With search engine algorithms seemingly changing daily, striving to rank high in search engines and stay there proves to be quite a challenge for most webmasters. One of the newer popular ways to do this is to buy text links on websites that have high PRs (pageranks) on Google and that also rank well on the other major search engines. Is it worth buying a text link placement?

purpose

The main purpose of buying a text link on a site that ranks better than yours in search engines is to get a backlink to your site without having to seo texte kaufen  return a link (since it dilutes the quality of a link). This backlink counts as a “vote” for your site and helps your site build credibility, especially if it comes from a site that is credible to the search engines. Example: A website has been online for three years and currently has a PR of 7. Your website is three months old and has a PR of 2. The 3 year old website places a link to your website from its home page. Because this site has history and is therefore established, this “vote” from a PR 7 site has great value. Compare this to a site linking to yours that is only a year old and has a PR of 1 – it makes sense that you would want links from older sites with high PRs. In general, the higher the number and the better the quality of backlinks your website receives, the higher your rank in the SERPs (search engine results page).

Not only are text links great for search engine purposes, but if placed well, they can actually drive traffic to your site. And whose website couldn’t use more traffic these days? Enough said.

Those are the benefits behind buying text links. But what are the downsides?

• Cost – It’s not uncommon to pay $100 a month for a 3-word text link on a PR 6 website. If you decide to go this route, choose your text carefully and plan your budget wisely.
• Search Engine Relevance – If you run a homemade toy website and a popular online pharmacy website links to yours, it won’t be as relevant as, say, Mattel® linking to you. Keep in mind that search engines are becoming more sophisticated and able to determine whether two websites have complementary, competing, or entirely unrelated website content.
• Limited link length – rarely do you have the option to choose more than three words when purchasing links. You may struggle to find just three keywords relevant to your site, so this can often prove to be a difficult task.
• Page is already filled with other text links – Online auction sites where sellers are auctioning off text links from websites are notorious for selling text links on websites that already have 50 others on the same page. Look for sites that limit the number of text links sold .
• Search engine spam – Your website linked to the same keywords and URL from every single page of a 3000 page site may be considered spam by a search engine. If you want to buy multiple text links on multiple websites, make sure your link text varies.

The lesson is just to be careful. Using a text link broker to find relevant and free websites to buy links from can prove extremely beneficial – just do your research first. Would a $100 monthly text link investment be better spent on a pay-per-click (PPC) campaign, or do the long-term benefits of buying a text link outweigh a temporary influx of visitors? Return on investment is key – which way gives you the highest ROI should be your deciding factor.

SEO basics

Getting started with SEO (Search Engine Optimization) can seem like a huge task. The truth is that with small steps you can go a long way in a few months, both with a good ranking of your website and with learning SEO. The basis of trading is that no matter how many sales pitches you’ve seen online, there is no secret ingredient. Most of it is actually about making sure your site is compliant with search engine requirements and working hard to get links pointing to it. This guide focuses on 3 areas, in order, keyword research, on-site optimization and link building. All three are equally important, but link building is the part that takes the most effort.

Basics of keyword research

The first step in any successful SEO begins with keyword research. You need to know what keywords you are going to track in order to get the right amount of traffic to your site. Note “Right” because just a lot of traffic isn’t usually enough. Typically, you want visitors to convert into customers, sign up for your newsletter, or pursue any other goal you may have. If you sell shoes, getting the top spot on “SEO” won’t do you any good, even if it’s a high-demand keyword. To get a good estimate of the number of visitors you can get within a segment, Google’s Keyword Tool in your AdWords account is a good place to start. It shows you the number of searches per month (remember to set the exact match type). These numbers are not 100% accurate, but are usually good enough. If you want more accurate numbers, run a very high budget AdWords campaign for a week and you’ll see the real numbers. Once you have the data, you can sort through all the suggestions you’ve found related to your topic. The ideal keyword is a high-demand keyword that is thematically very close to your product or service, that itself has a call-to-action, and has little competition. The truth is, very few keywords can live up to that, so you usually have to pick a few or get second or third best.

Take a book about SEO for example.

• SEO keyword gets a lot of traffic, but it’s not low-competitive, nor is it very close to your product.
• The Keyword SEO Book also has good traffic, but the competition is high and there is a lack of willingness to buy.
• The Keyword Buy SEO Book has much less traffic but shows a searcher’s interest in making a purchase and has much less competition.

For a new site or for an inexperienced SEO, I would choose the third option. Maybe the traffic you get never counts in thousands, but hundreds is a good start, and instead of banging your head with the titans, make sure you’re making money that you can invest in the harder keywords later. Once you’ve decided which first keyword you’re going to work with, you can move on to the next section, On Site SEO . If you’re having trouble choosing a good way to think about it, pick 2 or 3 word combinations and pick the ones that have words like buy, rent, or similar in the sentence.

Onsite SEO

When people think of SEO, they usually think of the on-site parts. The truth is that On Site is just the beginning when it comes to SEO, it’s the basics that you need to implement before you can start the real work. The next link building chapter will be the most challenging and will require more hours. Of course, there are extremely clever things on site, but in most cases, just understanding the basics will suffice. That’s what we want to pursue here.

General onsite SEO

General on- site SEO looks at the entire website, not just the page you want to rank for in search results. In order to compete with less competitive keywords we don’t need to do anything special here, just make sure that search engine spiders can crawl the site properly and that we use internal links in a good way. First of all, you must refrain from using codes and software that the search engines find difficult to index. Usually this means all kinds of CMS :es and frameworks that don’t create unique URL:s for subpages on the website.

Here are included:

• frame
• JavaScript-based websites
• flash
• Certain types of Ajax implementations

Using any of the above will not get you good positions. These are all items that Google and the others can’t properly index. Having a Flash or JS element on a page is not a problem, it only causes problems if the website is based on it. The next step is internal links. The general advice is to have clear and short paths to all pages of the website. How many clicks do you have to make before you get to the content you want to place in the search results? The goal is as little as possible. Most SEO:s make it so that you should link as much as possible from the website’s homepage, but that’s not the right way to do it. Link to the most important pages and make sure you can find the rest. If you’re only targeting one keyword at this point, it’s usually easiest to use that for the homepage. If you’re targeting 3 keywords, choose one for the homepage and one page each for the others. Make sure these pages have links from the front page. Specific On Site/On Page SEO Once you have selected a page for your keyword or if you are targeting the front page for it, you can start doing the specific work for that keyword. The basic idea here is to ensure that search engines have no doubt that the page in question is about that word or phrase. You have to remember that search engines don’t actually read , they use indicators to determine a page’s topic.

These indicators include:

• The words in the title of the page
• The words used in headings
• The words used in the text
• The words are bold or italic
• The words in the meta description (note that we don’t mention the keyword tag, don’t bother)
• Anchor text of incoming links, either internal or external

The trick here is to make sure you’ve mentioned the keyword in each and every one of them. The Pineberry Analysis Tool is a great seo text  resource for getting it 100% right. It will tell you what you need to change and how important the factor is. Use the tool, fix the errors and test again until you have a good working page . It is not necessary to get full marks, good enough is good enough.

Basics of link building

Link building is the long and hard work of SEO. The goal is to get links from highly relevant pages with the right anchor text. If you’re selling used shoes, a link from Zappos will do you great, especially if it says “used shoes,” while a link from a “click here” link directory won’t help much.

What we need to understand first is that strong, relevant websites are just that because they, in turn, have links from strong, relevant websites. How many shoe blogs do you think link to Zappos.com? I bet it’s quite a lot. The problem is that trying to squeeze a link out of Zappos might be a bit too difficult, and as with keywords, you’ll probably have to settle for second or third best.

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