run brute force password software. Unfortunately, hackers have worked out hardware solutions to make this part of the job a lot easier.
Combining the CPU and graphics processing unit (GPU) accelerates computing power. By adding the thousands of computing cores in the GPU for processing, this enables the system to handle multiple tasks at once. GPU processing is used for analytics, engineering, and other computing-intensive applications. Hackers using this method can crack passwords about 250 times faster than a CPU alone.
So, how long would it take to crack a password? To put it in perspective, a six-character password that includes numbers has approximately 2 billion possible combinations. Cracking it with a powerful CPU that tries 30 passwords per second takes more than two years. Adding a single, powerful GPU card lets the same computer test 7,100 passwords per second and crack the password in 3.5 days.
Steps to Protect Passwords for Professionals
To keep yourself and your network safe, you’ll want to take your precautions and help others do so as well. User behavior and network security systems will both need reinforcement.
For IT specialists and users alike, you’ll want to take a few general pieces of advice to heart:
- Use an advanced username and password. Protect yourself with credentials that are stronger than admin and password1234 to keep out these attackers. The stronger this combination is, the harder it will be for anyone to penetrate it.
- Remove any unused accounts with high-level permissions. These are the cyber equivalent of doors with weak locks that make breaking in easy. Unmaintained accounts are a vulnerability you can’t risk. Throw them away as soon as possible.
Once you’ve got the basics down, you’ll want to bolster your security and get users on board.
We’ll begin with what you can do on the backend, then give tips to support safe habits.
Passive Backend Protections for Passwords
High encryption rates: to make it harder for brute force attacks to succeed, system administrators should ensure that passwords for their systems are encrypted with the highest encryption rates possible, such as 256-bit encryption. The more bits in the encryption scheme, the harder the password is to crack.
Salt the hash: administrators should also randomize password hashes by adding a random string of letters and numbers (called salt) to the password itself. This string should be stored in a separate database and retrieved and added to the password before it’s hashed. By salting the hash, users with the same password have different hashes.
Two-factor authentication (2FA): additionally, administrators can require two-step authentication and install an intrusion detection system that detects brute force attacks. This requires users to follow-up a login attempt with a second factor, like a physical USB key or fingerprint biometrics scan.
Limit number of login re-tries: limiting the number of attempts also reduces susceptibility to brute-force attacks. For example, allowing three attempts to enter the correct password before locking out the user for several minutes can cause significant delays and cause hackers to move on to easier targets.
Account lockdown after excessive login attempts: if a hacker can endlessly keep retrying passwords even after a temporary lockout, they can return to try again. Locking the account and requiring the user to contact IT for an unlock will deter this activity. Short lockout timers are more convenient for users, but convenience can be a vulnerability. To balance this, you might consider using the long-term lockdown if there are excessive failed logins after the short one.
Throttle rate of repeated logins: you can further slow an attacker’s efforts by creating space between each single login attempt. Once a login fails, a timer can deny login until a short amount of time has passed. This will leave lag-time for your real-time monitoring team to spot and work on stopping this threat. Some hackers might stop trying if the wait is not worth it.
Required Captcha after repeated login attempts: manual verification does stop robots from brute-forcing their way into your data. Captcha comes in many types, including retyping the text in an image, checking a checkbox, or identifying objects in pictures. Regardless of what you use, you can use this before the first login and after each failed attempt to protect further.
Use an IP denylist to block known attackers. Be sure that this list is constantly updated by those who manage it.
Active IT Support Protections for Passwords
Password education: user behavior is essential to password security. Educate users on safe practices and tools to help them keep track of their passwords. Services like Kaspersky Password Manager allow users to save their complex, hard-to-remember passwords in an encrypted “vault” instead of unsafely writing them down on sticky notes. Since users tend to compromise their safety for the sake of convenience, be sure to help them put convenient tools in their hands that will keep them safe.
Watch accounts in real-time for strange activity: Odd login locations, excessive login attempts etc. Work to find trends in unusual activity and take measures to block any potential attackers in real-time. Look out for IP address blocks, account lockdown, and contact users to determine if account activity is legitimate (if it looks suspicious).
How Users Can Strengthen Passwords Against Brute Force Attacks
As a user, you can do a lot to support your protection in the digital world. The best defense against password attacks is ensuring that your passwords are as strong as they can be.
Brute force attacks rely on time to crack your password. So, your goal is to make sure your password slows down these attacks as much as possible, because if it takes too long for the breach to be worthwhile… most hackers will give up and move on.
Here are a few ways you can strength passwords against brute attacks:
Longer passwords with varied character types. When possible, users should choose 10-character passwords that include symbols or numerals. Doing so creates 171.3 quintillion (1.71 x 1020) possibilities. Using a GPU processor that tries 10.3 billion hashes per second, cracking the password would take approximately 526 years. Although, a supercomputer could crack it within a few weeks. By this logic, including more characters makes your password even harder to solve.
Elaborate passphrases. Not all sites accept such long passwords, which means you should choose complex passphrases rather than single words. Dictionary attacks are built specifically for single word phrases and make a breach nearly effortless. Passphrases — passwords composed of multiple words or segments — should be sprinkled with extra characters and special character types.
Create rules for building your passwords. The best passwords are those you can remember but won’t make sense to anyone else reading them. When taking the passphrase route, consider using truncated words, like replacing “wood” with “wd” to create a string that makes sense only to you. Other examples might include dropping vowels or using only the first two letters of each word.
Stay away from frequently used passwords. It’s important to avoid the most common passwords and to change them frequently.
Use unique passwords for every site you use. To avoid being a victim of credential stuffing, you should never reuse a password. If you want to take your security up a notch, use a different username for every site as well. You can keep other accounts from getting compromised if one of yours is breached.
Use a password manager. Installing a password manager automates creating and keeping track of your online login info. These allow you to access all your accounts by first logging into the password manager. You can then create extremely long and complex passwords for all the sites you visit, store them safely, and you only have to remember the one primary password.
If you’re wondering, “how long would my password take to crack,” you can test passphrase strength at https://password.kaspersky.com.
Kaspersky Internet Security received two AV-TEST awards for the best performance & protection for an internet security product in 2021. In all tests Kaspersky Internet Security showed outstanding performance and protection against cyberthreats.
Hi, this is Shariq Kazmi a digital marketer with more than 4 years of experience and currently following $350M acquisition.
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I am a professional content writer.
Exploring the Different Types of Jersey Mounts at Sport Displays
Jersey mounts are an excellent way to display and preserve sports jerseys, whether they hold sentimental value or are cherished collectibles. From professional sports teams to personal memorabilia, Sport Displays offer a visually appealing way to showcase these cherished garments. In this article, we will explore the various types of jersey mounts available, each offering unique features and benefits. Understanding the different options will help you make an informed decision when selecting the perfect display method for your prized jersey.
Traditional Frame Mounts:
Traditional frame mounts are a classic choice for displaying jerseys. These mounts involve framing the jersey in a shadow box or a deep frame, creating a three-dimensional effect. The jersey is carefully folded or arranged to showcase the front or back, and sometimes both, depending on personal preference. The frame is usually equipped with UV-protected glass to shield the fabric from harmful sunlight, ensuring long-term preservation.
Hang Jersey On Wall: Once framed, the jersey can be easily hung on a wall, becoming a focal point of any room.
Hanger mounts offer a more minimalist and contemporary approach to jersey display. With hanger mounts, the jersey is hung on a sturdy hanger and attached to a backing board. This method provides a clean, sleek look, allowing the jersey to take center stage. Jersey Display Hanger: The hanger mount allows you to hang the jersey on the wall, providing a prominent and eye-catching display.
Pinned mounts involve securing the jersey to a backing board using discreet pins or clips. This method allows for flexibility in arranging the jersey, as it can be easily adjusted or repositioned if desired. Pinned mounts offer a secure display while providing the freedom to showcase specific areas of interest, such as player signatures or patches. You can hang the pinned jersey on the wall using hooks or nails, creating an artistic arrangement.
Mannequin mounts provide a unique and lifelike display for jerseys. A specially designed mannequin torso is used to dress and present the jersey, creating a dynamic and realistic effect. This method is often favored when showcasing jerseys with intricate designs, sleeve details, or shoulder patches. The mannequin-mounted jersey can be placed on a display stand against a wall, offering a striking presentation.
Customized Display Cases:
For those seeking a more customized approach, display cases offer a comprehensive solution. Display cases are designed specifically for jersey presentation and can be tailor-made to fit individual preferences. These cases provide full protection from dust, UV rays, and moisture, ensuring optimal preservation. Display cases can be wall-mounted, allowing you to hang the jersey on the wall while keeping it safe and beautifully displayed.
When it comes to displaying jerseys, there is a wide array of options to choose from, each with its unique features and benefits. Whether you prefer the classic elegance of a traditional frame mount, the contemporary simplicity of a hanger mount, the versatility of pinned mounts, the lifelike presentation of mannequin mounts, or the customized protection of display cases, there is a perfect jersey mount to suit your needs.
By selecting the right mount, you can showcase your favorite sports memorabilia and Hang Jersey On Wall with pride, creating an impactful display that captures attention and adds a touch of sophistication to your space.
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