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5 Misconceptions About Ordering Birthday Cake Online




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Ordering a birthday cake online can be challenging when you are not used to it. If you are doing it for the first time, there are a lot of things that you might try to consider and opt for traditional ways of buying a cake from the cake shop.

Listed below are some of the misconceptions about ordering birthday cakes online.

Online ordered birthday cakes are usually not fresh

This is one of the most commonly faced misconceptions that you have when you order birthday cakes onlineThis happens when you are not used to buying cakes online. Good quality ingredients play a vital role in maintaining the freshness of the cake. 

Some shops use artificial colours and flavours. In that case, the cake might look good but does not taste that great. Freshness-focused online cake shops such as Frosted Memory use local ingredients are used that help maintain the freshness of the cakes.

Online order raises the risk of birthday cake damage

This is another common misconception that arises while ordering birthday day cake online. You need to check the location when you look for online cake delivery near me. If the location is far, then there are chances that the cake might get damaged during transit especially the frosting and the icing.  Make sure that the online cake shop is close to the delivery location.

It is always advisable that before ordering cake online, it is important for you to keep in mind the close proximity of the delivery location.

Online order does not include the option to customize the cake

Customization and right flavours are the essential elements that helps in adding an extra charm to the cake. When you order birthday cake online these days, almost all the cake shops does the customization as per the customer needs. 

Theme is important for the cake as it helps describe the purpose and what it is meant for. This is when the customisation comes in handy. Customisation of cakes helps in making the moment more special.

Online ordered cakes are not prepared with high-quality ingredients 

Fresh quality ingredients plays a vital role when making cakes. But, the most common misconception that prevails is that online ordered cakes do not uses high quality ingredients. But in Frosted Memory, it is assured that the cakes are made and designed using the fresh quality ingredient.

When you search for online cake delivery near me, make sure to check the quality of ingredient used in the making of the cake.

Online ordered cakes contain allergic ingredients 

This is also one of the most common misconception that we come across when you order birthday cake online. This is not entirely true, as we know that food allergies varies from one person to another. So we need to make sure that we give our preference to the cake shop before we place an order for cake. 

But these days, it is a known fact that online cake shops make sure that they sever their customers well.


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Appinnovix – Mobile App Development Agency




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Appinnovix, we are a Mobile App Development Agency that provides a range of services to help businesses succeed in the digital world. We specialize in web development, android, iOS, Custom app development, and digital Marketing. We have a dedicated Team in India and Our Sales Team is available in the UK, USA, Canada, and UAE. At Appinnovix, we’re committed to providing high-quality services that meet your unique requirements. We combine top-notch expertise with a customer-focused approach to deliver cost-effective solutions for your projects. Let us help you succeed in the digital landscape.

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What is The Difference Between Branding and Digital Marketing?





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In the dynamic business and marketing space, two fundamental concepts often come to the forefront:

  • Branding.

  • Digital marketing.

Though related, these concepts are distinct in their approach and purpose. Let’s delve into the nuances that set them apart.


Branding is the foundation of your business’s identity. It encompasses your company’s core values, mission, and unique selling propositions. This is what sets you apart from competitors. Think of branding as the personality of your business. It’s reflected in your logo, color scheme, and how you communicate with your audience.


Branding is akin to crafting a brand’s essence, moulding its identity, personality, and consumers’ perception. It’s the art of shaping the overall image, values, and emotional resonance linked to a brand.

But, branding is the tactic through which you demonstrate yourself. Your branding strategy decides how people perceive you in this online world.


Branding hones in on creating and nurturing a robust, recognizable brand identity.

This encompasses defining the brand’s:

  • Mission.

  • Values.

  • Voice.

  • Visual elements (like logos and colour schemes).

  • Unique selling propositions (USPs).

Long-Term Perspective

Branding is a patient, long-term strategy dedicated to forging trust, loyalty, and recognition over time. It involves weaving a consistent, seamless brand experience across all touchpoints, whether online or offline.


The toolkit of branding comprises brand positioning, brand messaging, brand storytelling, brand values, brand equity, and brand guidelines. Together, these elements construct the very essence of a brand.


The ultimate objective of branding isn’t confined to immediate sales. Rather, it’s about laying the foundation for a robust and positive brand reputation that resonates with the target audience. It’s about fostering enduring brand affinity.

Now that you know about branding – it’s time to focus on digital marketing.

Digital Marketing

On the other hand, digital marketing is the active promotion of your business through online channels. It involves strategies and tactics to connect with your target audience, drive traffic to your website, and convert visitors into customers. Digital marketing encompasses various methods, including social media, email, search engine optimization (SEO), pay-per-click advertising, and content marketing.


Digital marketing, on the other hand, unfurls its banner in the digital landscape, leveraging various online avenues, platforms, and technologies to promote and advertise products or services.


Digital marketing is laser-focused on product or service promotion, advertising, and distribution through digital channels such as websites, social media, email, search engines, and online ads.

Short-Term and Long-Term

Digital marketing exhibits versatility. It can encompass quick, results-driven campaigns like paid advertising or email marketing, as well as long-term strategies such as content marketing and search engine optimization aimed at achieving specific marketing goals.


The toolkit of digital marketing boasts a variety of tools – online advertising, social media marketing, content marketing, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, affiliate marketing, and more. These are wielded to reach, engage, and convert digital audiences.


Unlike branding’s long-term perspective, digital marketing sets its sights on immediate and quantifiable results. It’s all about driving metrics like website traffic, lead generation, sales, or conversions. Data-driven analysis and optimization are its closest allies.

Here are Some Other Differences between Branding and Digital Marketing

Digital marketing promotes your business’s identity online, while branding defines your business’s identity.

Branding is key to effective digital marketing, allowing you to connect with and convert your target audience online.


Branding: The primary purpose of branding is to establish and reinforce your business’s identity, fostering trust and recognition among your audience.

Digital Marketing: Digital marketing aims to attract, engage, and convert potential customers by leveraging online platforms and strategies.


Branding: It consists of visual elements like logos, typography, and colour schemes, as well as intangible elements like brand values, mission, and voice.

Digital Marketing: It involves specific tactics such as social media posts, email campaigns, SEO-optimized content, and online advertising.


Branding: Building a strong brand is a long-term endeavour that evolves gradually over time.

Digital Marketing: Digital marketing campaigns can produce more immediate results and can be adjusted or scaled up as needed.


Branding: Success in branding is often measured through surveys, customer feedback, and long-term brand recognition.

Digital Marketing: Success is quantifiable through metrics such as website traffic, click-through rates, conversion rates, and ROI.

Strategy Integration

Branding: Branding is the foundation upon which digital marketing campaigns are built. Effective digital marketing often relies on a strong, consistent brand identity.

Digital Marketing: Digital marketing tactics are used to promote and reinforce the brand’s identity and messaging.

End Note

Can branding and digital marketing go hand-in-hand?

Branding and digital marketing, like peanut butter and jelly, complement each other.

When your branding is strong, digital marketing becomes easier. It helps you stand out online.

For instance, your brand’s colours and logo instantly make your social media posts recognizable.

Digital marketing spreads your brand message far and wide. It’s like shouting from rooftops, but online.

Together, they build trust and attract loyal customers. So, remember, branding and digital marketing are a dynamic duo!

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