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How is Customer Retention Important for Increasing Profitability?




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Acquiring a customer has a certain cost to the company, which is easy to acquire if you have an efficient marketing team. The real challenge for businesses is to create a strong relationship with clients to sustain and retain them. The customers can get easily associated and dissociated with the company.  

If you get repetitive and referral business from your existing customers then they are happy with your services. And if the majority of your customers shop at your outlet just once; then you need to change the process, products, or services. The best CRM software will help build a strong relationship with the customer and retain them for a longer period. In this blog, we will cover the importance of customer retention to increase profitability.  


How does customer retention increase profitability?  


Higher return on investment:    

As discussed earlier, customer acquisition has a certain cost to the company, which an organization does as an investment. Every business owner or leader does an investment thinking about he will get returns on it. If you can successfully acquire the customer and give them the best shopping and aftersales experience. Additionally, if your products and services are excellent which have a lesser drawback. That’s it; you do not need anything extra to retain the customer. Furthermore, the CRM software will centralize everything on one platform, which will help your team to strengthen their relationship with clients.  As there is only a one-time investment in customer acquisition and get repetitive business; it will result in a higher ROI.  


Loyal customer base:    

Loyal customers are unpaid brand ambassadors who will spread positive word about your products and services. No one can deny that referral customer is the easiest to convince because they already have a positive brand image created by your loyal client.  As you getting publicity for free you do not have to spend extra money to acquire this customer which will add to your profits.  


Business expansion:    

If you have loyal and honest customers that have a positive image of your brand, no one other than you can change their perception. As you will get repetitive and referral bonuses from your existing customers, no one can stop your business expansion. Moreover, the best CRM software in India will help; to acquire a loyal customer base, then you can use the profits to penetrate; a new market. Penetration of a new customer base or market will help your business expand to different horizons.  


What retention strategies will help to increase the profits?   

As we discussed the advantages of customer retention, now; let us dive deep into the strategies that will help achieve this goal.  


Identify the customer requirement to suffice them:    

The market and customer trends or preferences are changing with time businesses must understand them. Once you understand, the demand you can modify your products and services to suffice them. The top CRM software in India will help track the market and customer trends and analyze them to make the necessary changes. If you evolve your products and services, it will be easy to retain your customers.  


Efficiently engage with your customers:    

It is not like that you sell a product to the customer, and your work is over at that point. Well, it is the start of the relationship between your brand and the customers. Businesses can use strategies like events, campaigns, sales and collect feedback to engage with the customer. The cloud-based CRM software; will help to effectively engage with your customer with relevancy, which will help retain them.  


Benefit the loyal customers:    

A loyalty and rewards program are a perfect way to show your customers that you care about them and appreciate their business. The CRM software solution will help to design and maintain a loyalty program that helps in customer retention.  


Seize; cross-sell and upsell opportunities:    

Other than acquiring new clients, organizations can make more revenue; by doing cross-sell, upsell, and add services to the package. The best CRM software will help to identify and seize the cross-sell and upsell opportunities. This strategy will help you retain the customer and make more revenue to increase the profitability of your business.  


Implement drip emails:    

Drip email marketing is an efficient way to connect with your customers regularly and let them know about the offers, discounts, and deals. Drip email will help to remind the customer about your brand and increase the conversion rate. The CRM software will help to automate the drip email marketing campaign and send an email to your entire database within a single click.  


Train your team to retain customers:    

Other than all the above strategies, the most effective one is to train your employees on how to retain them. Because your employees are facing and interacting with the customers and human connection cannot; be replaced with offers or technology. If your team is efficiently trained on how to retain customers then will be a higher retention rate.  



Many business leaders and experts agree that higher customer retention; will have a higher return on investment, which will increase your profits. Implementation of the best CRM software in India; will help strengthen your customer relationship and increase; your revenue. 

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Which is better for Real Estate: SEO or PPC Ads?




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Real estate agents and brokers are always looking for the most effective digital marketing agencies to attract potential home buyers and sellers. Two of the most common options utilized are search engine optimization (SEO) and pay-per-click (PPC) advertising. However, the question remains – which is a better investment for real estate companies, SEO or PPC ads? In this article, we will explore the key differences between SEO and PPC and how each can benefit real estate marketing efforts.

SEO vs PPC: The Basics

Let’s start with defining SEO and PPC. SEO refers to the process of optimizing web pages and content to rank higher in organic (non-paid) search engine results pages (SERPs). The goal is to attract free traffic from search engines like Google through relevant, high-quality content and technical optimizations. PPC advertising, on the other hand, focuses on paying to display ads in search results or on other sites through ad networks like Google Ads. With PPC, advertisers only pay when a user clicks on their ad.

SEO is a long-term strategy that takes time to see results, as search engines are constantly changing their algorithms. PPC provides more immediate access to traffic but requires an ongoing advertising budget. SEO helps build brand awareness and authority over time through free exposure, while PPC focuses only on clicks and conversions without building brand equity.

Benefits of SEO for Real Estate

For real estate companies and agents, SEO offers several advantages compared to PPC:

  • Lower Costs – SEO is a one-time cost of optimizing content while PPC has continuous advertising fees. SEO saves money in the long run.
  • Targeted Traffic – SEO targets specific geographic areas and property types more effectively since search habits vary locally. PPC reaches broader audiences.
  • Trust and Authority – High organic rankings signal credibility and build trust with customers over time versus paid ads. This is important in real estate.
  • Extended Exposure – SEO content remains live indefinitely versus temporary PPC campaign durations, providing ongoing leads.
  • Synergistic Content – SEO content like guides, and neighborhood pages strengthen branding while PPC is generally just click-based ads.
  • Data and Insights – SEO affords to analyze search terms and page analytics to optimize. PPC provides less proprietary data and insights.

Benefits of PPC for Real Estate

However, PPC also has its advantages for certain real estate marketing goals:

  • Immediate Traffic – PPC delivers traffic right away without the months-long SEO ramp-up period. Good for time-sensitive listings.
  • Targeted Audiences – PPC allows ultra-targeting demographics, property interests, locations, etc. SEO targeting is broader.
  • Tracking and Optimization – PPC provides granular tracking of campaign, ad, keyword, and device performance for constant A/B testing and optimization.
  • New Listings and Inventory – PPC is ideal for promoting fresh listings and keeping inventory top-of-mind versus the patience required with SEO.
  • Lead Volume – When budget allows, PPC often outperforms SEO initially in raw lead generation and appointments booked.
  • Seasonal Campaigns – PPC facilitates focusing resources around busy seasons like spring/summer versus set-it-and-forget-it SEO.

So in summary, SEO is well-suited for sustained brand awareness, market position, and steady organic leads. PPC delivers prompt traffic but ongoing investment is required. A balanced approach using both is often most effective for real estate goals.


Q: Which will get me more leads as a real estate agent – SEO or PPC?

A: In the long run, a successful SEO strategy will generate a larger volume of high-quality leads. But PPC can outperform SEO initially in raw lead numbers if the budget is high enough. Both should be used together for maximum lead generation.

Q: How long does it take to see results from SEO?

A: Most SEO experts estimate it takes a minimum of 3-6 months to begin seeing some results from SEO efforts, as Google’s algorithms are complex. Significant improvements may take 9-12 months. Results also depend on industry, competition level, and optimization thoroughness.

Q: Is SEO or PPC better for selling new listings?

A: PPC is generally a faster route to promoting new listings and inventory due to its immediate traffic. However, SEO content-supporting listings can still help over the long haul. An ideal strategy uses PPC initially and then transitions to SEO as the listing seasons.


In conclusion, both SEO and PPC advertising have clear benefits for real estate companies, but which is “better” depends entirely on marketing goals and budget. A truly optimized strategy leverages the strengths of both – using SEO for ongoing brand equity and organic lead generation supplemented by tactical PPC campaigns for short-term inventory goals, seasonal periods, and new developments requiring prompt attention. The most successful real estate marketing programs incorporate SEO and PPC advertising together rather than considering them an either/or choice. With data-driven optimization, real estate professionals can maximize traffic and leads from digital channels.

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Choose The Best Amazon Repricing Strategies




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Alpha Repricer, a cutting-edge solution designed specifically for Amazon merchants, allows you to take advantage of the power of dynamic pricing. Their technology employs advanced Amazon repricing strategies that adjust to market movements every 2 minutes to maximise your profitability. Stay ahead of the competition by easily customizing repricing rules depending on your own company requirements. Alpha Repricer enables you to intentionally beat or match competitor prices, ensuring that your products are always competitively priced. Setting up your repricing plan is simple with the user-friendly interface of Alpha Repricer. Sign up in under 60 seconds, with no upfront billing information necessary. Alpha Repricer’s advanced repricing solutions can help you grow your Amazon business.

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