How Do Google’s Main Web Technologies Impact SEO?
A set of specific factors Google considers important in the overall user experience of a webpage is called core web vitals. These are made up of three specific user interactions and page speed measurements, and they are
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
- Largest Contentful Paint (LCP)
You can also say that the core Web Vital is a subset factor of Google’s page experience score that is shaping the overall UX of your page. To search the main Web Vital data for a site, go to the Enhancements section of the Google Search Console account.
Importance of core web vitals
You will be surprised to know that Google has plans to make the page experience an official ranking factor. Along with page experience, Google also considers other factors such as HTTPS, mobile-friendliness, safe browsing and lack of interstitial pop-ups for user experience. In addition, core web vitals will be very important for any page’s user experience score. The Digital Marketing Agency Seattle also assists their clients for all core web vitals.
It would be fair to say that core web vitals are going to make the biggest contribution to the page experience score. You should also understand that if your website’s page experience score is good, it does not mean that you will push the amazing website to the number one position in Google. In fact, it is one of the many factors that are used for ranking sites. So, if you want to improve your page’s UX score then it is great and for this you have to increase the core web Vital score of your page. Read this guide to learn more about the three main Web Vital and how you can improve them.
Largest Contentful Paint (LCP)
LCP is the factor that measures the time it takes to load a page for the real user to see. In simple terms, it is the time from clicking the page link to the point where most of the content is loaded on the screen. LCP is different from page speed measurements such as First Contextual Paint and TTFB. The LCP mainly focuses on what appears on the screen and interacts with the page. To check LCP scores, you need to use Google Pagespeed Insights, where it will show areas of improvement and show how your page will perform in the real world.
You can use LCP data on your entire website, so instead of analyzing the website’s random pages one by one, you will get a list of good, bad URLs and other things. There are specific LCP guidelines which are divided into Good, Needs Improvement and Poor. If the page’s LCP hits 2.5 seconds or less, that’s good. If the LCP is greater than 2.5 seconds and less than 4.2 seconds, it needs to be improved and worse than it is.
Improving LCP is not as easy as it seems to require a lot of hard work, but here are some things you can do to improve website LCP:
- Remove all unnecessary third-party scripts as this may slow down the page.
- You need to upgrade web hosting because better hosting means faster overall load time.
- Set up lazy loading in the page, which means that when someone scrolls down your page the images will load which will ultimately help you get a faster LCP.
- Remove all large page elements that may slow down your page’s LCP.
- Reduce heavy CSS that are delaying LCPs.
First Input Delay (FID)
Once your page acquires FCP, you must answer a question: Can users interact with your page? FID measures the time taken by a user to interact with your page and the interactions involved are:
- Choose an option from the menu
- Click on the site navigation link
- Enter email in field
- Open the Accordion text on the smartphone.
The FID is essential because Google takes into account how users interact with websites. The time it takes for something to happen on your page is technically measured by the FID. It may look like it is a page speed score, but it goes even further because it measures the time it takes for users to actually do something on your page. FID is a very big thing for login and sign up or any other page where the user has to click on something. Digital marketing agency Seattle can help you improve your site’s FID score in the following ways:
- Remove non-critical third-party scripts such as heatmap, Google Analytics, etc. as this may negatively affect the FID.
- Try to use browser cache as it will help in loading the content of the page faster.
Cumulative Layout Shift (CLS)
How static the page is after loading is called cumulative layout shift (CLS). If an element of your page rotates when the page is loaded, then its CLS will be high, which will be bad for your page. Everyone wants the page element to remain stable after your page is loaded, thus the user does not need to look at your page again.
There are a few things you can do to reduce your page’s CLS:
- You need to use any media, be it videos, GIFs, infographics, and set-size images so that the browser can know what size the element will take on that page.
- Make sure that there is reserved space for the advertising element because you do not want the ads to push the content down on the page and if you want, you can hire dedicated UI UX designer for this.
- Also, add a new UI element to its specific location so that users know where it is. If you don’t know how to do this, you can again hire dedicated UI UX designer.
In simple words, you can say that Core Web Vitals is trying to measure user experience. So, it can be said, the better your page’s UX, the better the page’s experience score.
Brute Force Attack: Definition and Examples
What’s a Brute Force Attack?
A brute force attack uses trial-and-error to guess login info, and encryption keys, or find a hidden web page. Hackers work through all possible combinations hoping to guess correctly.
These attacks are done by ‘brute force’ meaning they use excessive forceful attempts to try and ‘force’ their way into your private account(s).
This is an old attack method, but it’s still effective and popular with hackers. Because depending on the length and complexity of the password, cracking it can take anywhere from a few seconds to many years. Looking for a reliable hosting provider? check the Kinsta alternative now.
What do hackers gain from Brute Force Attacks?
Brute force attackers have to put in a bit of effort to make these schemes pay off. While technology does make it easier, you might still question: why would someone do this?
Here’s how hackers benefit from brute force attacks:
- Profiting from ads or collecting activity data
- Stealing personal data and valuables
- Spreading malware to cause disruptions
- Hijacking your system for malicious activity
- Ruining a website’s reputation
Profiting from ads or collecting activity data.
Hackers can exploit a website alongside others to earn advertising commissions. Popular ways to do this include:
- Putting spam ads on a well-traveled site to make money each time an ad is clicked or viewed by visitors.
- Rerouting a website’s traffic to commissioned ad sites.
- Infecting a site or its visitors with activity-tracking malware — commonly spyware. Data is sold to advertisers without your consent to help them improve their marketing.
Stealing personal data and valuables.
Breaking into online accounts can be like cracking open a bank vault: everything from bank accounts to tax information can be found online. All it takes is the right break-in for a criminal to steal your identity, money, or sell your private credentials for profit. Sometimes, sensitive databases from entire organizations can be exposed in corporate-level data breaches.
Spreading malware to cause disruptions for the sake of it.
If a hacker wants to cause trouble or practice their skills, they might redirect a website’s traffic to malicious sites. Alternatively, they may directly infect a site with concealed malware to be installed on visitor’s computers.
Hijacking your system for malicious activity.
When one machine isn’t enough, hackers enlist an army of unsuspecting devices called a botnet to speed up their efforts. Malware can infiltrate your computer, mobile device, or online accounts for spam phishing, enhanced brute force attacks and more. If you don’t have an antivirus system, you may be more at risk of infection.
Ruining a website’s reputation.
If you run a website and become a target of vandalism, a cybercriminal might decide to infest your site with obscene content. This might include text, images, and audio of a violent, pornographic, or racially offensive nature.
Types of Brute Force Attacks
Each brute force attack can use different methods to uncover your sensitive data. You might be exposed to any of the following popular brute force methods:
- Simple Brute Force Attacks
- Dictionary Attacks
- Hybrid Brute Force Attacks
- Reverse Brute Force Attacks
- Credential Stuffing
Simple brute force attacks: hackers attempt to logically guess your credentials — completely unassisted from software tools or other means. These can reveal extremely simple passwords and PINs. For example, a password that is set as “guest12345”.
Dictionary attacks: in a standard attack, a hacker chooses a target and runs possible passwords against that username. These are known as dictionary attacks. Dictionary attacks are the most basic tool in brute force attacks. While not necessarily being brute force attacks in themselves, these are often used as an important component for password cracking. Some hackers run through unabridged dictionaries and augment words with special characters and numerals or use special dictionaries of words, but this type of sequential attack is cumbersome.
Hybrid brute force attacks: these hackers blend outside means with their logical guesses to attempt a break-in. A hybrid attack usually mixes dictionary and brute force attacks. These attacks are used to figure out combo passwords that mix common words with random characters. A brute force attack example of this nature would include passwords such as NewYork1993 or Spike1234.
Reverse brute force attacks: just as the name implies, a reverse brute force attack reverses the attack strategy by starting with a known password. Then hackers search millions of usernames until they find a match. Many of these criminals start with leaked passwords that are available online from existing data breaches.
Credential stuffing: if a hacker has a username-password combo that works for one website, they’ll try it in tons of others as well. Since users have been known to reuse login info across many websites, they are the exclusive targets of an attack like this.
Tools Aid Brute Force Attempts
Guessing a password for a particular user or site can take a long time, so hackers have developed tools to do the job faster.
Automated tools help with brute force attacks. These use rapid-fire guessing that is built to create every possible password and attempt to use them. Brute force hacking software can find a single dictionary word password within one second.
Tools like these have workarounds programmed in them to:
- Work against many computer protocols (like FTP, MySQL, SMPT, and Telnet)
- Allow hackers to crack wireless modems.
- Identify weak passwords
- Decrypt passwords in encrypted storage.
- Translate words into leetspeak — “don’thackme” becomes “d0n7H4cKm3,” for example.
- Run all possible combinations of characters.
- Operate dictionary attacks.
Some tools scan pre-compute rainbow tables for the inputs and outputs of known hash functions. These “hash functions” are the algorithm-based encryption methods used to translate passwords into long, fixed-length series of letters and numerals. In other words, rainbow tables remove the hardest part of brute force attacking to speed up the process.
GPU Speeds Brute Force Attempts
Tons of computer brainpower is needed to run brute force password software. Unfortunately, hackers have worked out hardware solutions to make this part of the job a lot easier.
Combining the CPU and graphics processing unit (GPU) accelerates computing power. By adding the thousands of computing cores in the GPU for processing, this enables the system to handle multiple tasks at once. GPU processing is used for analytics, engineering, and other computing-intensive applications. Hackers using this method can crack passwords about 250 times faster than a CPU alone.
So, how long would it take to crack a password? To put it in perspective, a six-character password that includes numbers has approximately 2 billion possible combinations. Cracking it with a powerful CPU that tries 30 passwords per second takes more than two years. Adding a single, powerful GPU card lets the same computer test 7,100 passwords per second and crack the password in 3.5 days.
Steps to Protect Passwords for Professionals
To keep yourself and your network safe, you’ll want to take your precautions and help others do so as well. User behavior and network security systems will both need reinforcement.
For IT specialists and users alike, you’ll want to take a few general pieces of advice to heart:
- Use an advanced username and password. Protect yourself with credentials that are stronger than admin and password1234 to keep out these attackers. The stronger this combination is, the harder it will be for anyone to penetrate it.
- Remove any unused accounts with high-level permissions. These are the cyber equivalent of doors with weak locks that make breaking in easy. Unmaintained accounts are a vulnerability you can’t risk. Throw them away as soon as possible.
Once you’ve got the basics down, you’ll want to bolster your security and get users on board.
We’ll begin with what you can do on the backend, then give tips to support safe habits.
Passive Backend Protections for Passwords
High encryption rates: to make it harder for brute force attacks to succeed, system administrators should ensure that passwords for their systems are encrypted with the highest encryption rates possible, such as 256-bit encryption. The more bits in the encryption scheme, the harder the password is to crack.
Salt the hash: administrators should also randomize password hashes by adding a random string of letters and numbers (called salt) to the password itself. This string should be stored in a separate database and retrieved and added to the password before it’s hashed. By salting the hash, users with the same password have different hashes.
Two-factor authentication (2FA): additionally, administrators can require two-step authentication and install an intrusion detection system that detects brute force attacks. This requires users to follow-up a login attempt with a second factor, like a physical USB key or fingerprint biometrics scan.
Limit number of login re-tries: limiting the number of attempts also reduces susceptibility to brute-force attacks. For example, allowing three attempts to enter the correct password before locking out the user for several minutes can cause significant delays and cause hackers to move on to easier targets.
Account lockdown after excessive login attempts: if a hacker can endlessly keep retrying passwords even after a temporary lockout, they can return to try again. Locking the account and requiring the user to contact IT for an unlock will deter this activity. Short lockout timers are more convenient for users, but convenience can be a vulnerability. To balance this, you might consider using the long-term lockdown if there are excessive failed logins after the short one.
Throttle rate of repeated logins: you can further slow an attacker’s efforts by creating space between each single login attempt. Once a login fails, a timer can deny login until a short amount of time has passed. This will leave lag-time for your real-time monitoring team to spot and work on stopping this threat. Some hackers might stop trying if the wait is not worth it.
Required Captcha after repeated login attempts: manual verification does stop robots from brute-forcing their way into your data. Captcha comes in many types, including retyping the text in an image, checking a checkbox, or identifying objects in pictures. Regardless of what you use, you can use this before the first login and after each failed attempt to protect further.
Use an IP denylist to block known attackers. Be sure that this list is constantly updated by those who manage it.
Active IT Support Protections for Passwords
Password education: user behavior is essential to password security. Educate users on safe practices and tools to help them keep track of their passwords. Services like Kaspersky Password Manager allow users to save their complex, hard-to-remember passwords in an encrypted “vault” instead of unsafely writing them down on sticky notes. Since users tend to compromise their safety for the sake of convenience, be sure to help them put convenient tools in their hands that will keep them safe.
Watch accounts in real-time for strange activity: Odd login locations, excessive login attempts etc. Work to find trends in unusual activity and take measures to block any potential attackers in real-time. Look out for IP address blocks, account lockdown, and contact users to determine if account activity is legitimate (if it looks suspicious).
How Users Can Strengthen Passwords Against Brute Force Attacks
As a user, you can do a lot to support your protection in the digital world. The best defense against password attacks is ensuring that your passwords are as strong as they can be.
Brute force attacks rely on time to crack your password. So, your goal is to make sure your password slows down these attacks as much as possible, because if it takes too long for the breach to be worthwhile… most hackers will give up and move on.
Here are a few ways you can strength passwords against brute attacks:
Longer passwords with varied character types. When possible, users should choose 10-character passwords that include symbols or numerals. Doing so creates 171.3 quintillion (1.71 x 1020) possibilities. Using a GPU processor that tries 10.3 billion hashes per second, cracking the password would take approximately 526 years. Although, a supercomputer could crack it within a few weeks. By this logic, including more characters makes your password even harder to solve.
Elaborate passphrases. Not all sites accept such long passwords, which means you should choose complex passphrases rather than single words. Dictionary attacks are built specifically for single word phrases and make a breach nearly effortless. Passphrases — passwords composed of multiple words or segments — should be sprinkled with extra characters and special character types.
Create rules for building your passwords. The best passwords are those you can remember but won’t make sense to anyone else reading them. When taking the passphrase route, consider using truncated words, like replacing “wood” with “wd” to create a string that makes sense only to you. Other examples might include dropping vowels or using only the first two letters of each word.
Stay away from frequently used passwords. It’s important to avoid the most common passwords and to change them frequently.
Use unique passwords for every site you use. To avoid being a victim of credential stuffing, you should never reuse a password. If you want to take your security up a notch, use a different username for every site as well. You can keep other accounts from getting compromised if one of yours is breached.
Use a password manager. Installing a password manager automates creating and keeping track of your online login info. These allow you to access all your accounts by first logging into the password manager. You can then create extremely long and complex passwords for all the sites you visit, store them safely, and you only have to remember the one primary password.
If you’re wondering, “how long would my password take to crack,” you can test passphrase strength at https://password.kaspersky.com.
Kaspersky Internet Security received two AV-TEST awards for the best performance & protection for an internet security product in 2021. In all tests Kaspersky Internet Security showed outstanding performance and protection against cyberthreats.
Hi, this is Shariq Kazmi a digital marketer with more than 4 years of experience and currently following $350M acquisition.
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I am a professional content writer.
Exploring the Different Types of Jersey Mounts at Sport Displays
Jersey mounts are an excellent way to display and preserve sports jerseys, whether they hold sentimental value or are cherished collectibles. From professional sports teams to personal memorabilia, Sport Displays offer a visually appealing way to showcase these cherished garments. In this article, we will explore the various types of jersey mounts available, each offering unique features and benefits. Understanding the different options will help you make an informed decision when selecting the perfect display method for your prized jersey.
Traditional Frame Mounts:
Traditional frame mounts are a classic choice for displaying jerseys. These mounts involve framing the jersey in a shadow box or a deep frame, creating a three-dimensional effect. The jersey is carefully folded or arranged to showcase the front or back, and sometimes both, depending on personal preference. The frame is usually equipped with UV-protected glass to shield the fabric from harmful sunlight, ensuring long-term preservation.
Hang Jersey On Wall: Once framed, the jersey can be easily hung on a wall, becoming a focal point of any room.
Hanger mounts offer a more minimalist and contemporary approach to jersey display. With hanger mounts, the jersey is hung on a sturdy hanger and attached to a backing board. This method provides a clean, sleek look, allowing the jersey to take center stage. Jersey Display Hanger: The hanger mount allows you to hang the jersey on the wall, providing a prominent and eye-catching display.
Pinned mounts involve securing the jersey to a backing board using discreet pins or clips. This method allows for flexibility in arranging the jersey, as it can be easily adjusted or repositioned if desired. Pinned mounts offer a secure display while providing the freedom to showcase specific areas of interest, such as player signatures or patches. You can hang the pinned jersey on the wall using hooks or nails, creating an artistic arrangement.
Mannequin mounts provide a unique and lifelike display for jerseys. A specially designed mannequin torso is used to dress and present the jersey, creating a dynamic and realistic effect. This method is often favored when showcasing jerseys with intricate designs, sleeve details, or shoulder patches. The mannequin-mounted jersey can be placed on a display stand against a wall, offering a striking presentation.
Customized Display Cases:
For those seeking a more customized approach, display cases offer a comprehensive solution. Display cases are designed specifically for jersey presentation and can be tailor-made to fit individual preferences. These cases provide full protection from dust, UV rays, and moisture, ensuring optimal preservation. Display cases can be wall-mounted, allowing you to hang the jersey on the wall while keeping it safe and beautifully displayed.
When it comes to displaying jerseys, there is a wide array of options to choose from, each with its unique features and benefits. Whether you prefer the classic elegance of a traditional frame mount, the contemporary simplicity of a hanger mount, the versatility of pinned mounts, the lifelike presentation of mannequin mounts, or the customized protection of display cases, there is a perfect jersey mount to suit your needs.
By selecting the right mount, you can showcase your favorite sports memorabilia and Hang Jersey On Wall with pride, creating an impactful display that captures attention and adds a touch of sophistication to your space.
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