Instagram is one of the most popular social media sharing applications with more than 800 million monthly users. Most people we know on Instagram; examines the photos among the posts, shares their own photos and sends comments and likes. In fact, all this is done by users hourly. Despite being such a popular social media platform that allows you to reach everyone in the world, there are still questions about how Instagram should be used to reach its highest potential. How people become popular on Instagram?

How can we start building an audience on Instagram? Or how can we get more likes for our posts? Is it really possible to become popular on Instagram or is it just a scam? Are you secretly dreaming of being popular on your favorite app? Wondering how your favorite Instagram accounts got so big?

Let’s examine together the ways to be better and more effective on Instagram, how you can become popular on Instagram or how you can take your profile to the next level. There are certain strategies you should use to achieve all these goals. Here are these tactics:

1. Do extensive and serious research.

As in every other field, it is very important to set logical and realistic goals that you can reach on Instagram. To refresh your Instagram account, start by reviewing your favorite accounts. What do you like about the feeds of these favorite accounts and how can you integrate these factors differently and better into your own account? Decide what the aesthetic tone of your Instagram profile will be like. In order to do this, the content you will share on your profile must be in certain color tones. For example, white, pastel tones or dark earth tones… People like profiles that are appealing to the eye and that achieve a certain visual consistency. Thanks to the Preview application, you can test the content you will share and test how it will appear on your profile after sharing. This way, you can better organize your feed in a way that appeals to the eye in certain color tones.

Ask yourself this question: What story do you want to tell the world about yourself? Examine your Instagram idols to identify factors that will help you answer this question. When reviewing other users’ profiles, note which hashtags they prefer, how they interact with their followers, and how often they post content.

2. Pay more attention to quality as possible

Take great photos. Yes, we know that it is something that is easy to say but not easy to do. However, there are very simple ways to improve your photography skills. They will help you to become popular on Instagram.

Fill your Instagram profile with quality photos that other users will want to see. Thoughtfully selected quality photos allow you to capture a certain aesthetic in your profile, so you attract core users who will form your audience.

There are millions of apps to help you when it comes to photo editing. Among the most popular photo editing apps are Snapseed, VSCO, and A Color Story. You can choose these applications, but do not use Instagram’s own filters and always be careful to choose third-party photo editing applications. Increase the contrast, straighten your photo and add your own personal touch to your photo.

You can get more likes thanks to the beautiful photos taken in vivid and different colors. Remember that the key to great photography is light. Try to draw other users’ attention to your own profile by trying to take vertical photos as well. In that way you will become popular on Instagram.

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3. Use hashtags sensibly

Anything you can type with your keyboard and come to mind can be used as hashtags. However, you need to think strategically to benefit from hashtags in the most ideal and healthy way. #So you don’t have to #use #every #hasthtag!

Instagram allows you to add up to 30 hashtags per content post. But it is better to choose the 12 most preferred hashtags related to the subject of the photo you will share. The objects in the photo, the brand and model of the camera you used while taking the photo, the location where you took the photo and the applications you use while editing the photo are the ideal starting points for hashtag selections. You can also get hashtag suggestions through a third-party service called Focalmark and copy and paste them into your posts.

Information about how popular a hashtag is on Instagram and how much it is used in total, will appear while writing the hashtags. Be careful to choose hashtags that are not overly popular but have moderate popularity. When you use hashtags like #cute or #travel, you won’t get the attention you want because everything you add will be lost among other shares, just as you post on these hashtags that have gained high popularity. A well thought out, strategic and smart hashtag; It is a hashtag that is frequently searched about but also not shared much.

4. Focus on capturing interaction

Thanks to interactions, you allow your audience to get to know you. Or at least they know a version of you. Try telling a story in a content you will share on Instagram. Share the sentences that will describe your photo as a caption, not in the photo. When commenting on a content you like very much that has been shared by another account, express your thoughts clearly and add personality to your comment so that your comment is not perceived as spam.

If you’ve traveled abroad or visited a local place, you’ll be giving your account a huge advantage by interacting with the local community. Connect with the audience around you using geotags and localized hashtags because these people may be interested in content shared by others from their location.

How often you should share your content is also of great importance. Determine the most suitable hour for you and determine which hours your followers are more active. The frequency of sharing also varies according to the type of content you will publish. You can post one to three times a day, but never compromise on quality.

It will be in your best interest to follow the accounts that share similar content with you and that you like very much. In addition, by following other users who follow those accounts, you can draw attention to your Instagram profile. Thanks to this method, the visibility of your Instagram profile will increase and new followers will have easier access to your profile. In that way, you will become very popular on Instagram.

5. Remember the things you shouldn’t do!

Do not spam and regram other people’s content. Do not lose your character and features that make you who you are on Instagram. Instagram is just an app to share your life, not a replacement for your life.

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