In today’s world, technology is advancing at a significant pace, and the automotive industry is no exception. With the arrival of automotive OTA (Over-The-Air) updates, automobiles are now capable of receiving software updates remotely, without the requirement for physical service visits.
An OTA (Over-The-Air) update in automotive is the remote delivery of new software or firmware to vehicles.
As a result of the increasing number of electric vehicles and connected vehicles, the global automotive OTA updates industry is expected to reach USD 13,959.5 million by the end of this decade.
Developing countries, such as South Korea and China, contribute a significant share to the global automotive OTA updates industry, as they are home to a vast automobile industry.
Moreover, the increasing requirement for passenger vehicles because of the growing traction for electric vehicles, increasing population, and growing adoption rate of smart technologies drive the requirement for automotive OTA updates in these nations.
How Does an Automotive OTA Update Work
To enable OTA updates, vehicles require to be equipped with a telematics control unit, which is a part of the hardware that comprises a mobile communication interface such as LTE or 5G and a memory to store vehicle and driving data. When an update is available, the original equipment manufacturer distributes the software package to its automobiles from a cloud-based server.
Benefits of Automotive OTA Update
The arrival of automotive OTA (Over-The-Air) updates has transformed the way the industry works, and here are some reasons why automotive OTA updates are such a positive development.
Enhanced Vehicle Performance
Automotive OTA updates can improve vehicle performance by fixing software bugs and addressing other issues remotely. In several cases, this can improve the driving experience, making the vehicle more efficient and smoother to operate. Additionally, OTA updates can support addressing any safety concerns that arise from faulty software and can fix them.
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Reduced Downtime and Cost Savings
Automotive OTA updates can save both vehicle manufacturers and owners significant amounts of expenses by reducing the requirement for service visits and physical recalls. Therefore, the interruption for repairs is lessened, and the vehicle can remain on the road.
Better User Experience
With the implementation of OTA updates, vehicle owners can enjoy new features and functionality effortlessly. This enables manufacturers to deliver new features and functionalities into automobiles and keep pace with technological advancements in the industry. Therefore, resulting in an enhanced user experience that increases the value of the automobile and makes it more attractive to potential customers.
Hence, automotive OTA updates are a positive development for the automotive industry, providing several benefits to both vehicle owners and manufacturers. From improved vehicle performance to cost savings, automotive OTA updates are transforming the industry and paving the way for the future of the automotive industry.
With the significantly increasing number of electric vehicles and connected cars, which heavily depend on advanced software, the requirement for OTA updates will continue to increase in the years to come.
Pramod has around 7 years of experience in market research and consulting services for healthcare industry.
