It is a known fact that promotional products offer great mileage for your brand. Promotional products are cost-effective and represent real value for your company. Recipients of promotional products often say that they see companies that offer these types of gifts as being generous and well worth doing business with. Your name will be on their mind and they’ll be more likely to recommend your products and services to family and friends.
Branded promotional products can convey your message clearly and in a creative manner. However, to achieve maximum benefits, it is important to identify your target audience and choose products that are appropriate and likely to be used.
Here’s a look at some tips on choosing the right promotional products in Melbourne to help your business stand out from the crowd:
● Know yourself
It goes without saying that the first thing to do when establishing any type of marketing strategy is to know your product and services well.
You should also be aware of your company values, how you are currently perceived in the market, and what type of image you wish to present. You should ask yourself if the promotional product you plan to invest in is suitable for your brand.
For example, if you belong to the education industry, a beach towel might not be the right choice of promotional item for you. Instead, personalised pens, notepads, and planners will both be valued by your customers and align with the products and services you offer.
While knowing yourself is important, it’s equally as crucial to understand your customer. This will enable you to customise your product to meet their specific needs. Consider, too, giving one type of item to existing customers and another type of product to potential customers. You are conveying different messages to these two audiences: the first is a reminder of who you are and the other is an invitation to get to know you.
● Be unique
Often, businesses fall into the trap of choosing promotional products that are generic and forgotten in just a few days. The purpose of promotional products is to convey the brand message in a way that the receiver remembers your brand and feels appreciated. You need to put your best foot forward and make the right impression.
Choosing products that are memorable keepsakes should be your priority. The idea is to represent your company in a unique and creative way. Competitor research can also come into this. If your number one competitor is giving away a certain type of product, choose something completely different to help stand out from the crowd.
● Never compromise on quality
The aim of the promotional product is to promote your brand and make the receiver feel valued. If your product becomes worn out after only a few uses, it is not going to leave a positive impression.
One of the pre-requisites of a good promotional product is that it should be durable. The quality of your promotional items is a direct reflection of your brand image and credibility. If a promotional item that bears your logo or company name is not up to the mark, the recipient might start wondering about the credibility of your company, as well as your product and services.
● Usability is key
While we did bring up the benefits of choosing promotional items that are unusual or unique, this can also prove to be a risky strategy. If your promotional product is too unique, it may end up stored in the corner of a top shelf until it’s simply thrown in the bin in a few years time.
Most people use items like mugs, caps, pens, planners, and tote bags on a daily basis. They are often brandished in front of large groups of people, increasing the likelihood that the recipient will be introducing your brand to a new audience.
● Buy in bulk
Even small businesses will need to purchase at least a few hundred of their chosen promotional items to make the effort worthwhile.
Adopting this strategy can increase the overall cost, which is why you might want to consider buying in bulk. Many manufacturers and suppliers are more than happy to offer a competitive price if you are submitting a large order.
Consider getting quotes from various suppliers of promotional products in Melbourne to ensure you’re getting the best deal possible. You may even be able to use quotes as a bargaining tool.
● Consistency is important
For maximum impact, you should ensure that your logo appears the same on every single product. You need to be very particular about the branding guidelines to achieve the best results. Give clear instructions on how and where you wish your logo to be placed, along with a focus on clarity and visibility.
Have fun researching and choosing branded promotional products that your customers will love and will help your business stand out from the crowd.
Marta Jordan is a professional writer & blogger, who writes for a variety of online publications and loves working with words of all shapes and sizes.
