In the dynamic world of event planning and execution, understanding the evolving needs and preferences of event professionals is crucial for companies and event planners looking to make their gatherings unforgettable and seamlessly orchestrated.
In this comprehensive article, we’ll explore the key elements that event professionals are seeking in in-person events like conferences, trade shows, expos, career fairs, etc., Also, we will discuss how they can enhance your event experience. So, let’s dive into the world of event innovation.
What are The Things that Attract the Event Professionals in In-Person Events?
Here are the top things that event planners/organizers consider whenever they are planning an event or want to choose any event tech solution platform to assist them in their journey. So let’s quickly discuss the key metrics from the planner’s point of view for a successful event:
1. Onsite Badge Printing:
Onsite badge printing is a pivotal aspect of event management. It offers event professionals the ability to efficiently manage attendee check-in. Instead of waiting in long lines, attendees can swiftly receive their event badges upon arrival. This not only reduces wait times but also sets a positive tone for the event. Attendees appreciate the convenience, and it’s an excellent opportunity for branding, as badges can be customized with the event’s logo or theme, making them memorable keepsakes.
2. Customized Mobile Event App:
A customized mobile event app is a game-changer for event planners and companies. It serves as a central hub for all event-related information and interactions. Attendees can access the event schedule, speaker profiles, and session details, and even engage in networking activities, all within the app. The customization allows the event’s branding and unique features to shine, providing attendees with a seamless and immersive experience that reflects the event’s identity.
3. QR Code Badge Printing:
QR code badge printing represents a modern, tech-savvy approach to event management. Attendees receive badges embedded with QR codes, which can be scanned for access at various checkpoints throughout the event. This technology reduces the need for physical contact during the check-in process, enhancing safety and efficiency. It’s not only a practical solution but also demonstrates a commitment to the latest event technology trends.
4. Customized Solutions According to Preferences:
Event professionals recognize that one size does not fit all. Customized solutions are a must to cater to the unique needs and preferences of each event. Whether it’s adjusting the seating arrangement, catering options, or the event flow, having the flexibility to tailor these elements to meet specific requirements ensures that the event meets its objectives and stands out as a memorable experience.
5. RFID Technology:
Radio-frequency identification (RFID) technology is a game-changer for event professionals. It enables real-time data capture and provides enhanced access control. RFID badges can be used to track attendee movements, manage entrance to restricted areas, and even offer cashless payment options at event vendors. The technology streamlines event operations and enhances security by providing event organizers with a wealth of data to improve future events.
6. Contactless Check-In Solutions:
In today’s health-conscious climate, contactless check-in solutions have become essential. These systems allow attendees to check in without physical contact with staff or equipment. Whether it’s through QR codes, RFID, or mobile apps, contactless check-in ensures that attendees feel safe and minimizes wait times, thus improving their overall event experience.
7. Onsite Solutions:
Onsite solutions encompass various services and support that are readily available during the event. This includes technical support for equipment and AV setups, logistic assistance, and even dedicated personnel to handle attendee inquiries. By having these services onsite, event professionals can quickly address any issues that arise, ensuring the event runs smoothly and attendees have a hassle-free experience.
8. Turnstile Access:
Turnstile access is particularly beneficial for events with high foot traffic, such as trade shows and conferences. These physical barriers help with crowd management, preventing overcrowding at entrances and exits. They also enhance security by ensuring that only authorized individuals can enter the event premises.
9. Virtual Solutions for Virtual Events:
The concept of hybrid events, combining in-person and virtual components, has gained immense traction. Event professionals are seeking ways to seamlessly integrate virtual attendees into their events. This may involve live streaming sessions, providing virtual networking opportunities, and creating a digital space where remote attendees can engage with event content and other participants. A successful virtual event component extends the reach of the event and maximizes its impact.
10. WhatsApp Automation:
Communication is paramount before, during, and after an event. WhatsApp automation offers a direct and personalized means of communication with attendees. Event professionals can send event updates, reminders, and important information to attendees’ WhatsApp accounts. It can also be used for networking purposes, allowing attendees to connect with peers and event organizers. Automation simplifies the communication process, making it more efficient and engaging for all involved.
11. AI Matchmaking Feature:
Attendee networking is a significant aspect of events. AI matchmaking features use algorithms to suggest potential connections based on attendees’ profiles, interests, and objectives. This not only facilitates networking but also enhances the value of the event for attendees. It ensures that attendees have meaningful interactions with like-minded individuals, making the event a more valuable and productive experience.
12. Event CRM:
Event professionals understand the importance of managing attendee data and interactions. An Event Customer Relationship Management (CRM) system is a powerful tool for tracking and organizing attendee information. It can record interactions, preferences, and feedback, allowing event organizers to tailor their approach and engagement strategies. Post-event, the CRM system aids in follow-up and maintaining relationships with attendees, sponsors, and partners, increasing the event’s long-term impact.
13. Live Streaming:
Live streaming is essential for events with a global or remote audience. It enables event professionals to broadcast event sessions and activities in real time to an online audience. Live streaming extends the event’s reach and engagement, making it accessible to a broader demographic. It also opens up new sponsorship and monetization opportunities, increasing the event’s overall success.
Conclusion
By understanding and incorporating these innovative solutions, event planners and companies can offer event professionals the tools and resources they need to create exceptional, well-managed, and unforgettable in-person gatherings. These features not only meet the expectations of event professionals but also elevate the overall experience for attendees, ensuring that your events stand out as top-tier and memorable occasions.

I am a professional writer and blogger. I’m researching and writing about innovation, webinars, Hybrid events technology, virtual events Platforms, and the latest marketing trends.