Although SEO and copywriting are disciplines that are undoubtedly in fashion, not everyone knows the specific function of SEO copywriting. The reason is that the companies that provide the best SEO services in Canada include copywriting in their overall SEO plans and packages.
For this reason, we have thought that it may be interesting to explain some SEO copywriting techniques aimed at maximizing traffic to your website so that the increase in sales will have to occur sooner or later.
So, if you want to sell more, and generate content of interest, pay close attention to this post.
What is SEO copywriting?
Broadly speaking, we can say that SEO copywriting is the persuasive capacity of your website’s content for your users.
Delving deeper into SEO copywriting, we can add that this discipline is responsible for writing persuasive texts, generating more sales, and are also capable of better positioning in search engines.
Therefore, SEO copywriting pursues two different but complementary objectives:
Positioning: appear at the top of the search engine through the intelligent use of keywords.
Sales: orienting the texts to SEO optimization, so that they attack opportunity keywords that users use when they want to buy a product or service.
You must ensure that search engines find your content interesting. It helps gain visibility and improve positioning, thus attracting more potential customers and increasing sales.
SEO copywriting involves a lot of work before content creation:
- Study of main keywords
- Study of long-tail keywords
- Study of semantic keywords and synonyms
- Control of keyword densities in the text
- Correct assignment of keywords in goals such as H1, H2, alt, titles, description
- Extensive writing. Every year that passes, experts increase the optimal length of a text for its positioning. It started with 300 words, and now we are at 800.
And all this is achieved using advanced SEO analysis tools, which can be a problem. However, hiring the best digital marketing agency in Canada for the best SEO services can be the best solution.
Why is SEO copywriting important? With SEO copywriting, you will get the number of visitors to your website, store, or portal to grow and increase the chances of the sale of your products.
However, the companies cannot provide the best SEO services in Canada without a great team. So, if you don’t have the time, money, or inclination to be or pay for a copywriting or SEO expert, does that mean you have to give up the benefits of both?
Therefore, it means you have to do it differently. Partnering with the best digital marketing agency in Canada allows you to work differently and acquire the best results through top-notch SEO services in Canada.
So let’s see how to implement an efficient SEO copywriting process for your website in two phases.
1st Phase of SEO copywriting: free copywriting
The first thing you should do is search Google for the product or service you want to target. Next, you have to provide a product name that appears on the first page, as descriptive as possible. Then, you write —or hire a copywriter to write— a text of 250 or 300 words, which is descriptive without thinking about keywords, secondary keywords, semantics, density, bold, or any other SEO aspect.
You only need to generate a good text that describes the product or service with all essential information. In short, what Google asks for: is a text designed for the user.
Once you have done this, repeat the same action with more products from your website.
In the case of stores with a very wide range of products, the work may be greater. However, the reward will be directly proportional to the effort you dedicate: the more items your store has like this, the more traffic you will get.
2nd phase of SEO copywriting: selective optimization using keywords of opportunity
The objective of this phase is to optimize some keywords according to Google.
Normally, the texts that compete in the SERPs end up being very similar, containing the same secondary keywords with more searches, and therefore, they have to compete with each other.
But you have done a different form of SEO copywriting, with totally free and different title and content writing. And this will pay off after a few weeks. It will then be Google that will tell you which secondary words you should work on to increase traffic by up to 40% per product.
Keywords of opportunity in SEO copywriting
Those high-impression keywords are what we call Opportunity Keywords. These are the words that have
- Many searches.
- Not been written in the text of your article.
When someone searches for that opportunity keyword, your product appears on the first page, between positions 5-10.
All you have to do now is search for that opportunity keyword on Google and see which product in your online store ranks for that keyword.
Editing the text and typing that opportunity keyword naturally into the text is basic. You will see how in a matter of days, your product will go from position 5-10 to 1-3. And also, since it is a word with many searches, it will significantly increase your traffic.
As you can see, you make changes only in those that you are 100% sure will benefit your website. The reason is that Google itself is telling you what you should optimize.
Final SEO copywriting considerations
Diluting resources on many fronts is the most common mistake made by people running an online store.
If you have just opened an online store with Shopify, you should focus efforts and resources on the real objectives of your store, which are none other than selling the largest number of products.
That way, you can make money.
