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A Definitive Guide to Creating Narratives Through Data Storytelling

David Luke



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Raw data isn’t something ordinary humans can read. Even plots can seem meaningless without proper context. No matter how good your MS Excel skills are or how thorough you are in creating your presentation, it never feels complete.

You need to add a human element to bridge the gap between computerized data and your human audience. This human element is the story you tell to help your audience interpret your data in terms of things they care about.

In this guide, we’ll give you the fundamentals of data storytelling and walk you through the process of creating a narrative about your analysis—but first, let’s take a quick look at what data storytelling is and why it’s important.

Data Storytelling: What It Is And Why It’s Important

Data storytelling is the ability to communicate the results of data analysis in layperson terms effectively. The goal is to present all the key insights to the audience clearly and concisely to convince the decision-makers to consider these insights. Data storytelling can include narratives, phrasing, illustrations, and motion graphics.

Whether you’re a small business or a large corporation, the results of your data analysis must get properly communicated to the relevant people. This can include business runners, stakeholders, investors, donators, and the general audience.

Even if some personnel in the audience are qualified to interpret data, you have to assume that most won’t have a single clue about what they’re looking at. Communicating your findings to lay people in simple language is a part of your job.

The Fundamentals of Data Storytelling

There are three elements fundamental to data storytelling that you can’t do without; data, narrative, and visual representation.


This is where you decide what information to show and what’s irrelevant. You don’t want to over-explain things and overburden the audience with useless facts, but you also don’t want to give so little that it looks like you don’t have any data to support your claims. If you used big data analysis, you can’t possibly show all the data you used anyway. Just stick to the results of the analysis in this case.


This is where you connect your data to factors that matter to the audience. The story forms the written and verbal parts of your presentation. You first have to give background information about your research area before communicating your findings. Interpreting your findings and offering possible action plans are also part of the story. We’ll get into these details later in this article.

Visual Representation

Different types of graphics are suited to conveying different types of information. X-Y plots are a good way to show an association between two variables, column charts are best to show time progression, and pie charts show distributions of limited resources like no other. Visual representation of data can help you bridge the gaps between the data and your story, making it easier to convey your ideas to the audience.

Creating a Data Story

Create a Background

The first part of your data story focuses on commuting all the background information needed to put your research into perspective. It may prove different to guess how much the general audience knows about your area of research. You can interview someone who will sit in the presentation and create the background based on what they don’t know.

Report Your Findings

You can show your data and report your findings once you’ve communicated everything your audience needed to know. You can use technical language in the part of the story since you’ll be going through it all again in the next part.

Interpret the Consequences

Once the gist of your data analysis is out there, it’s time to relate your findings to the background. Interpret the results and explain what it means for your organization. This is the most important part of your presentation since this is when you’ll convince the audience of the importance of your results.

Suggest Suitable Responses

If you can offer a good course of action based on the data and your expertise, end the story with that suggestion. This part is optional since it’s not a part of the data analysis.

Want your data analyzed with state-of-the-art big data and machine learning technologies? Check out the sponsor of this article, deltAlyz.

deltAlyz is a leading big data analytics consulting company that collects, stores, and analyzes data for businesses and organizations of all sizes. They also offer enterprise application development and cyber security services.

Want to have all your facts at hand before you start working on your narrative? Contact them now!

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Explore Exceptional Cryo Machines for Sale: Elevate Your Wellness Business




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Unlocking the Potential of Cryo Machines: A Gateway to Revitalizing Wellness Experiences

In the ever-evolving landscape of wellness, cryotherapy has become a sought-after solution for individuals seeking transformative and rejuvenating experiences. If you’re considering incorporating cryotherapy into your business or upgrading your existing setup, delve into the world of exceptional cryo machine for sale.

Choosing the Right Cryo Machine: A Vital Business Decision

1. Entry-Level Cryo Machines: Affordable Excellence

For those venturing into cryotherapy, entry-level machines offer an affordable yet excellent starting point. Priced between $20,000 and $40,000, these machines provide a reliable foundation for small businesses and startups aiming to introduce cryotherapy services.

2. Mid-Range Cryo Machines: Balancing Features and Investment

Stepping up the ladder, mid-range cryo machines, ranging from $40,000 to $80,000, strike a harmonious balance between features and investment. These models cater to a broader clientele, offering enhanced technological capabilities without breaking the bank.

3. High-End Cryo Machines: Cutting-Edge Excellence

At the pinnacle of cryotherapy technology, high-end machines surpass expectations with cutting-edge features. With prices exceeding $80,000, these top-tier machines are ideal for established businesses and wellness centers aiming to provide unparalleled cryotherapy experiences.

Factors to Consider When Purchasing Cryo Machines

4. Technology and Features

Evaluate the technology and features offered by each cryo machine for sale. Consider factors such as temperature control precision, safety mechanisms, and user-friendly interfaces to ensure a seamless experience for both practitioners and clients.

5. Brand Reputation

Opting for a reputable brand ensures not only the quality of the cryo machine but also a level of trust among your clients. Research and choose brands known for reliability and innovation in the cryotherapy industry.

6. Chamber Size and Capacity

The size and capacity of the cryotherapy chamber play a crucial role in accommodating different body types and ensuring a comfortable experience. Assess your business needs and choose a machine that aligns with the expected client base.

Elevate Your Wellness Business with Cryo Machines

Investing in a cryo machine for sale is an investment in the well-being of your clients and the growth of your business. Whether you’re aiming to attract fitness enthusiasts, athletes, or individuals seeking beauty and anti-aging benefits, incorporating cryotherapy can set your business apart.

Transitioning to a Cryotherapy-Enabled Future

Are you ready to embark on a journey of wellness transformation? Explore our curated selection of cryo machine for sale, each promising excellence in technology and unparalleled experiences. Elevate your wellness business and offer clients a gateway to revitalization through the power of cryotherapy.

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Elevating Your Home Decor with Modway Furniture: A Blend of Comfort and Style




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As we all strive to create a living space that reflects our personal style and comfort, the importance of choosing the right furniture cannot be overstated. Among the plethora of brands in the market, Modway furniture has carved out a niche for itself, offering a perfect blend of aesthetics, comfort, and durability. Today, we’re going to dive into the world of Modway and discover how their couches and sofas can transform your home.

The Essence of Modway Furniture

Modway is renowned for its modern, sophisticated designs that cater to a contemporary lifestyle. Whether you’re refurbishing your home or looking for that perfect piece to complete your living room, Modway’s furniture line is designed to impress. Their range includes a variety of styles, from mid-century modern to contemporary chic, ensuring that there’s something for every taste.

Modway Couch: A Centerpiece of Comfort and Style

The living room is often the heart of a home, a place where we relax, entertain, and spend quality time with loved ones. A Modway couch can be the centerpiece of this essential space. Known for their plush, comfortable seating and stylish designs, these couches are not just a piece of furniture but a statement of your personal style. With a focus on ergonomic designs, these couches provide the right support and comfort for those long movie nights or casual get-togethers.

Choosing the Perfect Modway Sofa for Your Space

When selecting a Modway sofa, consider the size of your room and the existing decor. Modway offers a range of sizes, from cozy loveseats to spacious sectionals, ensuring there’s a perfect fit for every space. The color palette ranges from classic neutrals to bold hues, allowing you to either complement your current decor or make a striking statement.

Durability and Sustainability: The Core of Modway’s Philosophy

Modway doesn’t just focus on aesthetics; durability and sustainability are core aspects of their furniture design. The use of high-quality materials ensures that your Modway furniture can withstand the test of time, making it a worthwhile investment. Furthermore, the brand’s commitment to sustainability means that choosing Modway is also a choice for a greener future.

Final Thoughts

Incorporating Modway furniture into your home is more than just a decor choice; it’s about investing in pieces that offer a perfect amalgamation of style, comfort, and sustainability. Whether it’s a Modway couch that becomes your living room’s focal point or a Modway sofa that adds elegance to your space, these pieces are sure to elevate your home decor.


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