Because of the rise of social media and the resulting investment in businesses, many experts believe that email marketing was doomed from the start.
Those who believe that email marketing is no longer effective, however, forget that when this strategy fails, it is because the email’s content does not meet the interests of the recipients.
Whether email marketing is still important is a topic that has arisen as other digital marketing tactics have advanced. But, interestingly, developing a solid email marketing plan allows you to engage and interact with your target audience in a personalized manner and increase revenue at a low cost.
Do you know email is used by more than 34% of the global population? This fact equates to almost 2.5 billion individuals. In the next two years, it is expected that there will be 2.8 billion email subscribers.
How does Email Marketing Still Play a Pivotal Role in Your Business Conversions?
Customers receive emails in real-time.
Does research show that mobile devices were used to open 54% of all emails? This factor is crucial and should be considered while devising any marketing strategy. Customers are increasingly using mobile devices for accessing not just emails but also other forms of media and information.
In addition, well-designed emails convert at a higher rate on mobile than any other media. So hit them while you’re on the move!
Email marketing is an affordable option.
It is relatively cost-effective. Email marketing allows you to communicate with your customers for pennies per message! Most small business owners have a restricted budget. Also, they must find creative methods to stretch every dollar. Email marketing has low initial investment and is relatively low-cost to maintain over time. How’s that for icing on the cake?
The basic fact is that email marketing is way more effective than practically any other type of marketing communication to reach your target market. Also, it can be done at a fraction of the expense of many different approaches. It only takes a little time and effort, but you can easily outsource the process.
Emails compel your recipients to act.
You can use marketing emails to persuade your audience to respond to your offerings. Let us imagine that you have provided a video lesson of your product package through email. You may instruct your subscribers to click the “Buy Now” button at the bottom of your email for purchasing your goods.
You may sweeten the deal even more by offering a massive discount to anyone who hits your call-to-action (CTA) button and purchases on the same day.
Use contrasting or bright colours to make your CTA buttons stand out. Keep your text brief and to the point.
And the good news? Companies like Klaviyo, an email marketing agency, can bring your business the best strategies of CTA and other effective ways of email marketing. Hence, you’re just a step away from implementation and need not worry about the improbabilities of your email marketing campaign!
Results that can be tracked easily
You can quickly assess the performance of your email marketing campaign by looking at essential indicators such as open email rate by industry, bounce rate, and click-through rate.
These metrics will provide helpful information about your customers’ habits and interests. You may also learn what kind of material your clients want and tailor your marketing efforts for incorporating similar content.
Extremely timely
Indeed, if you correctly approach email marketing, one of its benefits can also be to sell your items. It is also critical to use all the available client data and information. Sending your clients birthday offers or informing them that their favourite dish is half-price is way more successful than simply sending them a menu.
Moreover, seasonal offers can also be included in this email marketing plan. For example, it allows you to promote a Christmas special or an annual sale! Lastly, create a sense of urgency for any offer. Clients are indeed more inclined to buy when a deal is about to expire.
Everyone uses email
When it comes to web marketing, there’s an adage that goes, “fish where the fish are.” Simply put, you should concentrate your marketing efforts on platforms familiar with the target demographic.
Typically, this term is applied to social networking platforms like Facebook and LinkedIn. But what if I told you there’s a pond where almost every fish lives? Every day, all the time. Yes, I’m referring to the email. Email is used by around 4 billion people globally. Email users outnumber Facebook and Twitter users combined.
Moreover, thanks to smartphones in everyone’s hands, email notifications don’t have to wait till you get back to your work anymore (so 1998!). Email is seen, read, and interacted with 24 hours a day, seven days a week.
So, no matter your target audience, email marketing is likely to reach them, making it applicable to practically all businesses.
Wrapping Up
Email is crucial in the B2B industry, with 73 % of businesses using it as their primary mode of communication.
In 2022, email marketing will still be crucial. It has the potential to increase revenue, promote customer interaction, develop your brand image, and much more.
Share with us one of your email marketing game-changer stories!
