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Are You Ready For Public Relations? 4 Steps To Prepare




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Regardless of the scale and sector, any business needs to develop successful public relations.  The success of your business largely depends on the success of your public relations. As a business owner, you should always pay attention to developing and maintaining strong public relations. However, for any business owner who lacks experience in this field or does not have a reliable team, this can turn out to be an extremely daunting task. As a result, a growing number of businesses are hiring top PR agencies in Dubai to help them manage their public relations. With the competition in the commercial world growing, so is the demand for PR services.

How to prepare for public relations?

If you are trying to launch a new business or build a solid customer base, you might be planning to launch a successful public relations campaign. However, considering the various challenges and evolving strategies involved in public relations, it is necessary to first prepare well for it. Here are four tips on how to do so:

  1. Carry out the necessary research

Before you can develop a strategy, you need to carry out in-depth research to get an idea of what exactly you are trying to achieve. Adequate research helps to come up with creative PR strategies. This is why every reputed PR agency in Dubai puts a great deal of effort into research. The research that you carry out must answer crucial questions regarding the target audience, what you want them to do, and messages you wish to pass to them.

  1. Plan ahead

To succeed in public relations, a company must plan ahead and decide how to proceed with the PR campaign. Once you have researched the market and the audience, try to fix the goals. These goals may be long-term statements that would guide you along the way. Other elements of planning include strategies and tactics to accomplish the strategies and objectives that the strategies would help achieve. The top PR agencies in Dubai excel at planning efficiently for their clients.

  1. Implementing the plan

No matter how efficient, the plan wouldn’t be of much use if the organization failed to implement it properly. The team must be aware of all the relevant tactics and implement the plan as effortlessly as possible. The top PR agencies in Dubai build and stick to timetables to ensure that they are always on track. It is also crucial to consider the budget and make sure that there is no waste of funds.

  1. Evaluating and improving the plan

When it comes to public relations, there is always room for improvement. Therefore, a PR agency in Dubai would proactively evaluate a plan that it has implemented to gauge its success and shortcomings. Accordingly, the team would make necessary changes that would help increase the effectiveness of the PR program. The top PR agencies in Dubai pay close attention to every aspect of the plan while evaluating it.

With adequate planning, a public relations campaign can deliver great returns on investment. It would make sense to hire a reputed PR agency in Dubai like Iris Public Relations to handle the job. Experienced professionals equipped with the necessary resources and infrastructure can deliver valuable services.

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Which is better for Real Estate: SEO or PPC Ads?




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Real estate agents and brokers are always looking for the most effective digital marketing agencies to attract potential home buyers and sellers. Two of the most common options utilized are search engine optimization (SEO) and pay-per-click (PPC) advertising. However, the question remains – which is a better investment for real estate companies, SEO or PPC ads? In this article, we will explore the key differences between SEO and PPC and how each can benefit real estate marketing efforts.

SEO vs PPC: The Basics

Let’s start with defining SEO and PPC. SEO refers to the process of optimizing web pages and content to rank higher in organic (non-paid) search engine results pages (SERPs). The goal is to attract free traffic from search engines like Google through relevant, high-quality content and technical optimizations. PPC advertising, on the other hand, focuses on paying to display ads in search results or on other sites through ad networks like Google Ads. With PPC, advertisers only pay when a user clicks on their ad.

SEO is a long-term strategy that takes time to see results, as search engines are constantly changing their algorithms. PPC provides more immediate access to traffic but requires an ongoing advertising budget. SEO helps build brand awareness and authority over time through free exposure, while PPC focuses only on clicks and conversions without building brand equity.

Benefits of SEO for Real Estate

For real estate companies and agents, SEO offers several advantages compared to PPC:

  • Lower Costs – SEO is a one-time cost of optimizing content while PPC has continuous advertising fees. SEO saves money in the long run.
  • Targeted Traffic – SEO targets specific geographic areas and property types more effectively since search habits vary locally. PPC reaches broader audiences.
  • Trust and Authority – High organic rankings signal credibility and build trust with customers over time versus paid ads. This is important in real estate.
  • Extended Exposure – SEO content remains live indefinitely versus temporary PPC campaign durations, providing ongoing leads.
  • Synergistic Content – SEO content like guides, and neighborhood pages strengthen branding while PPC is generally just click-based ads.
  • Data and Insights – SEO affords to analyze search terms and page analytics to optimize. PPC provides less proprietary data and insights.

Benefits of PPC for Real Estate

However, PPC also has its advantages for certain real estate marketing goals:

  • Immediate Traffic – PPC delivers traffic right away without the months-long SEO ramp-up period. Good for time-sensitive listings.
  • Targeted Audiences – PPC allows ultra-targeting demographics, property interests, locations, etc. SEO targeting is broader.
  • Tracking and Optimization – PPC provides granular tracking of campaign, ad, keyword, and device performance for constant A/B testing and optimization.
  • New Listings and Inventory – PPC is ideal for promoting fresh listings and keeping inventory top-of-mind versus the patience required with SEO.
  • Lead Volume – When budget allows, PPC often outperforms SEO initially in raw lead generation and appointments booked.
  • Seasonal Campaigns – PPC facilitates focusing resources around busy seasons like spring/summer versus set-it-and-forget-it SEO.

So in summary, SEO is well-suited for sustained brand awareness, market position, and steady organic leads. PPC delivers prompt traffic but ongoing investment is required. A balanced approach using both is often most effective for real estate goals.


Q: Which will get me more leads as a real estate agent – SEO or PPC?

A: In the long run, a successful SEO strategy will generate a larger volume of high-quality leads. But PPC can outperform SEO initially in raw lead numbers if the budget is high enough. Both should be used together for maximum lead generation.

Q: How long does it take to see results from SEO?

A: Most SEO experts estimate it takes a minimum of 3-6 months to begin seeing some results from SEO efforts, as Google’s algorithms are complex. Significant improvements may take 9-12 months. Results also depend on industry, competition level, and optimization thoroughness.

Q: Is SEO or PPC better for selling new listings?

A: PPC is generally a faster route to promoting new listings and inventory due to its immediate traffic. However, SEO content-supporting listings can still help over the long haul. An ideal strategy uses PPC initially and then transitions to SEO as the listing seasons.


In conclusion, both SEO and PPC advertising have clear benefits for real estate companies, but which is “better” depends entirely on marketing goals and budget. A truly optimized strategy leverages the strengths of both – using SEO for ongoing brand equity and organic lead generation supplemented by tactical PPC campaigns for short-term inventory goals, seasonal periods, and new developments requiring prompt attention. The most successful real estate marketing programs incorporate SEO and PPC advertising together rather than considering them an either/or choice. With data-driven optimization, real estate professionals can maximize traffic and leads from digital channels.

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Choose The Best Amazon Repricing Strategies




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Alpha Repricer, a cutting-edge solution designed specifically for Amazon merchants, allows you to take advantage of the power of dynamic pricing. Their technology employs advanced Amazon repricing strategies that adjust to market movements every 2 minutes to maximise your profitability. Stay ahead of the competition by easily customizing repricing rules depending on your own company requirements. Alpha Repricer enables you to intentionally beat or match competitor prices, ensuring that your products are always competitively priced. Setting up your repricing plan is simple with the user-friendly interface of Alpha Repricer. Sign up in under 60 seconds, with no upfront billing information necessary. Alpha Repricer’s advanced repricing solutions can help you grow your Amazon business.

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